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P-1 Wild Ass Circus

KRLD: RANGER BASEBALL NEW WARMUP SHOW

Arlington (AP) October 6,2005 11:15 a.m

The newly installed General Manager of the Texas Rangers has announced a new warmup show for spring 2005 which will be heard on KRLD and The Texas Rangers Baseball Network. The show will be entitled "Bat with The Batman" The host will be a former sleuth ,Bruce Wayne. Mr. Wayne emphasized that most baseball fans do not appreciate the significance of Bat usage in baseball and he hopes the show will clarify why certain woods are used to gain advantage in the game.He will have many guests who had a slight advantage in the usage of bats against opposing pitchers. The guest line up will include frequent visits to the show by Misters Pine Tarr,and Lou Evel Slugger.There will be contests for young listeners with the winner being a "Batboy" for a Ranger game,and a guest appearance on the program.
 
Oh Batman, I'm so sorry...

Stately Wayne Mannor & Bat Cave burned down last night, holy crap.

http://www.nbc4.tv/entertainment/5065025/detail.html

I loved that old illegal "If you're keeping a ratings diary" solicitation!

> Ah, for the good old days, B. Mitchel Reed KFWB, Los Angeles
> in 1965 -- the more DIRECT approach: :)
>
> "If you're keeping a ratings diary, please write down you're
> diggin' the leader, BMR, B. Mitchel Reed on KFWB!"
>
 
David, the quote from B. Mitchel Reed is accurate ... LISTEN to the aircheck ... then decide ...

> >
> > Yeah, apparently it didn't work for BIG DICK :)
> >
> > Ah, for the good old days, B. Mitchel Reed KFWB, Los
> Angeles
> > in 1965 -- the more DIRECT approach: :)
> >
> > "If you're keeping a ratings diary, please write down
> you're
> > diggin' the leader, BMR, B. Mitchel Reed on KFWB!"
>
> Except that LA did not have an Arbiton in 1965... in fact,
> the diary method did not exist until Aribtron invented it.


The B. Mitchel Reed quote is accurate.

Check www.reelradio.com.

type Reed.

Click the aircheck labeled "B. Mitchel Reed, KFWB, Los Angeles, December 1965."

Reed's comment about the diary is approximately five minutes into the aircheck, after Reed "talks back" to the Shell Oil spot.

He sure wasn't advising listeners to write his name down for posterity in their life journals :).

And I doubt BMR was psychic.

BMR clearly says "rating diary", so his intent is crystal clear.

Perhaps Hooper or Pulse measurements ... again I was only 13 at the time.

Think I remember reading once that Hooper was conducted by telephone but not certain about it or Pulse.

"In a career that spanned four decades, B. Mitchel Reed roamed the wide world of radio formats and established himself as a standout in both Top 40 and its flip side, free-form FM rock. He began his radio career as a jazz announcer in Baltimore, Maryland, in the early 1950s, but his first fame came as a fast-talking deejay at KFWB in Los Angeles and WMCA in New York City."

Below is a partial, direct quote from the comments section on the Reed aircheck:

"One other thing...anyone notice that at one point, BMR slips in a plug for people to remember to write him and the station down in their rating diaries? Got a feeling if he hadn't been such a fast talker he'd have been nailed by Arbitron and Pulse for that particular no-no..."

Jane Fonda was quoted as saying that BMR was her favorite DJ when she was young ... mine too, although I have heard better airchecks. BMR shined at night.

Finally, a B. Mitchel Reed quote during his top-40 days: "I'm not talking too fast. You're listening too slow."
 
Peons ... on the "P1 Wild Ass Circus"

> >
> > > and What the heck is a "P1" anyway?
> > > CTL
> > >
> >
> >
> > I don't know.
> >
> > I don't know, and I don't care equals ignorance and
> apathy.
> >
>
> A P1 to a station is a diarykeeper who gives more quarter
> hours to that station than to any other. P2 is determined at
> the individual diarykeeper level, and a diary may have lots
> or very few total quarter hours in it.
>
> A P1 may give a station 4 quarter hours or 200!


But the Ticket talks down to them like peons :)
 
Re: David, the quote from B. Mitchel Reed is accurate ... LISTEN to the aircheck ... then decide ...

>
> The B. Mitchel Reed quote is accurate.
>
> Check www.reelradio.com.
>
> type Reed.
>
> Click the aircheck labeled "B. Mitchel Reed, KFWB, Los
> Angeles, December 1965."

I wonder if the date may be wrong. Arbitron did its first trial survey in mid-1965 in detroit. It rolled out other markets over the next several years, with LA starting late '66 or in 1967. It was not a recognized or highly used service for the first few years, with the corner turning after 1970.
>
> Reed's comment about the diary is approximately five minutes
> into the aircheck, after Reed "talks back" to the Shell Oil
> spot.

I can only speculate what he was referring to... or think that the aircheck is mislabeled.
>
> Perhaps Hooper or Pulse measurements ... again I was only 13
> at the time.

Hooper was phone, and Pulse was at that time in-home 24 hour recall. Neither used a diary.
>
> "One other thing...anyone notice that at one point, BMR
> slips in a plug for people to remember to write him and the
> station down in their rating diaries? Got a feeling if he
> hadn't been such a fast talker he'd have been nailed by
> Arbitron and Pulse for that particular no-no..."

Not Pulse... it was in home coincidental 24 hour recall until it folded in late 1978. And Arbitron was not in LA in 65. And certainly, it was so new no one would have noticed when it did come to town.

I wonder... this is kind of a mystery.
<P ID="edit"><FONT class="small">Edited by David Eduardo on 10/07/05 05:15 AM.</FONT></P>
 
Re: KRLD: RANGER BASEBALL NEW WARMUP SHOW

> Arlington (AP) October 6,2005 11:15 a.m
>
> The newly installed General Manager of the Texas Rangers has
> announced a new warmup show for spring 2005 which will be
> heard on KRLD and The Texas Rangers Baseball Network. The
> show will be entitled "Bat with The Batman" The host will be
> a former sleuth ,Bruce Wayne. Mr. Wayne emphasized that most
> baseball fans do not appreciate the significance of Bat
> usage in baseball and he hopes the show will clarify why
> certain woods are used to gain advantage in the game.He will
> have many guests who had a slight advantage in the usage of
> bats against opposing pitchers. The guest line up will
> include frequent visits to the show by Misters Pine Tarr,and
> Lou Evel Slugger.There will be contests for young listeners
> with the winner being a "Batboy" for a Ranger game,and a
> guest appearance on the program.


Thanks for the plug ...

And yes, certain woods are essential for a great bat.

The best woods ... or woodies ... keep you competitive in this great game of ours ...
 
Re: David, the quote from B. Mitchel Reed is accurate ... LISTEN to the aircheck ... then decide ...

> > The B. Mitchel Reed quote is accurate.
> >
> > Check www.reelradio.com.
> >
> > type Reed.
> >
> > Click the aircheck labeled "B. Mitchel Reed, KFWB, Los
> > Angeles, December 1965."



> I wonder if the date may be wrong. Arbitron did its first
> trial survey in mid-1965 in detroit. It rolled out other
> markets over the next several years, with LA starting late
> '66 or in 1967. It was not a recognized or highly used
> service for the first few years, with the corner turning
> after 1970.


Certainly the date could be wrong.

Cassettes and CDs offered by Califoria Aircheck show the same date.

All I know off the top of my head is that Reed was back doing evenings by at least late 1966.

Then he changed his style, delivery -- his entire persona -- and did a prototype album rock format on KFWB on his evening show in 1967 before the station went all news in March 1968.

The rest of the day was chicken rock.

His moves are chronicled on several websites.




> >
> > Reed's comment about the diary is approximately five
> minutes
> > into the aircheck, after Reed "talks back" to the Shell
> Oil
> > spot.
>
> I can only speculate what he was referring to... or think
> that the aircheck is mislabeled.
> >
> > Perhaps Hooper or Pulse measurements ... again I was only
> 13
> > at the time.
>
> Hooper was phone, and Pulse was at that time in-home 24 hour
> recall. Neither used a diary.


As I mentioned, I thought Hooper was phone from my reading but had no recollection of Pulse methods.

Reed never mentions Arbitron by name -- only "rating diary".


> > "One other thing...anyone notice that at one point, BMR
> > slips in a plug for people to remember to write him and
> the
> > station down in their rating diaries? Got a feeling if he
> > hadn't been such a fast talker he'd have been nailed by
> > Arbitron and Pulse for that particular no-no..."
>
> Not Pulse... it was in home coincidental 24 hour recall
> until it folded in late 1978. And Arbitron was not in LA in
> 65. And certainly, it was so new no one would have noticed
> when it did come to town.
>
> I wonder... this is kind of a mystery.


It is strange.

Did you hear the tape? He obviously is making a not-at-all-subtle play for diaries, however.

Could another rating service exist, even locally, in the LA metropolitan area that was using diaries at time? Perhaps one so obscure that few, if any, remember it today?

Some on this board would not recall Birch and that was years after Reed's aircheck.
 
Re: David, the quote from B. Mitchel Reed is accurate ... LISTEN to the aircheck ... then decide ...

> > > The B. Mitchel Reed quote is accurate.
> > >
> > > Check www.reelradio.com.
> > >
> > > type Reed.
> > >
> > > Click the aircheck labeled "B. Mitchel Reed, KFWB, Los
> > > Angeles, December 1965."
>
>
>
> > I wonder if the date may be wrong. Arbitron did its first
>
> Reed never mentions Arbitron by name -- only "rating diary".

This is fascinating. Arbitron invented the diary method for radio, and even patented it. However, 1965 was when Arbitron started in radio... they had done TV prior to that, if I recall. I'm going to take a look at "Broadcasting" from 64 to 66 to see if I can get.

>
> Did you hear the tape? He obviously is making a
> not-at-all-subtle play for diaries, however.

That is what makes it so interestign! I have the impression that the diary method and Arbitron did not get musch awareness for many years after they launched.
>
> Could another rating service exist, even locally, in the LA
> metropolitan area that was using diaries at time? Perhaps
> one so obscure that few, if any, remember it today?

I know some LA broadcasters from that era; I will see if I can get hold of someone who would know. I did not work in LA until '72, and by then it was Pulse and Arbitron.
>
> Some on this board would not recall Birch and that was years
> after Reed's aircheck.

Ain't that the truth!
 
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