Panama City ratings predictions

[Poledo]

<< message redacted for security reasons >>

 

[Rob]

I got in, thanks -
My password - [email protected]@t1ionS

No big shock on who made #1, that's always been a powerful station,

The rest I'm just in aww, very surprised at The Seabreeze didn't make it, didn't they appear in their ratings once?

-Rob

 

[amfmxm]

Since Arbitron seems to like their ratings data so much that they charge Mafia-style rates for it, we're not subscribing. Fortunately, ownership/management here at Beach Radio understands that determining radio ratings for upwards of 100,000 people on just a couple hundred diaries is a crap shoot anyway. I learned a long time ago that Arbitron is irrelevant to upper end adult demos, because the only ones who pay that much attention to it are 20-something media buyers who think people over the age of 45 are either dead, dying, broke, or all of the above

Tapscan/Maximiser can make ANY station look good, depending on how you set up the parameters of your ranker. It can also make any station look bad.

David Nolin
Operations Manager/Afternoons
WBPC/Beach 95.1

David, David, David. The thing is... oh, where to start.

Some research is better than no research at all.

Arbitron has been doing it for around 65 years and they're pretty well regarded in behavioral research circles. (What they measure is how people behave toward radio).

They charge a lot because they can... and because radio companies can (and do) use the research to make shitpiles of money. Where else can you pay $50,000 for a small-market radio survey and turn it into $1 million... $3 million... $5 million? America IS a great place!

Advertisers & advertising agencies like to have this information so they don't have to buy blind. The research provides "evidence of audience." Without it, they would have to rely on their abilities to cut through tons of bullshit... blue sky... and charm--used so effectively by unscrupulous sales-types like Yours Truly.

Oh, and when WBPC starts winning, you'll be subscribing--and will deny you ever wrote this posting!

BTW, Arbitron measures and credits listening from us Old Folks just as much as they do the young-uns. The problem lies with the advertisers (who think we're all worthless paupers), not with the research company.

 

[Tibbs4]

Geez-er, AM/FM/RNR, gin laden geritol will calm your nerves on this! ;D. I can't disagree with David OR your take on the ratings viewpoint, at all, because of where each of you are coming from (one pays for them and the other doesn't) and I would talk out of all the sides of my mouth on this given the scenerio, I have to push the age vs. advertising thing a little.

Why is it that if you watch TV at 8pm at night on any cable news channel and you get 28 minutes of flying bathtubs and ED issues, Incontinence diapers, Prostate the size of a Basketball and other ass issues commercials, with an occasional your heart will explode tonight if breathing old floors and mildew doesn't kill you before the commercial ends every hour. Somebody old is buying these products. Yet radio is not viable for this? Someone in another form of media has paid very well to paint the picture that radio doesn't need these spots. It's falsity. The younger kids ain't diggin radio like us older (and old like some on here) folks done did. Yet, the advertisers are pushing youth targeted products to people who ain't really listening, while ancients scan all day long just wishing one damn good song would play. The future of radio may be youth, but it's disappearing or never appearing about as much as old people are passin on. There needs to be a smart approach to each market having a few stations geared toward the 45plus crowd and they are stocked with national product ads similar to TV. They may not be fun to hear, but talk about millions....

 

[amfmxm]

Why is it that if you watch TV at 8pm at night on any cable news channel and you get 28 minutes of flying bathtubs and ED issues, Incontinence diapers, Prostate the size of a Basketball and other ass issues commercials, with an occasional your heart will explode tonight if breathing old floors and mildew doesn't kill you before the commercial ends every hour. Somebody old is buying these products. Yet radio is not viable for this? Someone in another form of media has paid very well to paint the picture that radio doesn't need these spots. It's falsity. The younger kids ain't diggin radio like us older (and old like some on here) folks done did. Yet, the advertisers are pushing youth targeted products to people who ain't really listening, while ancients scan all day long just wishing one damn good song would play. The future of radio may be youth, but it's disappearing or never appearing about as much as old people are passin on. There needs to be a smart approach to each market having a few stations geared toward the 45plus crowd and they are stocked with national product ads similar to TV. They may not be fun to hear, but talk about millions....

Large-market radio stations targeting Oldsters (Talk, News-Talk, Classic Rock) do get the national buys from that kind of stuff, but once you get below the Top 25-or-so, it's too much trouble. That is, it's not nearly as easy as buying TV. Up here in the woods and hollers we get a tiny bit of national ED money--a few hundred bucks a month, maybe. But not nearly enough to support my unfortunate habit of eating...

As far as Arbitron goes, I hate them as much as the next guy--they're a damn monopoly... and, even worse, they act like it. But they're not the real problem for stations like WBPC. The real problem is that when the feds organized radio here in the Yew Ess Ayy, they didn't make it an even playing field for everyone. And, over the years, it's become less and less even. If we all had one radio station to operate... and we were all transmitting from the same tower, with the same power... but we're not. Arbitron holds up a mirror reflecting the advantages & disadvantages, as well as the good & bad decisions we make... and sometimes it ain't very pretty.

But that's radio.

 

[Diamondtwo]

I truly love your station, but hearing the noise from 94.9's IBOC signal ruins any chances of me hearing it way out here. I wish you could pick up a stick out here in the Isle of Ft Walton/Destin. Even just a translator. Are you on the IHeart radio app??

Rob, since you referenced 94.9 in Mobile (WKSJ, where my buddy Dan Brennan is the longtime morning show host), I'm guessing you're referring to not being able to listen to Beach 95.1.

First, we stream at www.beach951.com.

We are also available on the TuneIn app for smartphones and tablets. You can download that through a link at our website, or go to www.tunein.com. It's a free app. Just search "Beach 95.1" and put that in your favorites.

We are not on the iHeartRadio app at this time. But I highly commend Clear Channel, Cumulus and the other companies that have affiliated with that platform. They're doing a fantastic job with it.

Wait... did I just compliment Cumulus about something? I must be off my meds.

David

 

[cceng1]

Just a short note......I just looked at the PD Advantage diary comments from the Panama City Spring 2013 book....I can't divulge the actual contents of the comments, but I will say that if these comments are indicative of the people who "filled out" the diaries, we are ALL in deep doo doo.....

 

[Tibbs4]

This calls for a text, Charlie... Haha!

Inquiring minds wanna know:

A) radio is about dead in PCB
B) the people listening to radio are brain dead
C) Navarre got all the diaries


By the way, rob --- funny comeback on the passwords etc! Best retort on here in like years.

 

[Rob]

Radio is dead everywhere, I wouldn't be surprised if the government decides to do what the UK is doing, and end FM/AM all together.

http://www.telegraph.co.uk/finance/...ia/5552937/FM-radio-switched-off-by-2015.html

-Rob

 

[Tibbs4]

If radio is dead, rob, they why in the he'll are all of us wasting time on this board? Research says a huge number of people listen to radio each and every week. Dunno where you came up with that, but I wouldn't turn the strobeys off yet. Give it at least until Christmas.

 

[Rob]

At least it's dying here, bland formats and over saturation.

-Rob