> > WVVE had a great book in fall 2004 for two reasons. First
> > off, WASJ was basically off the air because of damage
> during
> > the hurricane. Secondly, the numbers were all 55+ (most of
>
> > it over 65).
> >
> > Remember, no one buys or sells 12+. WVVE was up 25-54 -
> and
> > went from being six shares behind WFSY in the demo to two
> > shares behind, so it closed the gap in a MAJOR way. Should
>
> > never look at 12+ - it can be hazardous to your health.
>
> Radioresearcher:
>
> Is the close race with Sunny based mainly on the current
> format's
> numbers? I haven't been in PCB much in three years and if I
> recall
> the WVVE signal is pretty small. If they had that good of a
> showing
> against the 100kw Sunny, it's even more impressive. What are
> they
> doing right? What artists do they focus on? Can you give us
> more
> info on the "real" numbers (25-54?) Totally agree about the
> 12+
> numbers, usually I can get the more important numbers, but I
>
> haven't seen then yet for PC. You can sort of ballpark
> things
> based on what you know about the market, stations and 12+
> numbers,
> but WVVE's music shift just seemed to make no sense. Now it
> does.
> Thanks for what you stated above. Good info.
>
> I know Tom and Kim (at Styles) took some heat on this board
> (last
> year, mainly) for various issues, but they seem to have
> things
> on a good track? Is that they way you see it?
>
> Who do you see as the real gainers and losers from this
> book?
>
WVVE had a lot of Neil Diamond, John Denver, Streisand, Celine Dion, Michael Bolton, et al. Great for a 55+ audience - but just not able to compete 25-54.
It's evolved to a Rock AC - probably the closest thing out there would be WMMO/Orlando. 70's and 80's pop/rock music. Eagles, Fleetwood Mac, U2, etc. Very music intensive. Won't be able to give it a fair judgment until the next book. Keep in mind, that near 9 share 12+ was a complete fluke. WVVE has a good signal - it has great building penetration and covers the metro just as good as WFSY.
Right now, the market is extremely competitive. The quality of radio in PC is very strong. However, the Styles Media cluster has the largest group of local, live dayparts. WILN and WYYX are the only two stations with live jocks at night.
For WYOO, it brought in a new morning show.
WRBA still performs well for Double O 25-54.
The CC stations (WPAP and WFSY) have great heritage. I have no doubt they will bounce back as they have great brands. For Double O, considering how well Island did, WPFM did well too.
Remember, Styles Media is based in PC. CC is corporate, and the lead person for Double O is based out of Birmingham. If you look at any broadcaster, they are likely to perform well in their home base as they have a name in the community.
WILN had undergone some changes last fall with a new PD - but now it's stabilized.