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Party 105 to lease WNYZ

According to Orin Scrivelli's website, Party will start simulcasting on 87.7. The 101.5 frequency will become a simulcast of Tropical WBON
 
Besides the Wikipedia & Facebook entries (read with caution [citation needed]), there is an article by John Parker (a member of the NY Dance Music Coalition) on the website FMQBProductions.net detailing the changes mentioned in the 1st post on this thread. According to the article, JVC Media LLC, the owner of Party 105, has taken over the lease of Pulse 87 from Mega Media Group.

Note that Party 105 has changed its call letters from WDRE to WPTY this week. The New York City station at 87.75 LP-FM will be called "Party 87.7" (new station logo contained in web article).

There is also an "Open Letter From Joel Salkowitz", now the former PD of Pulse 87, thanking everyone for their support for the station for the 20+ months of its existence.

Article + letter linked here (scroll to bottom/end): http://www.fmqbproductions.net/dance/index.html

From Facebook, it seems that the date & time for the changeover will be on Monday 11/2/09 at 6am EST.

Thus it will shake out this way: (if all we read is to be believed):

"Pulse 87" WNYZ-LP-87.75 NYC Rhythmic CHR/Dance Music: Off the air

"La Nueva Fiesta" WBON-FM-98.5 Westhampton, NY/96.9 FM (Translator W245BA) Manorville, NY Tropical Music: adds simulcast on 101.5 FM (Translator W268AN) Plainview, NY

"Party 105" WPTY-FM-105.3 Calverton-Roanoke, NY Rhythmic CHR/Dance Music: adds simulcast on WNYZ (call letter change :-\ ???)-LP-87.75 NYC;
drops simulcast on 101.5 FM (Translator W268AN) Plainview, NY
 
What will happen to the 96.9 signal that was a simulcast to WBON?

If Vic is leasing 87.75, it would be good for the community and allows Party 105.3 to enter the NYC market.
 
I certainly hope Party gets tweaked a little dancier (sic) like it used to be.
 
What's going to happen with the WDRE call letters, are they going back to Philadelphia like it used to be back in the 90's when it was a modern rock station at 103.9? The answer is NO!

WDRE has been a rock station at 103.9 in Philadelphia back in the 1995 until they pulled the plug in 1997 until the WDRE called parked in Long Island as "Party 105.3" until they changed the call letters to WPTY about a year or so ago. And they will not bring the WDRE call letters to Philadelphia, never!
 
WDRE was parked in Long Island indeed, but it didn't go straight to Party. WDRE was simulcasting WLIR on 98.5 until 2004, then WDRE went to Party.
 
I certainly hope Party gets tweaked a little dancier (sic) like it used to be.

I agree, right now its way too urban, maybe they'll realize that they are going up against an urban powerhouse Hot 97, and have more of a pulse sound. I can only hope this is the result. What will happen to dre-dog, do you think he could maybe co-manage the 87 side, or is this a direct simulcast or 105.3? The dance days of Dre-dog need to return! But like Tony said, its better than nothing.
 
To answer all of your questions: :)

1. Party recently changed their call letters to WPTY a few weeks ago.
2. "La Nueva Fiesta" (WBON) will take over the 101.5 frequency to cover Nassau.
3. You MAY get some personalities from Pulse over on Party...but that will be all dependent on time and how successful Party does with 87.7.

I also trust in Vic Latino. HE DOES know dance music and even broke out stuff that Pulse 87 didn't touch! If, businesswise, he feels he may have to tweak the station more dance to keep the former Pulse 87 listeners tuned in, he would do so! Do realize, the station is on an Urban side to cover the far Eastern parts of Suffolk that can't pull in Hot 97, Power 105.1 or 92.3 Now. So in that sense, we may have to "give" a little but if the end result means that dance, the way WE want it, is coming back to NYC...then we must APPLAUD IT and be FULLY BEHIND Vic Latino and the Party crew!
 
An INSIDE RADIO email bulletin this afternoon confirms....Island Broadcasting will lease New York's WNYZ(87.7) to JVC Media which will simulcast Long Island's WPTY. Says the simulcast begins at 6am 11/2.
 
I should add that Party will be in the enviable position of walking into a situation where there are already 800,000+ people tuning in to the frequency for dance music. (A gift from Joel and Pulse 87.)

And they'll be in the UNenviable position of trying to keep that cume happy!

Perhaps they'll seek to minimize the musical changes??? This will be interesting. 6am Monday!

P.S. - Apparently JVC didn't get the "It'll never work" memo from Sr. Eduardo, LOL.
 
Well, we are not in any position to change anything about it, so we just have to get used to the changes over at 87.7. The fact that we're discussing anything that happens at 87.7 is amazing in itself. In lieu of any major news over at the commercial side of the dial, this is about the best people can do right now. It's not ideal (frankly, Pulse didn't play dance music that I like and they played too much Pitbull) so let's not pretend that it was a shock.

I think Party 105 on 87 would be just an extension of a Long Island station. I'm sorry but even Vic Latino can't change station policy. If he has to play more hiphop then he has to play more hiphop. I wish I can be wrong but the experience of Pulse will have the effect of scaring Party away from going more towards more dance.
 
NoMoreLurking said:
P.S. - Apparently JVC didn't get the "It'll never work" memo from Sr. Eduardo, LOL.

You know, come to think of it, WHERE IS MR. DAVID EDUARDO!

He was bashing me before regarding dance music. And if this format was indeed a "failure", then why would someone else SNAP IT UP and launch it 3 days after another station shut off?
 
Myc_tech said:
Last time i checked Arbitron ratings for party 105 they weren't that good.

They are a lot better than what Pulse had.
 
Tony Santiago said:
He was bashing me before regarding dance music. And if this format was indeed a "failure", then why would someone else SNAP IT UP and launch it 3 days after another station shut off?

Would you say that the format of Party in Suffolk is the same as that which Pulse had? Or is it not more commercial and less "club" in music content?

If they simulcast, there is no expense of operation. And the owners are much better at selling than the Pulse folks were... WDRE/(now WPTY) had become the #1 biller in its home market in 2008, indicating a pretty good ability to generate revenue.
 
NoMoreLurking said:
I should add that Party will be in the enviable position of walking into a situation where there are already 800,000+ people tuning in to the frequency for dance music. (A gift from Joel and Pulse 87.)

The cume had fallen to considerably less than 800,000 before the end came... and the share was dropping too.
[/quote]

P.S. - Apparently JVC didn't get the "It'll never work" memo from Sr. Eduardo, LOL.

As it is apparently going to share programming with the Suffolk Coutny station, they can probably add revenue without much expense. I would guess that they leasted the signal for less, and will run it for vastly less. And they will do a vastly more commercial version of the format.
 
Just give it time :) The formats are VERY similar. Party may lean a bit on the urban tip but if they have to tweak things down the road to keep the dance fans happy as well as the advertisers...they'll do so. I trust Vic. ;)
 
DavidEduardo said:
NoMoreLurking said:
I should add that Party will be in the enviable position of walking into a situation where there are already 800,000+ people tuning in to the frequency for dance music. (A gift from Joel and Pulse 87.)

The cume had fallen to considerably less than 800,000 before the end came... and the share was dropping too.

P.S. - Apparently JVC didn't get the "It'll never work" memo from Sr. Eduardo, LOL.

As it is apparently going to share programming with the Suffolk Coutny station, they can probably add revenue without much expense. I would guess that they leasted the signal for less, and will run it for vastly less. And they will do a vastly more commercial version of the format.
[/quote]

I'm surprised that in your "50 years of radio" you apparently still have not understood the fluctuations of radio ratings, especially for stations that are lower on the list. With Arbitron sample sizes as small as they are, a decline of even a handful of listeners among that sample can lead to a "drop" of many thousand listeners when the overall cume numbers are extrapolated. It's not so evident if a station drops from a cume of 5,200,000 to 5,000,000 but it's much more visible if it's a drop from 1,000,000 to 800,000. That doesn't mean that the station is suddenly 20% less viable than it was a month before, or even that it's suddenly reaching 20% fewer listeners...except, of course, in the wishful-thinking world of the so-called "experts."
 
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