Party 105 to lease WNYZ

[islanddxer]

This is definately a great move/expansion for Party 105. While Pulse was more dance-heavy, I've always felt Party has done a better job at attracting listeners and presentation. I think they've been on the air the longest of any U.S. station that plays dance music (with the exception of the brief channelcasting).
I think Party 105 will be a great fit at 87.7. Only people losing out in this deal are folks in Eastern Nassau/Western Suffolk who listen to Party 105 on 101.5, 87.7's signal is weaker there.
But 87.7 doesn't have to contend with NJ 101.5 booming in during tropo.

 

[davideduardo]

I'm surprised that in your "50 years of radio" you apparently still have not understood the fluctuations of radio ratings, especially for stations that are lower on the list. With Arbitron sample sizes as small as they are, a decline of even a handful of listeners among that sample can lead to a "drop" of many thousand listeners when the overall cume numbers are extrapolated. It's not so evident if a station drops from a cume of 5,200,000 to 5,000,000 but it's much more visible if it's a drop from 1,000,000 to 800,000. That doesn't mean that the station is suddenly 20% less viable than it was a month before, or even that it's suddenly reaching 20% fewer listeners...except, of course, in the wishful-thinking world of the so-called "experts."

The statistical variance for low share levels is quite broad, but cume numbers are more stable as cume share tends to be 4 to 6 times the AQH share, meaning a sample that included a station that is also 4 to 6 times larger. In other words, a station with a 4 share 12+ might have a 20 to even 22 cume share, as not all listeners are listening at the same time. Those numbers tend to be rather stable, and reflect, beyond the fluctuation level, real changes. The Pulse cume was nearly 40% off the peak....

 

[SmashTim]

This is definately a great move/expansion for Party 105. While Pulse was more dance-heavy, I've always felt Party has done a better job at attracting listeners and presentation. I think they've been on the air the longest of any U.S. station that plays dance music (with the exception of the brief channelcasting).
I think Party 105 will be a great fit at 87.7. Only people losing out in this deal are folks in Eastern Nassau/Western Suffolk who listen to Party 105 on 101.5, 87.7's signal is weaker there.
But 87.7 doesn't have to contend with NJ 101.5 booming in during tropo.

That would be me, I live in South Farmingdale. I get a decent signal in my car and boombox in my bedroom, though my main stereo only goes down to 87.9.

 

[NoMoreLurking]

As it is apparently going to share programming with the Suffolk Coutny station, they can probably add revenue without much expense. I would guess that they leasted the signal for less, and will run it for vastly less. And they will do a vastly more commercial version of the format.

Does anyone have an estimate on what a lease like this costs? Just curious.

 

[BRH]

Looking at the posts on Party 105's Facebook page, it looks like they will rebrand the new simulcast as "Party FM, Your Party Music Leader". Also, I'm guessing from the stuff that's been said, that they will at least tweak slightly more towards dance or at least dance remixes of the rhythmic stuff. Also, the Facebook post says they are gearing up for NYC and plan an extensive marketing campaign and appearances. This could be really good. As much as I hate losing Pulse (and J. Salkowitz's great programming style) , it sounds like "Party FM" will be a great new chapter in dance radio for NYC. Can't wait till Monday morning to hear "87.7 and 105.3, Party FM"!

 

[pjc1961]

The new logo for "Party 87.7 FM Your Party Music Leader" is viewable here.

 

[pjc1961]

The new logo for "Party 87.7 FM Your Party Music Leader" is viewable here.

And the logo with a white background is viewable here.

 

[Hardrocker9]

lso, I'm guessing from the stuff that's been said, that they will at least tweak slightly more towards dance or at least dance remixes of the rhythmic stuff.

Ok, this was the discussion I was looking for, if that is the case, I'm all for it.

 

[TonySantiago]

I'll be heading off to work so I won't be able to do this...

Can someone record the 6AM area on 87.7 when Party launches?

 

[radioli]

Well, we are not in any position to change anything about it, so we just have to get used to the changes over at 87.7. The fact that we're discussing anything that happens at 87.7 is amazing in itself. In lieu of any major news over at the commercial side of the dial, this is about the best people can do right now. It's not ideal (frankly, Pulse didn't play dance music that I like and they played too much Pitbull) so let's not pretend that it was a shock.

I think Party 105 on 87 would be just an extension of a Long Island station. I'm sorry but even Vic Latino can't change station policy. If he has to play more hiphop then he has to play more hiphop. I wish I can be wrong but the experience of Pulse will have the effect of scaring Party away from going more towards more dance.

Vic can't change station policy? He writes the station policy, he co-owns JVC broadcasting. I believe Dance listeners and former PULSE listeners will be VERY happy with what Party has to offer. I've been listening to Party through their transition phases and especially since Vic returned. No one knows the industry better than Vic. He's well respected by artists, record companies and industry people, plus he still works the club circuit. He see's 1st hand what's getting people up onto the dance floor. I don't think Joel even took a step into a club unless there was a station function, and because JVC is mom and pop, they're going to take chances and break the new music faster than the overly consulted corporate giants. This is Great and I can't wait until Monday morning!

 

[TonySantiago]

Well, we are not in any position to change anything about it, so we just have to get used to the changes over at 87.7. The fact that we're discussing anything that happens at 87.7 is amazing in itself. In lieu of any major news over at the commercial side of the dial, this is about the best people can do right now. It's not ideal (frankly, Pulse didn't play dance music that I like and they played too much Pitbull) so let's not pretend that it was a shock.

I think Party 105 on 87 would be just an extension of a Long Island station. I'm sorry but even Vic Latino can't change station policy. If he has to play more hiphop then he has to play more hiphop. I wish I can be wrong but the experience of Pulse will have the effect of scaring Party away from going more towards more dance.

Vic can't change station policy? He writes the station policy, he co-owns JVC broadcasting. I believe Dance listeners and former PULSE listeners will be VERY happy with what Party has to offer. I've been listening to Party through their transition phases and especially since Vic returned. No one knows the industry better than Vic. He's well respected by artists, record companies and industry people, plus he still works the club circuit. He see's 1st hand what's getting people up onto the dance floor. I don't think Joel even took a step into a club unless there was a station function, and because JVC is mom and pop, they're going to take chances and break the new music faster than the overly consulted corporate giants. This is Great and I can't wait until Monday morning!

Applause! Spot on! ;D

If Vic has to tweak the format, to satisfy the advertisers (first and foremost) to keep in tune with the listenership, he will do so! People may be upset at the urban lean at first, but JUST GIVE IT TIME! This is all new and we'll be seeing a lot of things happening along the way! Stay the course

 

[BJSteigner]

Let the invasion of Vic Latino begin.

Welcome back to New York City Vic.

 

[Jeffrey]

He was bashing me before regarding dance music. And if this format was indeed a "failure", then why would someone else SNAP IT UP and launch it 3 days after another station shut off?

Would you say that the format of Party in Suffolk is the same as that which Pulse had? Or is it not more commercial and less "club" in music content?

If they simulcast, there is no expense of operation. And the owners are much better at selling than the Pulse folks were... WDRE/(now WPTY) had become the #1 biller in its home market in 2008, indicating a pretty good ability to generate revenue.

Pulse had a very top 40-commercial approach to dance. Incidentally I don't think of dance music as club oriented as odd as that may sound. Alot of the current dance music has huge top 40 appeal.

Pulse had good delivery and creative sweepers and sounded much tighter than Party or 92,3 NOW does for that matter.

 

[radiojay1]

I certainly hope Party gets tweaked a little dancier (sic) like it used to be.

I agree, right now its way too urban,  maybe they'll realize that they are going up against an urban powerhouse Hot 97, and have more of a pulse sound.  I can only hope this is the result.  What will happen to dre-dog, do you think he could maybe co-manage the 87 side, or is this a direct simulcast or 105.3?  The dance days of Dre-dog need to return!  But like Tony said,  its better than nothing.

Hot 97 is not urban, but Power 105.1 is a real urban format.  Hot 97 is like the Radio Disney of hip-hop stations in New York.

 

[TonySantiago]

I certainly hope Party gets tweaked a little dancier (sic) like it used to be.

I agree, right now its way too urban, maybe they'll realize that they are going up against an urban powerhouse Hot 97, and have more of a pulse sound. I can only hope this is the result. What will happen to dre-dog, do you think he could maybe co-manage the 87 side, or is this a direct simulcast or 105.3? The dance days of Dre-dog need to return! But like Tony said, its better than nothing.

Hot 97 is not urban, but Power 105.1 is a real urban format. Hot 97 is like the Radio Disney of hip-hop stations in New York.

I'm just in awe at the irony of that statement when you conisder that 10 years ago, Hot 97 was the "CNN".

 

[islanddxer]

He was bashing me before regarding dance music. And if this format was indeed a "failure", then why would someone else SNAP IT UP and launch it 3 days after another station shut off?

Would you say that the format of Party in Suffolk is the same as that which Pulse had? Or is it not more commercial and less "club" in music content?

If they simulcast, there is no expense of operation. And the owners are much better at selling than the Pulse folks were... WDRE/(now WPTY) had become the #1 biller in its home market in 2008, indicating a pretty good ability to generate revenue.

Pulse had a very top 40-commercial approach to dance. Incidentally I don't think of dance music as club oriented as odd as that may sound. Alot of the current dance music has huge top 40 appeal.

Pulse had good delivery and creative sweepers and sounded much tighter than Party or 92,3 NOW does for that matter.

Actually I found that Britsh woman voiceover quite annoying, I prefer Party 105's much better.

 

[TonySantiago]

He was bashing me before regarding dance music. And if this format was indeed a "failure", then why would someone else SNAP IT UP and launch it 3 days after another station shut off?

Would you say that the format of Party in Suffolk is the same as that which Pulse had? Or is it not more commercial and less "club" in music content?

If they simulcast, there is no expense of operation. And the owners are much better at selling than the Pulse folks were... WDRE/(now WPTY) had become the #1 biller in its home market in 2008, indicating a pretty good ability to generate revenue.

Pulse had a very top 40-commercial approach to dance. Incidentally I don't think of dance music as club oriented as odd as that may sound. Alot of the current dance music has huge top 40 appeal.

Pulse had good delivery and creative sweepers and sounded much tighter than Party or 92,3 NOW does for that matter.

Actually I found that Britsh woman voiceover quite annoying, I prefer Party 105's much better.

If only Chuck Riley were still alive. Those Hot 103/97 sweepers STOOD OUT!

 

[musik187]

Maybe I missed this in one of the earlier posts, but will I be able to hear this online at all tomorrow morning if I want to record it? Radio-time doesn't work anymore.

 

[pjc1961]

Maybe I missed this in one of the earlier posts, but will I be able to hear this online at all tomorrow morning if I want to record it? Radio-time doesn't work anymore.

Link to Party 105's "Listen Live" audio player here:

http://player.warpradio.com/player....05&br=Netscape&os=win&streamType=&streamRate=

and Party 105's website here: http://party105.mfbiz.com/#/home/4532194844

Link to www.radiotime.com's "Listen" player for Party 105 (WPTY-FM) here: http://radiotime.com/WebTuner.aspx?StationId=24094&

and Radiotime.com's home page for Party 105 here: http://radiotime.com/station/s_24094/Party_1053.aspx

These will have to do for now being as there's not a new website nor streaming audio for WNYZ-LP New York "Party 87.7"/"Party FM" yet. I'm sure it will be announced in the next few days, if not on 11/2/09 Monday.

 

[JayD]

Party is rocking some dope real house music right now... The Traxsource/Cielo/Deep House kind.... NYC will love this. Hopefully they keep the sunday mixshows!