Pat Pagano(ex WTVN) joins B107-9 tomorrow!

[gabigley1]

Pat Pagano just now emailed this to me:

Pat Pagano, Columbus’ most-trusted weather authority, will join B107-9 TOMORROW (Tuesday, January 23rd)! You well know, as the former weather “sidekick” for WTVN’s Bob Connors for 27 years, Pat Pagano is very well-known for his reliable forecasts & engaging personality. We are delighted to have him as part of our broadcast family and we invite you to join us as well! Pat’s broadcasts will air at 5:40AM weekdays with Morning Show host, Jim Hunter, and then run hourly throughout the day.

And once you know the weather, the new B107-9 is all about playing great music and lots of it - the oldies you love from artists like The Beatles, Hall & Oates, Rolling Stones, Fleetwood Mac, C.C.R., & Bob Seger - tunes you haven't heard in a long time! So, join Jim Hunter tomorrow morning beginning at 5:40am with meteorologist Pat Pagano on his new radio home and the home of Classic Top 40 in Columbus!

 

[Radioboy989]

That is a GREAT move on their part...but I don't know if the "show" can hold the audience once they have the forecast information. Not trying to be mean spirited at all, but the morning show on 107.9 does leave something to be desired in my opinion. It will also be a good move to NOT use any of those other diction-challenged youngsters in Pagano land. A meteorologist should be able to say THUNDERSTORM for goodness sake!

 

[Pete Nice]

Agreed, those other forecasters Pagano had on staff were horrible to listen to most of the time. I don't see Pat having the great back and forth with Hunter as he did with BC.

 

[columbus radio fan]

Agreed, those other forecasters Pagano had on staff were horrible to listen to most of the time. I don't see Pat having the great back and forth with Hunter as he did with BC.

...and now you know why Pat Pagano and his staff is no longer at WTVN. Pat wasn't the problem...it was the rest of his staff not knowing the radio technology to dial in when there was severe weather. Plus most of them are horrible to listen to with that New York accents of theirs. As a previous poster stated, it helps their credibility if they can say thunderstorm.

 

[Al Timiter]

Nice that Pat P. kept an affiliate in Columbus, but is this really going to make a difference in the ratings at WODB? I don't think they could get numbers if they dug up John Lennon and George Harrison and staged a free Beatles comeback concert.

 

[Radioboy989]

Hey Al,

If they did a free Beatles reunion, from what I've seen from them, it would probably star the Commodores!

The move to a more 70's based oldies makes sense, because franky, if you remember the doo-wop of the 50's you are probably dead or deaf. That's no longer a feasible format as far as I can see. The airstaff is my hang-up with that station. There is no ENERGY! This is a format where people remember their glory days. don't just play the music, give the listener the FEEL they remember too. I'm not saying they need to convene a puke-fest, but sound like you're having fun!

Personally, I think if you want to capture the 35-54 demo, you go 80's. I know there are those if not most that say it's a fringe format, but done correctly, I think you could rule at least a big part of the roost for a decade or at least nearly a decade. Every number you see in Arbitron is a person. People like to remember...nostalgia formats help them to do that. She wasn't always a mom in a mini van and he wasn't always balding with a paunch...people like to remember.

Just like when I was spinning in the clubs way back then, the rule applies today: Get the women and everyone else-including the advertisers will follow.

Hey, there's my phone...probably Alan Goodman asking me to come save the station...NOT!

 

[columbus radio fan]

Hey Al,

If they did a free Beatles reunion, from what I've seen from them, it would probably star the Commodores!

The move to a more 70's based oldies makes sense, because franky, if you remember the doo-wop of the 50's you are probably dead or deaf. That's no longer a feasible format as far as I can see. The airstaff is my hang-up with that station. There is no ENERGY! This is a format where people remember their glory days. don't just play the music, give the listener the FEEL they remember too. I'm not saying they need to convene a puke-fest, but sound like you're having fun!

Personally, I think if you want to capture the 35-54 demo, you go 80's. I know there are those if not most that say it's a fringe format, but done correctly, I think you could rule at least a big part of the roost for a decade or at least nearly a decade. Every number you see in Arbitron is a person. People like to remember...nostalgia formats help them to do that. She wasn't always a mom in a mini van and he wasn't always balding with a paunch...people like to remember.

Just like when I was spinning in the clubs way back then, the rule applies today: Get the women and everyone else-including the advertisers will follow.

Hey, there's my phone...probably Alan Goodman asking me to come save the station...NOT!

They did better as Star 107.9 than they are with oldies.

 

[Al Timiter]

Actually if you do a little checking, you'll find that they did just as well with Oldies when they were owned by Stop 26. Usually got near a 3 12+. When Saga took control, the numbers starting dropping.

 

[gabigley1]

The Columbus Dispatch wrote the following COMMENTARY on Pat Pagano last week:

http://www.dispatch.com/news-story.php?story=dispatch/2007/01/17/20070117-E1-04.html

COMMENTARY
WODB shelters forecaster after storm
Wednesday, January 17, 2007
ANN FISHER

Matchmakers, formal and informal, have contrived many great pairings.

A Columbus radio-ad salesman can take credit for a threeway match: displaced radio weatherman Pat Pagano, a local company and WODB (107.9 FM).

 

[columbus radio fan]

Actually if you do a little checking, you'll find that they did just as well with Oldies when they were owned by Stop 26. Usually got near a 3 12+. When Saga took control, the numbers starting dropping.

But the advertiser doesn't like people over 54, which is what WODB has, and their listenership is dying off literally. The target demo is 25-54, which is what Star 107.9 exactly served...the Generation X'ers.

 

[alans613]

Actually if you do a little checking, you'll find that they did just as well with Oldies when they were owned by Stop 26. Usually got near a 3 12+. When Saga took control, the numbers starting dropping.

But the advertiser doesn't like people over 54, which is what WODB has, and their listenership is dying off literally. The target demo is 25-54, which is what Star 107.9 exactly served...the Generation X'ers.

Man, do I miss Star 107.9... :'(

 

[ohio_radio_guy]

The thing about Pat - he's engaging and conversational. His delivery sucks and that accent is gawd-awful. I heard his forecast the other day and he said there would be "shun-shine" during the day and "kwoudy" in the evening. I'm surprised he lasted on a station like WTVN for so long.

 

[Nu_Roo_2]

The move to a more 70's based oldies makes sense, because franky, if you remember the doo-wop of the 50's you are probably dead or deaf.

That's ridiculous. Are you saying people in their late 50's/early 60's are all dead or deaf?

BTW, this doesn't mean I support playing doo-wop, nor do I like it. Overall the best music was from the late 60's and early-mid 80's, although all eras have produced good songs...not many good ones in the 50's, though, or pre-Beatles 60's (except for some soul classics).

 

[pbf1]

Opinions are like............!

not many good ones in the 50's, though, or pre-Beatles 60's (except for some soul classics).

Hmm....Elvis....Buddy Holly..........yeah, no influence on later music at all.......

 

[Nu_Roo_2]

not many good ones in the 50's, though, or pre-Beatles 60's (except for some soul classics).

Hmm....Elvis....Buddy Holly..........yeah, no influence on later music at all.......

A lot of Beatles music had classical influences, but that doesn't mean Beatles fans should be expected to enjoy classical music. A few good ingredients do not necessarily make a tasty cake. While they may be essential to the finished cake, you need ALL the ingredients, and the right recipe.

 

[Radioboy989]

The move to a more 70's based oldies makes sense, because franky, if you remember the doo-wop of the 50's you are probably dead or deaf.

That's ridiculous. Are you saying people in their late 50's/early 60's are all dead or deaf?

No Roo, I don't think it's a ridiculous point at all. I said "if you REMEMBER". Nostalgia formats work because people like to remember they time when they were in better shape, there were all the tomorrows they could want and the world was simpler. While someone fresh from he womb in 1950 would only be around 57 or 58 today, people remember their heydays as around 15-16 years old. That's the high school time, that's the first hot-rod, first date, first kiss time in their life. If you were 15 in 1950 you are 72 or 73 years old today. That audience is not going to attract advertsing dollars. While they may have the money to buy things, they also have most of what they want or need. Radio has to make money just like any other business and I really don't think programming a station to appeal to that audience would be wise or successful in Columbus, Ohio.

 

[V.Riley]

Man, do I miss Star 107.9... :'(

Amen to that one! Well, with Kelly Quinn being let go from Ted-FM/WMNI, maybe there is a comeback in the works... Ooops, sorry, I was day dreaming again (going back to star1079.com and listen to some 80s).

 

[Nu_Roo_2]

The move to a more 70's based oldies makes sense, because franky, if you remember the doo-wop of the 50's you are probably dead or deaf.

That's ridiculous. Are you saying people in their late 50's/early 60's are all dead or deaf?

No Roo, I don't think it's a ridiculous point at all. I said "if you REMEMBER". Nostalgia formats work because people like to remember they time when they were in better shape, there were all the tomorrows they could want and the world was simpler. While someone fresh from he womb in 1950 would only be around 57 or 58 today, people remember their heydays as around 15-16 years old. That's the high school time, that's the first hot-rod, first date, first kiss time in their life. If you were 15 in 1950 you are 72 or 73 years old today. That audience is not going to attract advertsing dollars. While they may have the money to buy things, they also have most of what they want or need. Radio has to make money just like any other business and I really don't think programming a station to appeal to that audience would be wise or successful in Columbus, Ohio.

I think the disjoint here is partially because you've got your dates wrong Radioboy. Doo-wop originated in the early 50's but didn't catch on bigtime until the mid-fifties. It's popularity peaked about 1960. And most people start developing their lifetime "treasured music" well before age 15, even if that emotional attachment has its peak in the teens. Some of my still-favorite songs came out when I was 10, and I know my case is not unusual. Someone who was 10-15 in 1957-60 would be about 56-65 today. Which again suggests that age range of late 50's to early 60's that I cited before...at least 10 years younger than the picture you paint. Of course there are some older doo-wop fans, too, and some younger ones. (And BTW, even people in their early 70's are not all "old and decrepit" or dead despite the picture you paint...even if they're not who advertisers want. Maybe you were just being tongue in cheek.)

Regardless, I never suggested doo-wop as a wise format choice, although in certain markets/competitive situations there may be some revenue to be had. The consistently #1 station in Eastern Long Island, WLNG, makes a lot of money and plays lots of doo wop. New York and Long Island were hotbeds of that musical style.

 

[Nu_Roo_2]

not many good ones in the 50's, though, or pre-Beatles 60's (except for some soul classics).

Hmm....Elvis....Buddy Holly..........yeah, no influence on later music at all.......

A lot of Beatles music had classical influences, but that doesn't mean Beatles fans should be expected to enjoy classical music. A few good ingredients do not necessarily make a tasty cake. While they may be essential to the finished cake, you need ALL the ingredients, and the right recipe.

Just to clarify my earlier reply, when I talk about the eras that had "good" music, I'm referring my own personal tastes. The 50's "recipe" for that "cake" may have been plenty tasty to Buddy Holly or Elvis Hound-Dog era fans. And while I don't personally enjoy much of that music, I certainly respect those artists' talent and innovation, and appreciate the groundwork they laid for "my" music.

 

[Radioma18]

To make everyone happy b 1079 should play music from the late 50's to the early 80's.