Penske Media acquires remaining Vox Media brands
June 20, 2026 - The company already owns publications like Rolling Stone, Variety, Deadline Hollywood and Billboard.
Note this deal puts Variety in the same stable with Vox under this deal.
Penske Media Corporation has acquired the rest of Vox Media that it did not already own, including sports-focused SB Nation, tech publication The Verge and the animal-centric website The Dodo.
The deal, announced Thursday, also includes outlets like Eater, Punch, Pop Sugar and Thrillist. Financial terms of the transaction were not disclosed.
Penske Media is already the largest owner of entertainment trade publications — Variety, the Hollywood Reporter and Deadline Hollywood — and legacy brands like Rolling Stone. The company is also the owner of Dick Clark Productions, which produces shows like the Billboard Music Awards, the American Music Awards and the Golden Globes.
The sale follows a separate deal announced in May that saw Vox Media sell New York magazine, Vox.com and its podcast business — including popular shows like “Pivot” — to Lupa Systems, the investment firm founded by James Murdoch. As part of that transaction, longtime Vox Media Chief Executive Officer Jim Bankoff agreed to join Lupa and lead its media operations.