Per R & R Alex Tear is the new PD at WWSW 3WS. He also remains PD at Kiss FM.
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Per R & R
- Thread starter toddjammin
- Start date
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Johnny Morgan
Guest
I think I speak for all on the board when I respond: WHAT???!!!
I know what's behind this. CC's corporate cost-cutting--they're trying to dual-station the PDs as much as possible. But I'm not sure having the Top 40/CHR PD also operate the oldies-AC gold station is the way to solve it.
I know what's behind this. CC's corporate cost-cutting--they're trying to dual-station the PDs as much as possible. But I'm not sure having the Top 40/CHR PD also operate the oldies-AC gold station is the way to solve it.
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garnet
Guest
if this is true...how very, very sad for our business...and how can a p.d. say no?...and risk a job...very sad...
I couldn't agree with you more Johnny. Every company wants to keep cutting back. I was pretty surprised myself when I saw the article on R & R. It will be interesting to see what Alex does with the 3WS playlist. In my opinion, I think it will pretty much stay the same.
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Johnny Morgan
Guest
In my opinion, I think it will pretty much stay the same.
I think it's going to be "younged up" significantly. Lot more 80s stuff.
I think that's very possible Johnny. I noticed now that 3WS is playing between 1-3 80's songs per hour.
Johnny Morgan said:In my opinion, I think it will pretty much stay the same.
I think it's going to be "younged up" significantly. Lot more 80s stuff.
That already happened. The '60s stuff is gone except for the absolute tried 'n' true stuff that tests off the charts.
3WS now kind of reminds me of what the point 100.7 sounded like when they signed on in 1994, which ended in 1999 when it became star.
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Johnny Morgan
Guest
That already happened.
I mean younged up even more...possibly dumping all 60s stuff, even the heavies. Its beyond burned out, it's practically disintegrating.
An 80s core oldies station is probably in store. And possibly a name change. "3WS" equals oldies in the town.
Also, if this happens...one of the AC stations loses. Not sure which.
R
Radio_Realist
Guest
I think it's going to be "younged up" significantly. Lot more 80s stuff.
I wouldn't call that "younging up". It's the simple fact that their current listeners are leaving their target demographic. As long as a radio station targets people aged X to Y (instead of people born between X and Y), they'll continuously lose listeners as the listeners get older.
That's one of the reasons why I believe WDVE has been such a success. They seem to pay more attention to defining their audience by when they were born, and by growing and changing the station little by little as their core audience keeps getting older to remain in sync with that audience, while simultaneously managing to attract new younger listeners.
I wouldn't call that "younging up". It's the simple fact that their current listeners are leaving their target demographic. As long as a radio station targets people aged X to Y (instead of people born between X and Y), they'll continuously lose listeners as the listeners get older.
That's one of the reasons why I believe WDVE has been such a success. They seem to pay more attention to defining their audience by when they were born, and by growing and changing the station little by little as their core audience keeps getting older to remain in sync with that audience, while simultaneously managing to attract new younger listeners.
Johnny Morgan said:That already happened.
I mean younged up even more...possibly dumping all 60s stuff, even the heavies. Its beyond burned out, it's practically disintegrating.
An 80s core oldies station is probably in store. And possibly a name change. "3WS" equals oldies in the town.
Also, if this happens...one of the AC stations loses. Not sure which.
Not sure what options are available to them, but that's a risky strategy. They'll blow out their loyal "oldies" listeners (looks like that erosion has already started to happen). In chasing a younger demo, they're going to sound a lot like a bunch of other stations that already have consistent audience shares.
If they need a new identity, they can always reclaim "Double Double." That's been out of circulation for about 25 years now.
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Radio_Realist
Guest
In chasing a younger demo,
They aren't "chasing a younger demo(graphic segment)". They want to keep the same demographic that they always had. The problem is the people who used to be in their target demographic keep having birthdays, and eventually grow out of the demographic 3WS is pursuing and graduates to the next grouping. If they kept on playing songs from the same era, eventually all of their listeners would be as old as the people who now listen to KDKA or WJAS.
They aren't "chasing a younger demo(graphic segment)". They want to keep the same demographic that they always had. The problem is the people who used to be in their target demographic keep having birthdays, and eventually grow out of the demographic 3WS is pursuing and graduates to the next grouping. If they kept on playing songs from the same era, eventually all of their listeners would be as old as the people who now listen to KDKA or WJAS.
Semantics, numb nuts. They want listeners younger than their current core.
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Radio_Realist
Guest
"Semantics,"
It's a little more important than that. It points to the obvious truth that if you want to maintain high numbers in any specific demographic segment over the long haul, then you can't just sit still. Far too many people running radio stations think they can keep doing the same thing over and over and over and still be highly successful. Radio people who ignore the fact that the people in the audience keep getting older end up wondering why their numbers keep slipping.
It's a little more important than that. It points to the obvious truth that if you want to maintain high numbers in any specific demographic segment over the long haul, then you can't just sit still. Far too many people running radio stations think they can keep doing the same thing over and over and over and still be highly successful. Radio people who ignore the fact that the people in the audience keep getting older end up wondering why their numbers keep slipping.
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Radio_Realist
Guest
"Expect Oldies as we have known it over the years to slip down the foodchain to HD2..."
That makes total sense. As people get older, the music of the 50's and 60's will eventually join the music of the 20's, 30's, and 40's, as minor niche programming.
Even WJAS doesn't play old Big Band 78's. Rock and Roll 45's (even if K-Tel and Rhino copied them onto CD's) will eventually join Big Band 78's.
That makes total sense. As people get older, the music of the 50's and 60's will eventually join the music of the 20's, 30's, and 40's, as minor niche programming.
Even WJAS doesn't play old Big Band 78's. Rock and Roll 45's (even if K-Tel and Rhino copied them onto CD's) will eventually join Big Band 78's.
Radio_Realist said:"Semantics,"
It's a little more important than that. It points to the obvious truth that if you want to maintain high numbers in any specific demographic segment over the long haul, then you can't just sit still. Far too many people running radio stations think they can keep doing the same thing over and over and over and still be highly successful. Radio people who ignore the fact that the people in the audience keep getting older end up wondering why their numbers keep slipping.
No, people are concerned with holding onto their jobs and parlaying current success into a bigger job. So if DVE is successful today, let it be. Will it be in trouble in 10 years? Of course. But who will still be there then? When they tell you that you have to win now, that's what you gear for. Ten years from now, every management person currently responsible for DVE will be somewhere else. They're no more worried about the long-range future than Bill Cowher is worried about the 2010 Steelers.
I just happened onto 3WS today, and there's DEFINITELY more 80's than I've ever heard there...unfortunately, it's the 80's I didn't even like back in the 80's. The word "dreck" springs to mind.
To address the question of who will lose out?
Bob and 92.9 come to mind. I mean seriously. How many stations can play 80's music and still do well in Pittsburgh? I wonder if this will cause Star to go 90's and now similar to their counterparts at Q 102 in Cincinnati?
Bob and 92.9 come to mind. I mean seriously. How many stations can play 80's music and still do well in Pittsburgh? I wonder if this will cause Star to go 90's and now similar to their counterparts at Q 102 in Cincinnati?
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Radio_Realist
Guest
"How many stations can play 80's music and still do well in Pittsburgh?"
You'll find part of the answer in corporateradiosucks' post, "unfortunately, it's the 80's I didn't even like back in the 80's." I realize radio people don't pay any real attention to the music, to them it's just a commodity to be dispensed by the shovelful. But to us listeners, especially those of us who like music, the 1980's had several very different genres of popular music in wide circulation to very different audiences. To some people, the 80's were the time of the hair bands. To others it was the time when metal ruled. To others the 80's was when British syntho-pop reigned supreme. To others, it was the tail end of the disco era with great dance music. There's room for a station that specializes in the head-banger music of the 80's, and another station playing the pop stuff of the 80's like the Bangles, Pat Benatar, and Duran Duran. On top of that there's room for a station that plays the punk music of the 80's, and another station that specializes in the early hip-hop and other urban music. That's four distinctly different "sounds of the 80's" stations that could each find its own unique niche.
You'll find part of the answer in corporateradiosucks' post, "unfortunately, it's the 80's I didn't even like back in the 80's." I realize radio people don't pay any real attention to the music, to them it's just a commodity to be dispensed by the shovelful. But to us listeners, especially those of us who like music, the 1980's had several very different genres of popular music in wide circulation to very different audiences. To some people, the 80's were the time of the hair bands. To others it was the time when metal ruled. To others the 80's was when British syntho-pop reigned supreme. To others, it was the tail end of the disco era with great dance music. There's room for a station that specializes in the head-banger music of the 80's, and another station playing the pop stuff of the 80's like the Bangles, Pat Benatar, and Duran Duran. On top of that there's room for a station that plays the punk music of the 80's, and another station that specializes in the early hip-hop and other urban music. That's four distinctly different "sounds of the 80's" stations that could each find its own unique niche.
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