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Pew: "We Stand By Our Research On HD"
- Thread starter KB1OKL
- Start date
the way I see it, HD is done from so many angles.
Ibiquity will never let it go, they are too set on greed. If it ever has a chance, then they should let go of it, release the patent, make the codec public, get it out there in every I-whatever device with the 1-chip FM receivers.
The technical problems could be worked out, but then there is the reality that there is no PROGRAMMING that people will actually use it. Right now HD subchannels on the FM dial are nothing more than translator feeders for, wait for it, the same old CRAPOLA.
It's too little, too late...you can't polish a turd.
Ibiquity will never let it go, they are too set on greed. If it ever has a chance, then they should let go of it, release the patent, make the codec public, get it out there in every I-whatever device with the 1-chip FM receivers.
The technical problems could be worked out, but then there is the reality that there is no PROGRAMMING that people will actually use it. Right now HD subchannels on the FM dial are nothing more than translator feeders for, wait for it, the same old CRAPOLA.
It's too little, too late...you can't polish a turd.
R
rbrucecarter5
Guest
MRFLASHPORT said:
Actually - the Mythbusters proved you CAN. But that in no way offers hope to HD radio, which has been so widely deployed with fatal technical flaws that any attempt to rectify the situation would be impossibly difficult at this point, and will not change the negative public perception.
rbrucecarter5 said:
You can't have a knowledgable perception about a product you don't even know exists. And for most people, there is no knowledge that such a thing as HD radio exists. They don't know it exists because, for more than 98% of the public, it's not available in the radios they currently own.
From the start, Ibiquity should have been begging broadcasters to adopt their system. That means no royalties on the transmitting equipment, no licensing fees to the stations, and no recurring annual fees Taking a lesson form the computer printer companies, subsidizing the actual encoding hardware would have been a good idea too. That might have made it reasonably attractive to smaller broadcasters, who possibly would figure out something creative to do with it. As it is, unless you are CBS, Clear Channel, etc., the cost of the upgrade is simply too much.
Taking the technical flaws aside, if HD actually worked as advertised, a lot of small broadcasters could use a method of delivering multiple programming channels. What first comes to mind is local sports coverage. That is a real money maker for many stations. The dilemma comes when there are more local schools than available stations to broadcast them on. At least where I live, people are rabid about their local high school and college teams. Getting sponsors for these broadcasts is like shooting fish in a barrel. You can hardly miss. I can easily see how many locals would actually purchase a HD radio just to listen.
But that's not the way they chose to model their business, so here we sit at the corner of "doesn't work very well" and "who cares?"
Taking the technical flaws aside, if HD actually worked as advertised, a lot of small broadcasters could use a method of delivering multiple programming channels. What first comes to mind is local sports coverage. That is a real money maker for many stations. The dilemma comes when there are more local schools than available stations to broadcast them on. At least where I live, people are rabid about their local high school and college teams. Getting sponsors for these broadcasts is like shooting fish in a barrel. You can hardly miss. I can easily see how many locals would actually purchase a HD radio just to listen.
But that's not the way they chose to model their business, so here we sit at the corner of "doesn't work very well" and "who cares?"
John Holcomb II said:
Do you mean the HD2 or HD3 stations that are relayed on a translator? All of them I have heard are treated as real radio stations, with jocks and commercials and the whole nine yards. There are very few HD-only stations that seem to have any kind of locally-originated content or announcing. Where I live, the Clear Channel subchannels are iHeartRadio and lightly jocked.
Yes. For example. 107.7 WMGFHd2 is translated on 102.5 in Orlando. There are camersials, etc. I know there are jocks (though they may be VT?)Zach said:
However on WIPHD2 (or is it 3?) its a gold-based active rock format 70's to 90's, with no dj's. run by Jelly.
What i was thinking is if WMySP had a translator in Philadelphia, perhaps CBS would put jocks on the station, or make it sound more like an actual radio station with jocks, camersials etc instead of a jukebox.
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