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Phase 2

Full Staffed, Full Service and heavily promoted (tv, billboards) COUNTRY at 103.1 coming soon!

Max is being invested with about $500,000 in programming budgets by Mainline (they like the HOT AC format)

WDJX will be getting a check worth another $500,000 in the coming months and will be kicking major ass when it comes to marketing.

Im thinking Mainline wants a bite of AC somewhere. It will be interesting to see where, maybe at 105.1 (problem is sad inner city signal)

WRKA could go Rock to help compliment WSFR. Im not betting on that, but its a possibility. It could remain Oldies just at a new frequency (ala 103.9)

WZKF could go more Mainstream Rhythmic in their approach to hurt Mainline. Clear Channel really needs to grow up and realize that they suck, but other than that...let them try!
 
WMJM does very well with a sad inner city signal.....

With 500K going to DJX and The Max, expect to see a MAJOR ad campaign, ie, TV, Billboards, etc. Much in the vain of the Louie Spring/Fall blitz. 105.1 is nothing but a money drain.
 
I am hoping 105.1 goes in the direction of some clear channel stations are doing with alternative like radio 104.5 in philly or 94.9 the sound in cinnci. Decent commercial alt stations that are geared alot older then 13 yr olds what lrs tries to appeal to. More so with the imaging they have but they play the same grunge crap you have been hearing for the past 13 years!!!I realize louisville would not support alt type stations like www.indie1031.com in los angeles or www.cd101.com in columbus or wfnx in boston but christ they can do a lot better then the disaster on 105.1.Bad talent bad programming!!! Coming soon radio 105.1 or fresh 105.1. They actually might make money.

I am also hoping someone brings some liberal talk in.It does not have to be a whole station i would be fine with just alan colmes radio show.

Yeah yeah liberals do not do well on the radio just tell that to stephanie miller or ed schultz 2 liberal talk shows that prove that theory wrong. I love stephanie miller a very funny talk show and ed is our answer to rush but whether you are left or right it does not matter. You have to be entertaining. Rush is very good at what he does. I do not like his views but you gotta give him credit.
 
I was just about to say. Mainline may try to jumpstart an AC format to be placed on 105.1 but who really knows.

An alternative comm format (even though some people say Rhythmic is the only format that works) would do well in Louisville. I hate hearing...Louisville has always done it like this and like that. Hate to say, radio is changing and Louisville has already changed, we just think we know what everyone wants.

Sometimes you have to step out of the box and try something unique, new and different. This is something Clear Channel is doing in Philadelphia, Cincinnati, Hartford and Columbus with "Radio" format...and its working! (One of the few things they have ever done right)

A station like "The Sound" in Cincinnati could fare well in Louisville. Its all in the research, and speaking of that...it just came in at 4th street. Should be interesting to see what Mainline found out.

Mainline invests...thats what they do. They want to get these stations to a strong growing portfolio and they will. They know it takes money to make money...and they are doing that!
 
Mmmm...while im thinking about it.

I really see Cox doing Country. They know they can give WAMZ a run for their money. Revenue too!

I have heard countless times on here that WAMZ is heritage and no one can beat it, blah..blah.

If you know what your doing and your not afraid to spend money to win, guess who is going to win!

Cox could easily split the book with a full powered and well positioned country station to take on WAMZ.
 
kentuckymedia said:
Mmmm...while im thinking about it.

I really see Cox doing Country. They know they can give WAMZ a run for their money. Revenue too!
Click to expand...

Cox is already doing country. 103.9...hello? Whatwould have really been sweet is if Cox and Radio One at the time could have doubled teamed WAMZ. Cox doing the "Hot new country" on 103 and Radio One doing the "Country Legends" on 104. If you were paying attention to AMZ after 104 flipped, you would have heard more oldies put in the playlist. Then when Cox flipped 103, you heard AMZ try to straddle the fence by trying to put more currents back in the playlist. If it was done right, 104 would have done some serious damage in AMZ's older demographic. However, Radio One being the clueless company they are, missed a brilliant chance.
 
Its pretty sad when radio one makes clear channel look competent!!!Radio one deserves to be banned from radio forever with the irreversible damage they did in louisville.Not giving 104.3 the country station a chance and ruining wlrs forever.
 
Agreed, Radio One is one of the worst operators in the world when it comes to radio.

I know that Cox does country on 103.9. What I meant was that they would do full service, full staffed, everything highly budgeted country to finally take down WAMZ on a 50,000 watt blowtorch.
 
Got some information regarding the research study for Louisville you all might like to hear..

When it comes to metrics on the stations (what station owns what audience), the audience demographic for Louisville here is what came back -

AFR - African American
CAU - Caucasian
HPA - Hispanic

[W18 - W24]
AFR - WGZB
CAU - WDJX
HPA - WGZB

[W25 - W34]
AFR - WGZB
CAU - WDJX
HPA - WGZB

[W35 - W44]
AFR - WMJM
CAU - WAMZ
HPA - WGZB

[W45 - W54]
AFR - WMJM
CAU - WVEZ
HPA - WLUE

I really dont have a lot to go from, just a skim over the report. But what is standing out is that while Arbitron may speak differently, Research TELLS THE TRUTH. It gives you a much more accurate view of where your P1's want to be.

Basically, what this says is that WDJX owns Top 40, WGZB owns Rhythmic and WMJM owns Urban AC. Secondary images still show much of the same patterns.

Research is saying that the programming problem child happens to be WLRS. WXMA does well in billing and if anything, it just needs a minor tweak...but other than that, its a solid station. Maybe a little more exposure will help.

The format hole in Louisville might shock you, it then again may not. ALTERNATIVE AC. Which means a cross mix of 90's Alternative, Current Alternative and deep tracks from current popular artists. Not a straight up hardcore alternative, but a lighter and "free form" approach to ALTERNATIVE. Which makes it this format.

Alternative AC would be designed to uber serve the 25-44 Male with a strong 25-34 female following, taking them from Louie mostly. Playing artists that would include but not be limited to Vertical Horizon, Radiohead, Foo Fighters, Green Day, Dave Matthews Band, Collective Soul, Incubus, Nirvana, Maroon Five, Goo Goo Dolls, Blind Melon, Alice In Chains.

The station should be extremely active in targeted community events. Owning listener driven promotions, being the "indie" station in town and living the lifestyle to its fullest.

Here is the only problem. Signal. So while this is the format that Louisvillians (made that up) want, can they hear it?
 
kentuckymedia said:
Agreed, Radio One is one of the worst operators in the world when it comes to radio.
Click to expand...

I believe the major problem with Radio One is it's focus on serving ethnicity instead of America. They call themselves the Urban Specialist and that is basically all they care about. Therefore, WDJX, WLRS, WXMA and WEGK suffered. Since Radio Once claimed that Louisville does not a large black population, they did not invest in WGZB and WMJM as well. Therefore, all six of their Louisville properties suffered. Until Radio One learns to become Americans instead of separating themselves from America society, they will never become a major radio entity.
 
kentuckymedia said:
Got some information regarding the research study for Louisville you all might like to hear..

When it comes to metrics on the stations (what station owns what audience), the audience demographic for Louisville here is what came back -

AFR - African American
CAU - Caucasian
HPA - Hispanic

[W18 - W24]
AFR - WGZB
CAU - WDJX
HPA - WGZB

[W25 - W34]
AFR - WGZB
CAU - WDJX
HPA - WGZB

[W35 - W44]
AFR - WMJM
CAU - WAMZ
HPA - WGZB

[W45 - W54]
AFR - WMJM
CAU - WVEZ
HPA - WLUE

I really dont have a lot to go from, just a skim over the report. But what is standing out is that while Arbitron may speak differently, Research TELLS THE TRUTH. It gives you a much more accurate view of where your P1's want to be.

Basically, what this says is that WDJX owns Top 40, WGZB owns Rhythmic and WMJM owns Urban AC. Secondary images still show much of the same patterns.

Research is saying that the programming problem child happens to be WLRS. WXMA does well in billing and if anything, it just needs a minor tweak...but other than that, its a solid station. Maybe a little more exposure will help.

The format hole in Louisville might shock you, it then again may not. ALTERNATIVE AC. Which means a cross mix of 90's Alternative, Current Alternative and deep tracks from current popular artists. Not a straight up hardcore alternative, but a lighter and "free form" approach to ALTERNATIVE. Which makes it this format.

Alternative AC would be designed to uber serve the 25-44 Male with a strong 25-34 female following, taking them from Louie mostly. Playing artists that would include but not be limited to Vertical Horizon, Radiohead, Foo Fighters, Green Day, Dave Matthews Band, Collective Soul, Incubus, Nirvana, Maroon Five, Goo Goo Dolls, Blind Melon, Alice In Chains.

The station should be extremely active in targeted community events. Owning listener driven promotions, being the "indie" station in town and living the lifestyle to its fullest.

Here is the only problem. Signal. So while this is the format that Louisvillians (made that up) want, can they hear it?
Click to expand...

Here's the problem with Main Line moving WLRS to Alternative AC...... it would directly cut into WXMA, way too much sharing. You should also consider that The Max took a direct hit from Louie, who took away many of their P1's. It would make far more sense to move WXMA into Alternative AC, as they have a much better signal. Find another use for 105.1.
 
Sounds to me kentuckymedia that is the kinda alt we have been saying belongs here like the sound in cinci(which is run by bonneville not clear channel) radio 104.5 in philli radio 106.7 in columbus.I would definitely listen i would flip between that station and wfpk and the fox for there specialty shows. Hope skinny j and freak show joe are getting there resumes and mp3s ready to send out they are gonna need them!!! Another station that that sounds like is g rock radio in new jersey. www.grockradio.com very similar.It was the only alternative and still is when k rock went away in new york city.

Getta good pd and airstaff and i think it would be a great station. Bring karen rite back

Bye lrs good riddens and please please please never be resurrected again!!!
 
2008 will prove to be an interesting year, especially if people make the assumption that a male targeted alternative A/C is needed after looking at research numbers from females 18-54.
 
I very seriously doubt that Hispanic women 35-44 are listening to WGZB LOL.

W35 - W44]
AFR - WMJM
CAU - WAMZ
HPA - WGZB
 
Okay, I admit...research does look odd, but guess what. ITS RIGHT! Arbitron is a pile of cash and lies and we all know that. Your intuition could be right, but for yourself and a few people you know.

What im trying to get at is I have more of the research with me, but its not really supposed aired like laundry.

They broke down persons, women, men, children, dogs for all i care...i dont know about that, just saying.

RESEARCH IS ALWAYS RIGHT! And its expensive as hell too. Give Mainline credit, atleast they are spending money!

I do agree, they should bring Alternative AC in and have Karen Rite from WNDV program it. She is one of the best programmers in the entire country!
 
kentuckymedia said:
RESEARCH IS ALWAYS RIGHT!
Click to expand...

Bulls#@t! Research is the reason radio is knocking on deaths door. It's the reason why you have 200 song playlist and its what killed the live DJ.

Corporate Loser #1: Well, reseach shows most people can't tell the difference if it's live or tracked.
Corporate Loser #2: Really? Well hell lets VT the whole day & use the same guy of 4 or 5 stations. In other markets too!

CL#1: Hey Hotel California still test well.
CL#2: Really? Well hell, lets play it every four hours. And back it with Freebird and Segar too.

I kid you not, one day 5 different stations were playing Bob Seger at the same time. FIVE!
WNAS, WQMF, WASE, WSFR & Louie.

People who think like Kymedia are killing this medium.
 
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