K
Kenny1
Guest
When Ratings will be done? we're over 3 months just waiting.
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Kenny1 said:
Delivery dates for all arbitron reports are always at www.arbitron.com.
P.S. Unless you are a station or advertiser, the ratings are, actually, neither intended for nor produced for you.
E
eatspaste
Guest
Kenny1 said:
New numbers for Philadelphia will be released on April 27th, however I doubt any of them will be made available to the public thanks to the PPM.
S
SICKofIT
Guest
I don't think ratings mean that much in this city, the formats that are popular and harvest good ratings, are not on the air, and the ones that are dying and pulling no ratings continue to expand.
H
hehaw69
Guest
Well they are out today. What's the story?
S
stench
Guest
hehaw69 said:
That ROCK is not dead in Philly. Big surprise huh?
Radio and Records is reporting some results online. It's not under the usual tab marked "ratings." As of late this afternoon, they were running it as the top news story since these are the first PPM ratings. Click on the link on the radioandrecords.com home page and another box will open with the story.
A summary, 12+: B-101 is #1. KYW and WMMR tied for number two. Next in a four-way tie: WOGL, WDAS-FM, WMGK and WXTU.
Non-commercial stations are now included. WHYY ties with these stations: WIOQ, WIP.
Stations not making the R&R summary of top stations, and thus at the bottom of the pack: WRNB, WPPZ, WYSP, WUBA, WPEN and WJJZ. The other two full-market non-coms, WXPN and WRTI also don't make the summary of top stations.
Looking at this as far as the big groups go:
Clear Channel: Only one of their five FMs in the top seven stations, and one near the bottom of the pack.
CBS: One station tied for #2 (KYW), one in a four-way tie for 5th place (WOGL), two other stations in the middle of the pack (WPHT and WIP) and one near the bottom (WYSP).
Greater Media: One station tied for #2 (WMMR). One station in the four-way tie for fifth (WMGK). WBEN scores the same rating as WPHT. Their projects: WPEN and WJJZ.
Beasley: WXTU looks to be doing about as well as under the diary method. WRDW is among several stations bunched in the middle.
Radio One: Not a happy thing. One station middle of the pack (WPHI), two near the bottom (WRNB, WPPZ).
A summary, 12+: B-101 is #1. KYW and WMMR tied for number two. Next in a four-way tie: WOGL, WDAS-FM, WMGK and WXTU.
Non-commercial stations are now included. WHYY ties with these stations: WIOQ, WIP.
Stations not making the R&R summary of top stations, and thus at the bottom of the pack: WRNB, WPPZ, WYSP, WUBA, WPEN and WJJZ. The other two full-market non-coms, WXPN and WRTI also don't make the summary of top stations.
Looking at this as far as the big groups go:
Clear Channel: Only one of their five FMs in the top seven stations, and one near the bottom of the pack.
CBS: One station tied for #2 (KYW), one in a four-way tie for 5th place (WOGL), two other stations in the middle of the pack (WPHT and WIP) and one near the bottom (WYSP).
Greater Media: One station tied for #2 (WMMR). One station in the four-way tie for fifth (WMGK). WBEN scores the same rating as WPHT. Their projects: WPEN and WJJZ.
Beasley: WXTU looks to be doing about as well as under the diary method. WRDW is among several stations bunched in the middle.
Radio One: Not a happy thing. One station middle of the pack (WPHI), two near the bottom (WRNB, WPPZ).
Imagine what WYSP would have pulled if it had not flipped to Free-FM.
J
Jarvis
Guest
Yes but according to all the naysayers on this board...there is no audience for rock. ;D ;D The ratings proove otherwise...haha Radio One!
Two obvious programming mistakes that we've discussed earlier here on the board are becoming quite clear:
CBS Radio - Flipping WYSP to Free FM was a colossal mistake, just as similar moves by CBS have been in other markets. To my knowledge, there is not ONE successful Free FM-branded station. Anywhere. Take it back to active rock and do it now!
Clear Channel - Should have programmed 104.5 as active rock or alternative rock and totally blew the opportunity to capitalize on the above-mentioned mistake by CBS. Clearly, there is a demand for one more rocker in this market. On the other hand, there simply are not enough 1st generation latinos here to make Rumba work. Again, CC's decision to go Rumba had more to do with corporate politics than it did with serving THIS market.
And, before someone says what a big hit it is in Allentown or Reading, nobody (in Philly radio) cares about those places. They are different markets. If there's an audience for this format in those places then flip a local station to "Rumba". WUBA is a Philadelphia station and needs to serve this market. At the moment, it is failing miserably - getting low ratings in a format that has poor power ratings. In other words: getting a tiny piece of the ratings pie, which is translating into an even tinier piece of the revenue pie. Dumb.
Radio One - WRNB has the worst commercial FM signal in the market and it's clearly handicapping them in the battle with the well-programmed WDAS-FM. It's not a bad station (IMO), but it comes in lousy in most of the 'burbs. A repeater of a S-WB market station actually overpowers in certain portions of the Great Valley and King of Prussia! A good percentage of this market lives outside of the cities of Philadelphia and Camden and there are people of color in many of those places too (Coatesville, Downingtown, Norristown, Yardley, just to name a few). They're listening to WDAS-FM because WRNB doesn't come in well enough to be considered.
As for WPPZ - I have never understood how the gospel format would be commercially viable here.
CBS Radio - Flipping WYSP to Free FM was a colossal mistake, just as similar moves by CBS have been in other markets. To my knowledge, there is not ONE successful Free FM-branded station. Anywhere. Take it back to active rock and do it now!
Clear Channel - Should have programmed 104.5 as active rock or alternative rock and totally blew the opportunity to capitalize on the above-mentioned mistake by CBS. Clearly, there is a demand for one more rocker in this market. On the other hand, there simply are not enough 1st generation latinos here to make Rumba work. Again, CC's decision to go Rumba had more to do with corporate politics than it did with serving THIS market.
And, before someone says what a big hit it is in Allentown or Reading, nobody (in Philly radio) cares about those places. They are different markets. If there's an audience for this format in those places then flip a local station to "Rumba". WUBA is a Philadelphia station and needs to serve this market. At the moment, it is failing miserably - getting low ratings in a format that has poor power ratings. In other words: getting a tiny piece of the ratings pie, which is translating into an even tinier piece of the revenue pie. Dumb.
Radio One - WRNB has the worst commercial FM signal in the market and it's clearly handicapping them in the battle with the well-programmed WDAS-FM. It's not a bad station (IMO), but it comes in lousy in most of the 'burbs. A repeater of a S-WB market station actually overpowers in certain portions of the Great Valley and King of Prussia! A good percentage of this market lives outside of the cities of Philadelphia and Camden and there are people of color in many of those places too (Coatesville, Downingtown, Norristown, Yardley, just to name a few). They're listening to WDAS-FM because WRNB doesn't come in well enough to be considered.
As for WPPZ - I have never understood how the gospel format would be commercially viable here.
Radio One - WRNB has the worst commercial FM signal in the market and it's clearly handicapping them in the battle with the well-programmed WDAS-FM. It's not a bad station (IMO), but it comes in lousy in most of the 'burbs. A repeater of a S-WB market station actually overpowers in certain portions of the Great Valley and King of Prussia! A good percentage of this market lives outside of the cities of Philadelphia and Camden and there are people of color in many of those places too (Coatesville, Downingtown, Norristown, Yardley, just to name a few). They're listening to WDAS-FM because WRNB doesn't come in well enough to be considered.
"People of color"?!?!?!?! Did I wake up this morning in the 1960s?
"People of color"?!?!?!?! Did I wake up this morning in the 1960s?
Thanks for the constructive reply.PSULuis said:
Would you prefer I say minorities? Or how about just black (though they do not comprise the entire audience)? Or must I say "african american" - even though that's clearly a misnomer. At any rate, I was talking about where the P1 audience lives. Geez, the oversensitiveness of some people out there never ceases to amaze me.
This kind of word parsing was a staple of the Nazi party too - circa 1936. That's where this type of censorship is leading us.
C
Corned Beef and Cabbage
Guest
Here's the Arbitron Official Press Release
The PPMs are here...The PPMs are here!
PRESS RELEASE
April 27, 2007 11:10 AM Eastern Daylight Time
Arbitron Releases First ''Currency'' Radio Ratings Data from the Philadelphia Portable People Meter Service
Radio enters a new era of increased accountability to its advertisers;
African-Americans have highest time spent with radio and highest overall persons using radio ratings;
New insight: PPM says radio is a “working persons” medium;
Average audience composition confirms targetability of the radio formats
NEW YORK--(BUSINESS WIRE)--Arbitron Inc. (NYSE:ARB) today released the first “currency” radio ratings from the Philadelphia Portable People MeterTM radio ratings service, officially inaugurating the era of electronic measurement of radio audiences in the United States.
The March Portable People Meter (PPMTM) survey ratings, covering March 8 through April 4, is being delivered to subscribing radio stations, agencies and advertisers to be used in the buy/sell process for radio commercial time and as the basis for making programming decisions.
Philadelphia is the first radio market in the United States to be measured by the Arbitron Portable People Meter system, an electronic audience measurement technology that has been in U.S. market trials since 2001. Over the next three years, the Portable People Meter is scheduled to be deployed in the top 50 markets in place of the paper and pencil diary method that the company has employed to collect radio audience estimates since 1965.
Radio gains a new level of accountability
"This is an important day for the American radio industry. Radio advertisers have been united in their desire for radio to enhance its accountability by adopting electronic measurement of radio audiences,” said Steve Morris, president and chief executive officer, Arbitron Inc.
“We believe advertisers will have increased confidence in the medium, thanks to the increased accountability that electronic measurement delivers. Stations will have new audience insights to make improvements to their programming and broadcasters will be better able to garner incremental revenue from new and existing advertisers,” said Mr. Morris. “We’ve already seen in our previously published studies of Portable People Meter estimates that radio audiences during commercials are far higher than anyone suspected."
African-American radio listening highest in terms of key listening metrics
PPM data in Philadelphia continues to show that radio delivers consistently high levels of weekly and daily Cume audiences. The PPM also indicates that African-Americans spend more time listening to radio than other consumer segments of the Philadelphia market.
Monday-Sunday, 6:00am-Midnight
Philadelphia Radio Metro March 2007
Persons 6+ Adults 25-54
Persons Using Radio
(AQH rating) Weekly Time Spent Listening
(hh:mm) Weekly Cume
Rating
Daily Cume
Rating
Persons Using Radio (AQH rating)
All Persons 9.1 11:30 96.3 72.1 10.3
Black Persons 9.4 12:00 96.3 70.4 11.5
Other Persons 9.1 11:30 96.3 72.8 10.2
Hispanic Persons 8.6 11:00 95.9 69.2 7.6
How to read: the average audience for radio in any given quarter-hour during the Monday-Sunday 6:00am to Midnight daypart is 9.1 percent of all Persons, age 6 and older. Over the course of a week, 96.3 percent of all Persons, age 6 and older, listen to radio.
PPM Reveals New Sales Paradigm for Radio: The Medium That Delivers Consumers Who Work Full Time
One compelling new finding indicated by the Portable People Meter ratings (at least in Philadelphia) is the dramatic increase in the composition of the radio audience (persons 18+) who are employed Full Time compared to what was reported by the radio diary.
Average Quarter-Hour Audience Composition by Employment Status
Philadelphia Radio Metro Survey Area
Monday-Friday 6:00a.m. – 7:00p.m.
PPM AQH
(March 2007) Diary AQH
(2006)
Population
Persons 18+
Persons 18+ Employed FT 64% 60% 52%
Not Employed 23% 25% 34%
Black Persons 18+ Employed FT 69% 56% 54%
Not Employed 19% 30% 34%
Other Persons 18+ Employed FT 64% 62% 53%
Not Employed 24% 23% 31%
FT=Full Time. For clarity, the table does not include Employed Part Time.
As with the overall population, radio’s “working persons” advantage also applies for the African-American listener, but to a larger degree in the PPM ratings data. The PPM data in Philadelphia indicate that the composition of the average quarter-hour radio audience for black persons 18+ is significantly higher than what diary-based radio ratings had previously indicated.
PPM AQH Composition Confirms Targetability of the Radio Formats
“Just as we have seen in our test markets, the Philadelphia March 2007 ratings show significant growth in the total audience reach of individual radio stations. That means advertisers can now turn to radio for something that they prize: the ability to deliver reach against a specific target audience,” said Pierre Bouvard, president, Sales and Marketing, Arbitron Inc. “We also see that, even as individual station Cume audiences have increased, radio still maintains its targetability.”
Average Quarter-Hour Audience Composition
Philadelphia Radio Metro, March 2007
Monday-Sunday 6AM - Midnight
Persons 6+
Example station by format Composition Black Hispanic Other
Urban Contemporary AQH % 86.1 4.6 9.3
Spanish Tropical AQH % 5.6 86.7 7.8
Pop Contemporary Hits AQH % 12.3 6.8 80.8
Example station by format Composition Men Women
Classic Rock AQH % 68.5 32.1
All Sports AQH % 81.5 18.5
Hot Adult Contemporary AQH % 33.3 66.7
"The PPM ratings data clearly say that if you want an efficient ad schedule to reach your target audience, you need to consider stations and formats that deliver the highest percentage of AQH composition for your target audience. For example, you can’t effectively reach African-Americans without urban radio,” said Julian Davis, director, Urban Media Services, Arbitron Inc.
PPM Turnover Measure Highlights Listener Loyalty by Market Segment
A radio industry metric called “turnover” is another means of highlighting radio station listener loyalty. The PPM data indicate that listeners to African-American stations have the highest loyalty to the radio stations they listen to.
Average Weekly and Daily Turnover
Philadelphia Radio Metro Survey Area
March 2007
Monday-Sunday 6A-Mid Monday-Friday 6A-10A
Avg. Weekly Turnover Avg. Daily Turnover Avg. Weekly Turnover Avg. Daily Turnover
Person 6+ 10.5 7.9 6.1 3.9
Hispanic 6+ 11.1 8.0 7.7 4.3
Black 6+ 10.3 7.5 5.9 3.7
Other 6+ 10.6 8.0 6.0 4.0
How to read: turnover is the ratio of the total number listeners in a daypart to the average number of listeners in any given quarter-hour of that daypart. The lower the number, the more “loyal” the listener.
“As with all media research, some estimates of radio audience behavior will vary from one market to the other,” noted Mr. Davis. “That said, we believe the industry should be encouraged by the positive findings for the medium that the Portable People Meter is indicating.”
More Analyses for All Formats and Segments of the Radio Industry to Come
Arbitron’s goal is to help the industry better understand the dynamics of electronic measurement and what new insights and advantages that electronic measurement offers radio and all radio formats. Additional analyses will be released over the coming weeks and months.
Status of the Media Rating Council® Audit and Accreditation Process in Philadelphia
The Portable People Meter radio ratings in Philadelphia are not accredited by the Media Rating Council.
Arbitron has submitted the Philadelphia Portable People Meter radio ratings service for accreditation by the MRC. To date, the Philadelphia PPM radio ratings service has undergone an audit by the audit firm appointed by the MRC for this purpose.
Audit reports have been presented to the PPM audit subcommittee of the MRC. The accreditation process continues.
About the Portable People Meter
The Arbitron Portable People MeterTM system uses a passive audience measurement device – about the size of a small cell phone – to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPMTM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.
The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People MeterTM, a new technology for media and marketing research.
Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 2,100 employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.
Portable People MeterTM and PPMTM are marks of Arbitron Inc.
Media Rating Council® and the "double checkmark" logo design are registered marks of the Media Rating Council.
The PPMs are here...The PPMs are here!
PRESS RELEASE
April 27, 2007 11:10 AM Eastern Daylight Time
Arbitron Releases First ''Currency'' Radio Ratings Data from the Philadelphia Portable People Meter Service
Radio enters a new era of increased accountability to its advertisers;
African-Americans have highest time spent with radio and highest overall persons using radio ratings;
New insight: PPM says radio is a “working persons” medium;
Average audience composition confirms targetability of the radio formats
NEW YORK--(BUSINESS WIRE)--Arbitron Inc. (NYSE:ARB) today released the first “currency” radio ratings from the Philadelphia Portable People MeterTM radio ratings service, officially inaugurating the era of electronic measurement of radio audiences in the United States.
The March Portable People Meter (PPMTM) survey ratings, covering March 8 through April 4, is being delivered to subscribing radio stations, agencies and advertisers to be used in the buy/sell process for radio commercial time and as the basis for making programming decisions.
Philadelphia is the first radio market in the United States to be measured by the Arbitron Portable People Meter system, an electronic audience measurement technology that has been in U.S. market trials since 2001. Over the next three years, the Portable People Meter is scheduled to be deployed in the top 50 markets in place of the paper and pencil diary method that the company has employed to collect radio audience estimates since 1965.
Radio gains a new level of accountability
"This is an important day for the American radio industry. Radio advertisers have been united in their desire for radio to enhance its accountability by adopting electronic measurement of radio audiences,” said Steve Morris, president and chief executive officer, Arbitron Inc.
“We believe advertisers will have increased confidence in the medium, thanks to the increased accountability that electronic measurement delivers. Stations will have new audience insights to make improvements to their programming and broadcasters will be better able to garner incremental revenue from new and existing advertisers,” said Mr. Morris. “We’ve already seen in our previously published studies of Portable People Meter estimates that radio audiences during commercials are far higher than anyone suspected."
African-American radio listening highest in terms of key listening metrics
PPM data in Philadelphia continues to show that radio delivers consistently high levels of weekly and daily Cume audiences. The PPM also indicates that African-Americans spend more time listening to radio than other consumer segments of the Philadelphia market.
Monday-Sunday, 6:00am-Midnight
Philadelphia Radio Metro March 2007
Persons 6+ Adults 25-54
Persons Using Radio
(AQH rating) Weekly Time Spent Listening
(hh:mm) Weekly Cume
Rating
Daily Cume
Rating
Persons Using Radio (AQH rating)
All Persons 9.1 11:30 96.3 72.1 10.3
Black Persons 9.4 12:00 96.3 70.4 11.5
Other Persons 9.1 11:30 96.3 72.8 10.2
Hispanic Persons 8.6 11:00 95.9 69.2 7.6
How to read: the average audience for radio in any given quarter-hour during the Monday-Sunday 6:00am to Midnight daypart is 9.1 percent of all Persons, age 6 and older. Over the course of a week, 96.3 percent of all Persons, age 6 and older, listen to radio.
PPM Reveals New Sales Paradigm for Radio: The Medium That Delivers Consumers Who Work Full Time
One compelling new finding indicated by the Portable People Meter ratings (at least in Philadelphia) is the dramatic increase in the composition of the radio audience (persons 18+) who are employed Full Time compared to what was reported by the radio diary.
Average Quarter-Hour Audience Composition by Employment Status
Philadelphia Radio Metro Survey Area
Monday-Friday 6:00a.m. – 7:00p.m.
PPM AQH
(March 2007) Diary AQH
(2006)
Population
Persons 18+
Persons 18+ Employed FT 64% 60% 52%
Not Employed 23% 25% 34%
Black Persons 18+ Employed FT 69% 56% 54%
Not Employed 19% 30% 34%
Other Persons 18+ Employed FT 64% 62% 53%
Not Employed 24% 23% 31%
FT=Full Time. For clarity, the table does not include Employed Part Time.
As with the overall population, radio’s “working persons” advantage also applies for the African-American listener, but to a larger degree in the PPM ratings data. The PPM data in Philadelphia indicate that the composition of the average quarter-hour radio audience for black persons 18+ is significantly higher than what diary-based radio ratings had previously indicated.
PPM AQH Composition Confirms Targetability of the Radio Formats
“Just as we have seen in our test markets, the Philadelphia March 2007 ratings show significant growth in the total audience reach of individual radio stations. That means advertisers can now turn to radio for something that they prize: the ability to deliver reach against a specific target audience,” said Pierre Bouvard, president, Sales and Marketing, Arbitron Inc. “We also see that, even as individual station Cume audiences have increased, radio still maintains its targetability.”
Average Quarter-Hour Audience Composition
Philadelphia Radio Metro, March 2007
Monday-Sunday 6AM - Midnight
Persons 6+
Example station by format Composition Black Hispanic Other
Urban Contemporary AQH % 86.1 4.6 9.3
Spanish Tropical AQH % 5.6 86.7 7.8
Pop Contemporary Hits AQH % 12.3 6.8 80.8
Example station by format Composition Men Women
Classic Rock AQH % 68.5 32.1
All Sports AQH % 81.5 18.5
Hot Adult Contemporary AQH % 33.3 66.7
"The PPM ratings data clearly say that if you want an efficient ad schedule to reach your target audience, you need to consider stations and formats that deliver the highest percentage of AQH composition for your target audience. For example, you can’t effectively reach African-Americans without urban radio,” said Julian Davis, director, Urban Media Services, Arbitron Inc.
PPM Turnover Measure Highlights Listener Loyalty by Market Segment
A radio industry metric called “turnover” is another means of highlighting radio station listener loyalty. The PPM data indicate that listeners to African-American stations have the highest loyalty to the radio stations they listen to.
Average Weekly and Daily Turnover
Philadelphia Radio Metro Survey Area
March 2007
Monday-Sunday 6A-Mid Monday-Friday 6A-10A
Avg. Weekly Turnover Avg. Daily Turnover Avg. Weekly Turnover Avg. Daily Turnover
Person 6+ 10.5 7.9 6.1 3.9
Hispanic 6+ 11.1 8.0 7.7 4.3
Black 6+ 10.3 7.5 5.9 3.7
Other 6+ 10.6 8.0 6.0 4.0
How to read: turnover is the ratio of the total number listeners in a daypart to the average number of listeners in any given quarter-hour of that daypart. The lower the number, the more “loyal” the listener.
“As with all media research, some estimates of radio audience behavior will vary from one market to the other,” noted Mr. Davis. “That said, we believe the industry should be encouraged by the positive findings for the medium that the Portable People Meter is indicating.”
More Analyses for All Formats and Segments of the Radio Industry to Come
Arbitron’s goal is to help the industry better understand the dynamics of electronic measurement and what new insights and advantages that electronic measurement offers radio and all radio formats. Additional analyses will be released over the coming weeks and months.
Status of the Media Rating Council® Audit and Accreditation Process in Philadelphia
The Portable People Meter radio ratings in Philadelphia are not accredited by the Media Rating Council.
Arbitron has submitted the Philadelphia Portable People Meter radio ratings service for accreditation by the MRC. To date, the Philadelphia PPM radio ratings service has undergone an audit by the audit firm appointed by the MRC for this purpose.
Audit reports have been presented to the PPM audit subcommittee of the MRC. The accreditation process continues.
About the Portable People Meter
The Arbitron Portable People MeterTM system uses a passive audience measurement device – about the size of a small cell phone – to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPMTM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.
The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People MeterTM, a new technology for media and marketing research.
Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 2,100 employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.
Portable People MeterTM and PPMTM are marks of Arbitron Inc.
Media Rating Council® and the "double checkmark" logo design are registered marks of the Media Rating Council.
What exactly is a repeater of a S-WB market station, anyway.
WKRF in Tobyhanna (Poconos) on 107.9 simulcasts WKRZ 98.5 in Wilkes-Barre. Before WRNB, I could also pick up that signal pretty well in eastern Montco. WRNB is shaky when you head toward central Montco & Bucks.
Note to Sam: Have had the chance to listen more to HyLit Radio at work since they gave me a better computer. Good selection of music, some hits & some unexpected songs. A little more doo-wop wouldn't hurt - like local Lee Andrews & also some Harptones. I hadn't heard the daily cut-ins Hy adds before - just makes it sound a little more like the old days of Wibbage!
Note to Sam: Have had the chance to listen more to HyLit Radio at work since they gave me a better computer. Good selection of music, some hits & some unexpected songs. A little more doo-wop wouldn't hurt - like local Lee Andrews & also some Harptones. I hadn't heard the daily cut-ins Hy adds before - just makes it sound a little more like the old days of Wibbage!
E
eatspaste
Guest
BRNout said:
Well, yes and no. I'm not pro- nor anti-Rumba, but you can't really get a sense of how it's doing by looking at the overall 12+ numbers. You really need to break out the Hispanic 12+ numbers to see how 104.5 is doing.
What about swapping WRNB and WPHI? It would almost make sense to move WRNB to 100.3 to hit the city and the suburbs (where the Urban AC audience is) while moving The Beat to 107.9 to superserve the city itself and areas right around it (where the Hip Hop audience is)?
As for Praise 103.9, if you go to www.praise1039.com, "Y 100 WPLY-FM" appears in the title bar of my browser for a split second???
- Status