> > They'd be FOOLISH!
> >
> >
> > Here's what they should do:
> >
> > a) Move Smooth Jazz to 104.5
> >
> > b) Relaunch 106.1 as "Philly's NEW Eagle 106 - Greatest
> Hits
> > of the 60's, 70's 80's and 90's" a la Q105 Tampa (well,
> they
> > didnt add 90's).
>
> You think it's any less foolish to mess with the
> money-making success they have at 104.5 and 106.1?
>
> WJJZ is already taking a hit. Moving it down the dial might
> be just enough to push them over the edge. And getting rid
> of Money 104.5 to resurrect Eagle 106 would just be bad
> business: Why spend money to launch and promote something
> like that? Especially when it would be replacing an
> almost-pure-revenue machine? Not to mention, the Eagle 106
> idea would end up taking away some of sister-station Q102's
> higher-end demo. It's a risky lose-lose-lose situation!
>
> The idea is cute but it'd do nothing but damage to their
> cluster. Smooth Jazz and Money 104.5 are cheap-cheap-cheap
> and they bring in revenue. Clear Channel would likely flip
> Q102 before they'd mess with either of them!
>
I was thinking more along the lines of Q for the "kiddies" and "The New Eagle" for the grown ups that remember Eagle 106. I still think that Smooth Jazz will eventually go the way of EZ listening and Nostalgic MOR's. Sure, it costs Cheap Channel virtually nothing to run Sunny. But, they were supposed to come in and beat the stuffing out of locally-operated B101. Guess what? Didn't quite happen that way. And I do believe that, as many listeners that are shared by B and Sunny, 104.5 is not exactly lighting up the numbers, either. They make money due to the fact that the overhead is low. Three jocks and a jukebox (sounds like a sitcom!). <P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>