KDM 7000 said:
Or maybe they could go alternative? Not likely, but just thought I'd say it for fun..
Could be quite likely
Alternative Rock Station Ratings
Dec. 2011 or recent ratings period -
Denver: 5.1 (Owned by Clear Channel)
Philadelphia: 5.0 (Owned by Clear Channel)
Salt Lake: 4.1
Washington DC: 3.9 (Owned by Clear Channel)
Austin: 3.9
Providence: 3.5
Kansas City: 3.3
Dallas: 3.2 (Owned by Clear Channel)
Milwaukee: 3.0
The only question is, in a market with so many rock stations already (KUPD, KDKB, KSLX) would an alt. rocker on a full signal be more profitable than rhythmic oldies currently is.
Either that or 103.9 flip back to what they were doing during the time it was called "The Edge".
KYOT flipped to Rhythmic Oldies before 103.9 flipped from Classic-based Alternative to AC or whatever.
AAA is the only other music format "hole" I can think of but that would seem less likely than alt.
Obviously at some point Sports and more News on FM is probably likely given the trends nationwide.