Phoenix Market Shares

[Bill Drake]

I heard today on KPHX that Aribtron is having a difficult time finding anyone under age 30 to participate in filling out listening diaries. Arbitron's conclusion is what I also read about fifteen years prior to this: that a vast swatch of people age 12-30 have dropped out of the radio market completely.

Now this age group will continue to mature and there's no reason to think they will return to listening to the processed corporate cr*p that passes for radio today. Likewise, this generation's offspring will also be excluded from the radio listening pool.

So how much longer does that give for the LCD* programmed stations that are even now starving for listeners?

* Lowest Common Denominator

 

[davideduardo]

I heard today on KPHX that Aribtron is having a difficult time finding anyone under age 30 to participate in filling out listening diaries. Arbitron's conclusion is what I also read about fifteen years prior to this: that a vast swatch of people age 12-30 have dropped out of the radio market completely.

Talking about the survey on air can get the station delisted. If you know somebody there, call and let them know before Arbitron takes action.

Whoever said that is doubly a moron. There is no demographic that cuts at age 30... 18-24, 25-34 are the demos. So nobody said Arbitron was having trouble getting people under 30. It is harder to get people under 35, because of their lifestyle, iaccessabilty, etc. But Arbitron gets them although they have to use bigger incentives and such.

18-34's have been difficult to get since the 70's, but when Arbitron gets them, they are regular radio listeners. You do not have to listeen at all for your diary to be accepted, by the way.

Now this age group will continue to mature and there's no reason to think they will return to listening to the processed corporate cr*p that passes for radio today. Likewise, this generation's offspring will also be excluded from the radio listening pool.

You are making a false conclusion based on false data. Shame.
And shame on that station for talking on the air about surveys.

 

[Saladressing]

"too many stations for sure"

There is no such thing as Too Many Stations. Go to an under-radioed market like Minneapolis for two or three days and you'll see what I mean.

 

[KNIX Karshner]

KNIX, the Early Years. Setting the record straight.

My name is Philip Karshner and I wanted to set the record straight regarding the early years of KNIX. It was founded by my parents, John P. and Donna J. Karshner (not Mary). Their first broadcast was December 25, 1961 out of our home at 545 W. Highland in Phoenix. They later moved the station's operation to the 18th floor penthouse of Camelback Towers near Camelback and Central ave. KNIX broadcasted at 102.5 and was know as "Magnificent Music for the Mature". KNIX was originally commercial free but later had to introduce commercials to the format. My brother, John P. Karshner II was also a DJ and was the youngest in America at that time. KNIX was sold to Buck Owens in the summer of 1968. As a young child, I spent many hours at the station listing to my mother and father spin the albums, do the station breaks and commercials. My father, mother and brother have since died so if anyone has a copy of a broadcast of that time, I would really like a copy. Thanks

 

[KNIX Karshner]

KNIX was a Rock station briefly after it was sold to Buck. It was easy listening before that.

 

[landtuna]

Add to the mix XM, Sirius, I-Pods, and web listening, and a 6 share sounds pretty spectacular! The pie will only be carved in smaller sections as time goes on. Any of the old farts remember Hooper & Pulse ratings when Top 40 stations had ratings in the stratosphere?

KTKT in the late 50's reportedly had shares in excess of 50%.

 

[Kdm Project]

too many stations for sure, and many of them are not consistent, therefore they don't chart very high.

Hmmmm...

"too many stations for sure"

There is no such thing as Too Many Stations. Go to an under-radioed market like Minneapolis for two or three days and you'll see what I mean.

WELL....

There was an issue of too many stations in one of the markets, I think Denver. But I had heard the DOJ had cleared it.

GOOD GRIEF!! .. !!


Well....

I um, ... I ... I just don't know who to believe anymore!

 

[DJ_Perry]

I have no idea why this thread from 2007 keeps popping back up ever so often......a lil bored over there KDM?

 

[Kdm Project]

I have no idea why this thread from 2007 keeps popping back up ever so often......a lil bored over there KDM?

Yes.





I should be popping back up in Phoenix someday though.