Is 106.3 even still on the air? I get dead air on that freq!
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Phoenix Radio Ratings: August 2023
- Thread starter pjc1961
- Start date
106.3 is still on the air, with Spanish language music.
Speaking of Spanish language stations, what happened to KLNZ? I don't listen except when flipping around, but I've noticed some kind of static in the background. Do they even have a staff engineer? Could that be the reason for its low ratings lately?
Unless 106.3 is nulled in Mesa for some reason, then it must be the flaky radio in my car.
104.3 is a crapshoot and KCDX is a lost cause even at Florence Junction.
KOAI is mentioned in this article, pointing out their great "success:"
www.insideradio.com
What the article doesn't say is if they're making any money. Yes, we know there are a lot of boomers. That's how they got their name. Yes we know they're sitting on retirement income. But we also know they hate commercials and hate being sold anything. So they are averse to any kind of advertising.
These Broadcasters Are Mining Massive 65+ Spending Power.
For decades, radio and advertisers have focused on 25-54 and 18-49 year-olds and largely ignored consumers that fall outside these broad demographic groups. Yet as the U.S. population continues to
What the article doesn't say is if they're making any money. Yes, we know there are a lot of boomers. That's how they got their name. Yes we know they're sitting on retirement income. But we also know they hate commercials and hate being sold anything. So they are averse to any kind of advertising.
Boom Radio in Englahd also gets the same sort of press, both mainstream and industry. Its audience is impressive and engaged, all the stories report, yet none ever mention how much the advertisers on this commercial station are paying to reach a demographically undesirable audience.KOAI is mentioned in this article, pointing out their great "success:"
These Broadcasters Are Mining Massive 65+ Spending Power.
For decades, radio and advertisers have focused on 25-54 and 18-49 year-olds and largely ignored consumers that fall outside these broad demographic groups. Yet as the U.S. population continues to
What the article doesn't say is if they're making any money. Yes, we know there are a lot of boomers. That's how they got their name. Yes we know they're sitting on retirement income. But we also know they hate commercials and hate being sold anything. So they are averse to any kind of advertising.
- Status