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PHT afternoons

R

Robbien

Rumor on twitter is 1210 talking to Buzz Bissinger about doing afternoon drive. Heard him on two weeks ago with former WIP host Steve Martorano. New team in the works?
 
Interesting, so Smerconish then Bissinger back to back. Bissinger politics but probably more in line with Smerco's than Stigall or Dom G. Station keeps trending more and more to the left.
 
Interesting. I wonder what format 1210 adopts a year from now.

The speculation among people with more than 1 post on their handles is that 1210's options are extremely limited. But Scott Fybush may be right - maybe CBS is sacrificing the ratings-challenged 1210 to protect money machine KYW against an FM challenger.

might CBS have been more willing to let Limbaugh go because it knew that a move to 106.9 would keep Merlin from launching a Philadelphia all-news competitor to CBS’ own top-rated KYW?

Even a less than stellar effort by Merlin would cost CBS some billing. CBS knows this - keep an eye on what new CBS FM news outlet WNEW does vs WTOP and perhaps WBAL in the Washington/Baltimore news radio competition.
 
Does having more than one post give you more credibility? I'm new to the board. Will having a name like Buzz Bissinger help them?
 
Robbien said:
Does having more than one post give you more credibility? I'm new to the board.
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Interestingly, so is the handle that responded to you.

Will having a name like Buzz Bissinger help them?
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Maybe. Would he be a bigger asset due to his sports writing or his local presence? Coming at this from the perspective of an issues talk radio fan who doesn't follow sports closely, I had to look Harry Gerard Bissinger III up to see who he was. Does he have any radio presence, or any radio experience?
 
To the question of experience, yes, he obviously does. Doesn't take much digging to find that out. Whether one thinks it's enough for this allegedly possible gig is entirely subjective (as, for that matter, whether experience is really all that vital in the first place.)

CBS "protecting" KYW? From a company that hasn't exactly set the world on fire in its first two efforts? Sure, possible. Also possible it's a case of realizing the costs aren't worth the returns any longer, and cheaper options looking more attractive. Or even a bit of both.
 
Happy to hear these rumblings. Bissinger's staunchly opinionated in the vein of most AM talk fare (though not gratingly anti-left like most AM talk fare), is hilarious on twitter (https://twitter.com/#!/buzzbissinger), and has a fantastic name for radio.

BUZZ BISSINGER

Hoping to see him pull numbers better than Rush or Dom or Chriszzzzzz Stigall to show suits that this city wants talk, just not tired typical conservatism.
 
DToTheJ said:
Impartial observer (with a boatload of posts) making an impartial observation: Does it help if you have your own page on the WPHT website?
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True, but then again, there are other people on there who have their own page on WPHT website as well that we're not hearing about for afternoon drive. All this was reported on twitter by Miller Media Group, a group I never heard of. i don't know how credible they are.

I've heard him on the radio a few times but only with Steve Martarano so not sure if that is where they are heading. Buzz used to be on solo at night a year ago or so but said he gave it up to write another book.

incidentally, I never even knew about this board until it was mentioned re: the rush/smerco rumors.
 
imhomerjay said:
CBS "protecting" KYW? From a company that hasn't exactly set the world on fire in its first two efforts? Sure, possible. Also possible it's a case of realizing the costs aren't worth the returns any longer, and cheaper options looking more attractive.
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But what would those cheaper options be? All-local talk doesn't have a good track record here since the early 90s when WWDB popped its ratings into the Top 3 after finally adding Rush, and then trying just about everything - unsuccessfully - to lower the demos. Pre-Big Talker WPHT wasn't highly rated, and post-Rush WWDB saved money by exiting the format. As an FM, they had plenty of cheaper options, but what does 1210 have? Wall to wall Mens' Clinic and 'Growth-proof Retirement' infomercials?
 
musichead1029 said:
But what would those cheaper options be? All-local talk doesn't have a good track record here since the early 90s when WWDB popped its ratings into the Top 3 after finally adding Rush, and then trying just about everything - unsuccessfully - to lower the demos. Pre-Big Talker WPHT wasn't highly rated, and post-Rush WWDB saved money by exiting the format. As an FM, they had plenty of cheaper options, but what does 1210 have? Wall to wall Mens' Clinic and 'Growth-proof Retirement' infomercials?
Click to expand...

With a few oft-cited exceptions, all local doesn't have much of a track record (setting aside for the moment that Smirconish isn't local, no matter what the marketing says). He's got to be cheaper than Rush (just about anyone is). Heck, local doesn't have a good track record, but can be done cheaper, and perhaps within the broader context of their total business, that's good enough.

Yes, WWDB soared with Rush, but WPHT, with him (plus Hannity and Beck) faded towards the bottom anyway. Maybe it's less about the hosts than the format just gradually losing its appeal (be that a local issue or a national one).
 
imhomerjay said:
musichead1029 said:
But what would those cheaper options be? All-local talk doesn't have a good track record here since the early 90s when WWDB popped its ratings into the Top 3 after finally adding Rush, and then trying just about everything - unsuccessfully - to lower the demos. Pre-Big Talker WPHT wasn't highly rated, and post-Rush WWDB saved money by exiting the format. As an FM, they had plenty of cheaper options, but what does 1210 have? Wall to wall Mens' Clinic and 'Growth-proof Retirement' infomercials?
Click to expand...

With a few oft-cited exceptions, all local doesn't have much of a track record (setting aside for the moment that Smirconish isn't local, no matter what the marketing says). He's got to be cheaper than Rush (just about anyone is). Heck, local doesn't have a good track record, but can be done cheaper, and perhaps within the broader context of their total business, that's good enough.

Yes, WWDB soared with Rush, but WPHT, with him (plus Hannity and Beck) faded towards the bottom anyway. Maybe it's less about the hosts than the format just gradually losing its appeal (be that a local issue or a national one).
Click to expand...
Maybe, WPHT was just a bad station. Imaging does a lot for a station, and for the credibility of the hosts. When listening to the station, from time to time, over the past 10 years, I don't remember anything that jumped out at me.

Jeff in Sa-ra-so-ta!
 
badjef said:
imhomerjay said:
musichead1029 said:
But what would those cheaper options be? All-local talk doesn't have a good track record here since the early 90s when WWDB popped its ratings into the Top 3 after finally adding Rush, and then trying just about everything - unsuccessfully - to lower the demos. Pre-Big Talker WPHT wasn't highly rated, and post-Rush WWDB saved money by exiting the format. As an FM, they had plenty of cheaper options, but what does 1210 have? Wall to wall Mens' Clinic and 'Growth-proof Retirement' infomercials?
Click to expand...

With a few oft-cited exceptions, all local doesn't have much of a track record (setting aside for the moment that Smirconish isn't local, no matter what the marketing says). He's got to be cheaper than Rush (just about anyone is). Heck, local doesn't have a good track record, but can be done cheaper, and perhaps within the broader context of their total business, that's good enough.

Yes, WWDB soared with Rush, but WPHT, with him (plus Hannity and Beck) faded towards the bottom anyway. Maybe it's less about the hosts than the format just gradually losing its appeal (be that a local issue or a national one).
Click to expand...
Maybe, WPHT was just a bad station. Imaging does a lot for a station, and for the credibility of the hosts. When listening to the station, from time to time, over the past 10 years, I don't remember anything that jumped out at me.

Jeff in Sa-ra-so-ta!
Click to expand...
WPHT is increasingly irrelevent to my life. The hosts are increasingly boring. Smerconish was the station's best local host, but as a national host he just blends in with the crowd. The station's imaging is uninspired, and the news updates are pointless. The format has devolved into the Phillies and a bunch of philler.
 
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