Pirate Radio letter in the Big Dig

[ciao99]

WLYNgm, I read your letter to the editor in this week's "Big Dig" while in the barber shop. While all your points are valid, you have to admit that coporate radio owners are out of touch with listeners. There's a reason why there are so many pirates: there's a mismatch of radio formats and the reality of who lives in Boston. This is a zero sum game, and out of town owners have poorly programmed the radio dial. Need I say more than WWZN, the Zone?

Interesting to note that these pirates, most aren't going after the WILD audience. Even when WILD-FM was on the air, we had pirates. Instead, they are programmed to the Caribbean community. Just goes to show that all these high paid out of town executives doing their painstaking market research can't get it right. They look at Census data and assume the entire black population is African American. I've always pointed out to people that in Boston, much of the black community is Haitian, Jamaican, and other Caribbean. Even Radio One couldn't figure that out.

 

[JIBGUY]

One of the reasons why ethnic groups (or anyone else) doesn't buy block time on block-time stations is not so much that's its too expensive, but rather many block-time stations offer contracts that the station can cancel the program on 30, or 60 days notice for no reason at all. --or the station can move the show, if someone else comes along and wants the original show's time, and is willing to pay MORE money than the original program. - What these stations don't get is that time-renters put a lot of effort and money into their programs, which all could be lost at the whim of the station. There are a few stations which don't jostle shows around and DO guarantee the time, such as WNTN, and I think WUNR. (WJIB, when it brokered time, had that same good-for-the-renters-policy). - So its easy to see WHY there are pirates; not that I'm saying its legal.

 

[MassMusicMan]

Just goes to show that all these high paid out of town executives doing their painstaking market research can't get it right. They look at Census data and assume the entire black population is African American. I've always pointed out to people that in Boston, much of the black community is Haitian, Jamaican, and other Caribbean. Even Radio One couldn't figure that out.

This is the most intelligent point that I've ever seen on this board.

 

[SonicOverload]

Just goes to show that all these high paid out of town executives doing their painstaking market research can't get it right. They look at Census data and assume the entire black population is African American. I've always pointed out to people that in Boston, much of the black community is Haitian, Jamaican, and other Caribbean. Even Radio One couldn't figure that out.

This is the most intelligent point that I've ever seen on this board.

co-signed

 

[radiotony]

Just goes to show that all these high paid out of town executives doing their painstaking market research can't get it right. They look at Census data and assume the entire black population is African American. I've always pointed out to people that in Boston, much of the black community is Haitian, Jamaican, and other Caribbean. Even Radio One couldn't figure that out.

This is the most intelligent point that I've ever seen on this board.

co-signed

Dare I say it? Ditto!