Putting sports PBP on a music station is a way to build cume. People who never sample your station for any other reason might stick around once they hear the music. You might even get a preset button. They come looking for their school, in this case... don't underestimate that.
Also, sports is normally a better revenue producer than your average evening music shift, especially when you factor in the pre- and post-game programing. Sports can produce revenue without ratings.
And while I applaud Pitt's loyalty, Groat in particular has become really annoying. He constantly talks over Hillgrove... and the last time he was a relevant sports figure in this town was 50 years ago (which raises the question, how old is he, anyway?)
Also, sports is normally a better revenue producer than your average evening music shift, especially when you factor in the pre- and post-game programing. Sports can produce revenue without ratings.
And while I applaud Pitt's loyalty, Groat in particular has become really annoying. He constantly talks over Hillgrove... and the last time he was a relevant sports figure in this town was 50 years ago (which raises the question, how old is he, anyway?)