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Planned Cincinnati/Dayton MSA Merger

I am sure part of this is due to the amount of growth in the area between these two cities.

Arbitron looks at media usage and work patterns. There's probably people that live in Middletown and Sharonville that work
in one or the other.
You'd also be able to use stations from either city.
It is a lot like Akron and Cleveland. If you live in Brecksville, you get your choice.

I guess you locate all of the sticks in Middletown, boost the power on some and turn the others off......

Now, thats a practical solution!
 
Just to remind everyone - the merger of Cincinnati/Dayton/Northern Kentucky is really focused on metro population centers - nothing to do with radio/TV markets. That's another issue altogether. Statistically, there is a very noticeable "mass" population from Dayton, Ohio to Florence, Ky. of well over 3.2 million people. C'mon, when you drive I-75, especially between West Chester and Springboro, can you really tell which is which? It's about one huge population center as it gets. From a census purpose, it's a slam dunk - One MSA. From a business perspective, the region can now capitalize on being in the top 15 of major metropolitan hubs, which benefits both of the central cities of Cincinnati and Dayton.
 
ncincy1 said:
Just to remind everyone - the merger of Cincinnati/Dayton/Northern Kentucky is really focused on metro population centers - nothing to do with radio/TV markets. That's another issue altogether. Statistically, there is a very noticeable "mass" population from Dayton, Ohio to Florence, Ky. of well over 3.2 million people. C'mon, when you drive I-75, especially between West Chester and Springboro, can you really tell which is which? It's about one huge population center as it gets. From a census purpose, it's a slam dunk - One MSA. From a business perspective, the region can now capitalize on being in the top 15 of major metropolitan hubs, which benefits both of the central cities of Cincinnati and Dayton.
Click to expand...
Thats kind of what i was trying to say in my post. Its all one big mass of people.
Now, i've always thought that the divide between N KY and S OH (the river) is like the Biblical "Great Gulf Fixed".
Other than people that live on one side and work in the other, it seems to me that folks will drive between Dayton and Cincy before anyone will cross that bridge.
Am i correct, here?
 
Absolutely!
[/quote]
Thats kind of what i was trying to say in my post. Its all one big mass of people.
Now, i've always thought that the divide between N KY and S OH (the river) is like the Biblical "Great Gulf Fixed".
Other than people that live on one side and work in the other, it seems to me that folks will drive between Dayton and Cincy before anyone will cross that bridge.
Am i correct, here?
[/quote]
 
I'm just not buyin' it.

Having two very self-sufficient nodes at opposing ends of a MSA does not create one market.

It may appear to be one big market if you live at the statistical central neighborhood of the two, but to the other 99.99% it's still two separate markets.
 
Even if the census bureau combined Dayton and Cincinnati's SMSA's into a singular CMSA (Standard vs. Consolidated Metropolitan Statistical Area), that doesn't mean Arbitron would follow suit. Arbitron has its own standards, which include listenership patterns. You would then need buy-in of 70% of the subscribers in both markets. While, if this happened, it would push the market's ranking up a few pegs, most stations would see their rating shrink because they would not pick up that much audience in the added counties and that would then be divided into a larger universe. Dayton stations wouldn't want to compete with Cincinnati stations because most would be fairly far down a consolidated ranker. In a combined metro, WLW would still be #1. WHKO and WUBE would be tied for #2, then you'd have to go to #9 to find the next Dayton station (WHIO). Remember, too, that Dayton and Cinci are two discrete TV DMA's as well, and to change that you'd also have to get buy-in from the TV stations. It would make sense for, say, Akron and Canton to combine into a single metro... they're only about 20 miles apart, but the Canton stations prefer to be bigger fish in a smaller pond.
 
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