Platnum 96.7

[BossJock1947]

I am a big fan of this format and I hope it is a success. You should see the comments these types of songs generate on Youtube...

"Music like this could only be made in an age of belief and not of fear and cynicism"

"We have lost beauty, yearning, and wistfullness in music"

"Today's lyrics are cynical, jaded, and are full of pessimism"

These type of comments capture the appeal of this format. It's an escape to a sweeter, less cynical era.

Dittos!

 

[Jay F]

These type of comments capture the appeal of this format. It's an escape to a sweeter, less cynical era.

Watergate, the Vietnam War, the Carter years (hostages, stagflation, pessimissim), Roe v Wade, ERA amendment ... that's "a sweeter, less cynical era"?

There have been wars and economic downturns throughout human history. That wasn't unique to that era (or this one). I would still argue that the music from that era, in particular the music this station plays, has a sweetness to it that is difficult to find today. We dont have "sensitive males" anymore like David Gates and Bread. Or how about Seals and Crofts who had a gentle spiritualness to their music. Back then we had feminine singers like Olivia Newton John. Today we have rough women like Pink. "U and Ur Hand" is everything that is wrong about this era. There is SO much more anger today in pop music and the culture in general. The root cause could be many of the social changes of the 70s that you mentioned, it just took awhile for the ramifications to infect society.

I'm in my 40s and I know many people in my generation feel this way (at least judging from the hundreds of youtube comments I read) Maybe we idealize that era because we were too young to know any better. But that's the feelings many of us have. That will be part of the appeal of a radio station like this.

 

[Dndsh237]

There have been wars and economic downturns throughout human history. That wasn't unique to that era (or this one). I would still argue that the music from that era, in particular the music this station plays, has a sweetness to it that is difficult to find today. We dont have "sensitive males" anymore like David Gates and Bread. Or how about Seals and Crofts who had a gentle spiritualness to their music. Back then we had feminine singers like Olivia Newton John. Today we have rough women like Pink. "U and Ur Hand" is everything that is wrong about this era. There is SO much more anger today in pop music and the culture in general. The root cause could be many of the social changes of the 70s that you mentioned, it just took awhile for the ramifications to infect society.

I'm in my 40s and I know many people in my generation feel this way (at least judging from the hundreds of youtube comments I read) Maybe we idealize that era because we were too young to know any better. But that's the feelings many of us have. That will be part of the appeal of a radio station like this.

Amen brother, Amen...

I think the deterioration of pop music really began about 15 years ago or so. There is plenty of good music in the 80s through about the mid 90s. After that though, most of it starts going downhill.

 

[kc4rae]

Platinum 96.7

Being new to R-I, and especially new to this board, has a station garnered this much interest to have 11 pages in the thread?

 

[txchipk]

There have been wars and economic downturns throughout human history. That wasn't unique to that era (or this one). I would still argue that the music from that era, in particular the music this station plays, has a sweetness to it that is difficult to find today. We dont have "sensitive males" anymore like David Gates and Bread. Or how about Seals and Crofts who had a gentle spiritualness to their music. Back then we had feminine singers like Olivia Newton John. Today we have rough women like Pink. "U and Ur Hand" is everything that is wrong about this era. There is SO much more anger today in pop music and the culture in general. The root cause could be many of the social changes of the 70s that you mentioned, it just took awhile for the ramifications to infect society.

I'm in my 40s and I know many people in my generation feel this way (at least judging from the hundreds of youtube comments I read) Maybe we idealize that era because we were too young to know any better. But that's the feelings many of us have. That will be part of the appeal of a radio station like this.

Amen brother, Amen...

I think the deterioration of pop music really began about 15 years ago or so. There is plenty of good music in the 80s through about the mid 90s. After that though, most of it starts going downhill.

All that is sort of my point...... middle-aged folks in the '60s/'70s complained about the music of that time not being as clean, "spiritual" as the music in the WWII era. Middle-aged folks in the '80s complained top 40 then wasn't as good as the 1960s. And so on...

Most people reach middle age and tend to stop embracing contemporary music and long for what was familiar during younger times (i.e. "Old Timer's Disease"/"Good Ol' Days Syndrome"/"Romancing the Past"). The reality is there is good and bad music from every decade. It's just that the average person quits being open to trying to find new or different music after a certain age. That also happens to be true of other products...which is why advertisers don't flock to stations targeting people over 50 other than those selling medications or knee replacement services...

 

[BBontheRadio]

We dont have "sensitive males" anymore like David Gates and Bread.

Don't tell that to James Blunt, Josh Groban, John Mayer... (or their fans)...

 

[jeffdfw]

Personally, I have NEVER cared for Ron Chapman. The best thing to happen to KVIL is Ron's retirement - the worst thingis obviously Gene & Julie. Heck, Pugs & Kelly are better than Gene & Julie. :-X

Platinum just plain sucks. : What a waste of even a rimshot sig.

 

[BossJock1947]

These type of comments capture the appeal of this format. It's an escape to a sweeter, less cynical era.

Watergate, the Vietnam War, the Carter years (hostages, stagflation, pessimissim), Roe v Wade, ERA amendment ... that's "a sweeter, less cynical era"?

Jay F: Dittos (again) Excellent points!


There have been wars and economic downturns throughout human history. That wasn't unique to that era (or this one). I would still argue that the music from that era, in particular the music this station plays, has a sweetness to it that is difficult to find today. We dont have "sensitive males" anymore like David Gates and Bread. Or how about Seals and Crofts who had a gentle spiritualness to their music. Back then we had feminine singers like Olivia Newton John. Today we have rough women like Pink. "U and Ur Hand" is everything that is wrong about this era. There is SO much more anger today in pop music and the culture in general. The root cause could be many of the social changes of the 70s that you mentioned, it just took awhile for the ramifications to infect society.

I'm in my 40s and I know many people in my generation feel this way (at least judging from the hundreds of youtube comments I read) Maybe we idealize that era because we were too young to know any better. But that's the feelings many of us have. That will be part of the appeal of a radio station like this.

 

[BossJock1947]

There have been wars and economic downturns throughout human history. That wasn't unique to that era (or this one). I would still argue that the music from that era, in particular the music this station plays, has a sweetness to it that is difficult to find today. We dont have "sensitive males" anymore like David Gates and Bread. Or how about Seals and Crofts who had a gentle spiritualness to their music. Back then we had feminine singers like Olivia Newton John. Today we have rough women like Pink. "U and Ur Hand" is everything that is wrong about this era. There is SO much more anger today in pop music and the culture in general. The root cause could be many of the social changes of the 70s that you mentioned, it just took awhile for the ramifications to infect society.

I'm in my 40s and I know many people in my generation feel this way (at least judging from the hundreds of youtube comments I read) Maybe we idealize that era because we were too young to know any better. But that's the feelings many of us have. That will be part of the appeal of a radio station like this.

Amen brother, Amen...

I think the deterioration of pop music really began about 15 years ago or so. There is plenty of good music in the 80s through about the mid 90s. After that though, most of it starts going downhill.

All that is sort of my point...... middle-aged folks in the '60s/'70s complained about the music of that time not being as clean, "spiritual" as the music in the WWII era. Middle-aged folks in the '80s complained top 40 then wasn't as good as the 1960s. And so on...

Most people reach middle age and tend to stop embracing contemporary music and long for what was familiar during younger times (i.e. "Old Timer's Disease"/"Good Ol' Days Syndrome"/"Romancing the Past"). The reality is there is good and bad music from every decade. It's just that the average person quits being open to trying to find new or different music after a certain age. That also happens to be true of other products...which is why advertisers don't flock to stations targeting people over 50 other than those selling medications or knee replacement services...

Some of what you say is true but many older folks have not embraced todays music because it stinks. I've just entered my 60s and i liked the 50s mor and i liked the 50/60s pop/rock and i liked the 70s and 80s and mostly the 90s. Sure you got your occasional angry/violent song But something happened around the new millinium. 80% was about killing cops, raping and disrespecting womem and many of the women were on the ban wagon too!

I think Chapman is on to something. If this thing takes off Ron's buddy Farid Suleman will roll out this puppy nationally. The heck with Scott Shannon. Actually Scott and Ron are quite the same, Ron just has the vibe for as you call it "Sweetness" to the music.

They're still stations around that play this stuff and are very succesful. The Dove in Tampa is consistantly #1 Ron isn't doing anything unique. What's unique is a major corporation has let Ron do this without the usual overresearched crap.

 

[RadioStarOne]

Great mix of music, very easy to stay with! Should have great TSL. I've had it on over four hours so far today. Could this format be whats coming to "The New KFRC 106.9 San Francisco?

 

[BossJock1947]

Great mix of music, very easy to stay with! Should have great TSL. I've had it on over four hours so far today. Could this format be whats coming to "The New KFRC 106.9 San Francisco?

No. But it SHOULD.

 

[gbsncmtr]

Wow! I just love this station. It's been playing in my car and in the house constantly since the flip. I still make time for the WBAP morning news and Ed Wallace on Saturday mornings, but other than that . . .

I'm a 54 year old, male, white. retired school teacher with a Masters degree in music education and a fair amount of disposable income. I'm not ready yet for hip or knee replacements, but I hope they can find enough other advertisers to keep this station on the air!

 

[RadioStarOne]

How will this format do with the people meter in the mix? It just might be the worst nightmare for some other radio companies that think their all that! This music mix is awsome I've had it on for nearly nine hours and I love it.

 

[txchipk]

Wow! I just love this station. It's been playing in my car and in the house constantly since the flip. I still make time for the WBAP morning news and Ed Wallace on Saturday mornings, but other than that . . .

I'm a 54 year old, male, white. retired school teacher with a Masters degree in music education and a fair amount of disposable income. I'm not ready yet for hip or knee replacements, but I hope they can find enough other advertisers to keep this station on the air!

So far, most of the people posting they love it are above 50. It's surprising they went with a format aimed at the over 50 crowd since the big owners generally shy away from that...which is why we don't have many commercial classical stations, easy listening, or FM standards outlets across the country. It's the reason smooth jazz outlets are dropping off. Good for them for trying to go after a crowd that doesn't get many formats designed to appeal to them.

However, I just wonder how long it will last. Citadel has been laying off people left and right, changing formats, etc. to make up for disappointing profits. The previous format was aimed at younger crowd and run pretty cheaply and not making the revenue Citadel wanted. So, is a format aimed at a crowd advertisers generally haven't valued with likely more costs (i.e. more experienced jocks, etc.) going to perform better in the long-term?

It's not much different than WDUV 105.5 Tampa, which, thanks to an enormous retirement community, crushes all other stations in the 12+ ratings. But, the audience is almost all over 50...revenue-wise, it is not even in the top 10 there despite the fact in the last trends WDUV beat the #2 station in the market almost 2-1 in 12+ (again more evidence the 12+ numbers don't translate to revenue). It also is on a full-market signal. So, how competitive is KPMZ going to be on a non-full-market signal covering an area without a huge density of 50+ retirees?

 

[bucwhyl]

Wow! I just love this station. It's been playing in my car and in the house constantly since the flip. I still make time for the WBAP morning news and Ed Wallace on Saturday mornings, but other than that . . .

I'm a 54 year old, male, white. retired school teacher with a Masters degree in music education and a fair amount of disposable income. I'm not ready yet for hip or knee replacements, but I hope they can find enough other advertisers to keep this station on the air!

So far, most of the people posting they love it are above 50. It's surprising they went with a format aimed at the over 50 crowd since the big owners generally shy away from that...which is why we don't have many commercial classical stations, easy listening, or FM standards outlets across the country. It's the reason smooth jazz outlets are dropping off. Good for them for trying to go after a crowd that doesn't get many formats designed to appeal to them.

However, I just wonder how long it will last. Citadel has been laying off people left and right, changing formats, etc. to make up for disappointing profits. The previous format was aimed at younger crowd and run pretty cheaply and not making the revenue Citadel wanted. So, is a format aimed at a crowd advertisers generally haven't valued with likely more costs (i.e. more experienced jocks, etc.) going to perform better in the long-term?

It's not much different than WDUV 105.5 Tampa, which, thanks to an enormous retirement community, crushes all other stations in the 12+ ratings. But, the audience is almost all over 50...revenue-wise, it is not even in the top 10 there despite the fact in the last trends WDUV beat the #2 station in the market almost 2-1 in 12+ (again more evidence the 12+ numbers don't translate to revenue). It also is on a full-market signal. So, how competitive is KPMZ going to be on a non-full-market signal covering an area without a huge density of 50+ retirees?

Hmmmm...... Inquiring minds want to know.......

 

[Dndsh237]

So far, most of the people posting they love it are above 50.

I'm not even close to 50, and I like it.

 

[bucwhyl]

I do too and I'm not even 40 yet. I think it's the best thing going in DFW. That's coming from an urban radio listener who thinks DFW urban radio sucks now.

 

[LibertyNT]

Well I Must Say It's sounding much better now.
Not Nearly as Soft as it was. Now its playing Oldies
they way they're supposed to be played.
The Soft ones are still there, just not back to back.
8)
And I'm Certainly not 50+

 

[BossJock1947]

Wow! I just love this station. It's been playing in my car and in the house constantly since the flip. I still make time for the WBAP morning news and Ed Wallace on Saturday mornings, but other than that . . .

I'm a 54 year old, male, white. retired school teacher with a Masters degree in music education and a fair amount of disposable income. I'm not ready yet for hip or knee replacements, but I hope they can find enough other advertisers to keep this station on the air!

So far, most of the people posting they love it are above 50. It's surprising they went with a format aimed at the over 50 crowd since the big owners generally shy away from that...which is why we don't have many commercial classical stations, easy listening, or FM standards outlets across the country. It's the reason smooth jazz outlets are dropping off. Good for them for trying to go after a crowd that doesn't get many formats designed to appeal to them.

However, I just wonder how long it will last. Citadel has been laying off people left and right, changing formats, etc. to make up for disappointing profits. The previous format was aimed at younger crowd and run pretty cheaply and not making the revenue Citadel wanted. So, is a format aimed at a crowd advertisers generally haven't valued with likely more costs (i.e. more experienced jocks, etc.) going to perform better in the long-term?

It's not much different than WDUV 105.5 Tampa, which, thanks to an enormous retirement community, crushes all other stations in the 12+ ratings. But, the audience is almost all over 50...revenue-wise, it is not even in the top 10 there despite the fact in the last trends WDUV beat the #2 station in the market almost 2-1 in 12+ (again more evidence the 12+ numbers don't translate to revenue). It also is on a full-market signal. So, how competitive is KPMZ going to be on a non-full-market signal covering an area without a huge density of 50+ retirees?

Prediction: *1.2 1.7 1.9 2.1 1.8 12+ *25-54: 15th 11th 9th 13th place *55-64: #7 #5 #4 #6

*rimshot signal figured in

 

[KERCAlum]

With the possible exceptions of country and soul/R&B/hip-hop, very few formats or format varieties have lasted longer than a few years around here lately. (I ignore the example of KVIL for the time being.) And even in country, KPLX has reinvented itself a couple of times, and the Twister came and went like...well, like a twister. KZPS went from classic rock to Americana back to classic rock, KDBN went to classic rock, the Eagle has landed (again), etc., etc.

My prediction is that KPMZ will become more like the old KVIL as the weeks and months pass (it's already starting to sound a lot like the old KVIL in terms of signal processing), and it'll start to siphon market share from the new KVIL. (Probably not a lot there to siphon, but oh well...)

Wouldn't it be funny if Citadel and CBS engineered a frequency swap, giving CBS the 96.7 signal (which also reaches into Wichita Falls fairly well) and Citadel took over 103.7...and the old KVIL is resurrected! Now all they gotta do is bring back Cat Simon, Steve Eberhardt, Suzie Humphries, et.al., and it'd be a KVIL reunion to rival the one that was held a couple of months ago. Funny, but it'd never happen, because CBS wouldn't want a rimshot signal to go with their other dozen or so stations in this market. But perhaps Ron Chapman thinks his work at KVIL wasn't quite finished, and he's a pretty shrewd radio guy, so who knows?