Please Atlanta give us back our OLDIES

[RickRose]

> > I cannot for the life of me understand WHY a city this
> huge
> > cannot have an oldies station.
>
> Two words: Clear Channel.
>

They have control over every stations format choices? I did not know Salem,Infintiy, Susquehanna, ABC, Radio One,cox, Jefferson-Pilot have not launched an oldies station because Clear Channel told them not to. Infinity has killed bigger oldies FMs than Clear Channel has because the billing potential continues to drop.

 

[radionut987]

Re: Here is how to get Oldies

> I know this isn't what you want to hear but both XM and
> Sirius offer Oldies.
> Trust me, it is worth a few dollars a month.
>

There's also Live 365. There are plenty of oldies stations there, even some with "Old Time Radio". And you don't even have to spend a dime, unless you sign up for the V.I.P. package.

http://www.live365.com

 

[cranium]

> > > I cannot for the life of me understand WHY a city this
> > huge
> > > cannot have an oldies station.
> >
> > Two words: Clear Channel.
> >
>
> They have control over every stations format choices? I did
> not know Salem,Infintiy, Susquehanna, ABC, Radio One,cox,
> Jefferson-Pilot have not launched an oldies station because
> Clear Channel told them not to. Infinity has killed bigger
> oldies FMs than Clear Channel has because the billing
> potential continues to drop.
>

I disagree here about the "billing potential" dropping. If oldies is done right, packaged and sold well, you can make plenty of money.

I realize agencies don't want to buy 35-64...but guess what demo has ALL THE MONEY?!? There's IS a way to tap into that. Waiting to take the next order from an agency, of course, won't get a station there. Some actual selling, will.

I wonder how the billing is on WCBS in New York, YIKES!

 

[radionut987]

Re: Here is how to get Oldies

> Because it doesn't work anywhere. Can you say "80s" formats?
> It's an over-researched "radio-in-a-box" format that by
> trying to appeal to everyone, appeals to no one. 10% of a
> total audience is great cume. Jack formats are getting less
> than 4% in some markets.

It seems like "Jack" might go the way of "Jammin' Oldies".

> Soon...and who knows when; could be five years, could be
> more...FM radio is simply going to adapt like AM had to in
> the late 80s. Satellite offers choice, it offers instant
> gratification and music to whet any appetite. There's simply
> no way for FM music formats to stay competitively profitable
> against cable, internet, iPod, and satellite radio.

Agreed. With more choices in media now than ever before, FM radio may have no choice but to adjust. Like it or not, we might see more news/talk and sports stations on the FM dial in the years to come.


> The big broadcast companies will have to simply become
> format networks, carrying syndicated (probably regionally)
> programming throughout several markets...which means lots of
> board-ops, each monitoring multiple stations and the
> commercial logs...and a lot less jocks.
>

That alone will shrink the already thin market for air personalities even further.
<P ID="edit"><FONT class="small">Edited by radionut987 on 09/23/05 05:51 AM.</FONT></P>

 

[romer979fm]

If oldies is done right, packaged and sold well, you can make
> plenty of money.

wanta give a hint? what's your plan that no one else knows?
<P ID="signature">______________
you're not a lawyer, are you?</P>

 

[cranium]

> If oldies is done right, packaged and sold well, you can
> make
> > plenty of money.
>
> wanta give a hint? what's your plan that no one else
> knows?
>

I appreciate sarcasm. Look around, there are still many successful stations in Oldies billing big dollars. WCBS took a gamble, it won't pay off in 2005...and unlikely it will in 2006. KOOL in Phoenix is the top billing station in their market.

60/70's focus, great airstaff, smart programming, and a sales staff focused on direct business.