Both these stations identify as "hot ac" and the sound of the hot ac format has been evolving to where it is similar to "CHR". They always place outside top 10 rating status, probably more like the top 15. They have both been making some tweaks to their playlists and of course PLJ has revised the morning show. I would think one of these stations should be trying to pull listeners from "ac" LITE FM rather then lean towards a more CHR sound.
Based on their current presentations and music selections which station will improve their ratings? Your thoughts...
What format, music adjustment might improve their less then spectacular rating situation? Your thoughts...
Based on their current presentations and music selections which station will improve their ratings? Your thoughts...
What format, music adjustment might improve their less then spectacular rating situation? Your thoughts...