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Portland num-bahs

adbuyer1 said:
Jeff:

Congrats to you and your collegues on a decent book at the Q. It looks like you and the Q are going to be carrying a little bit of the weight over there at One City Center. Remember - he ain't heavy, he's just Herb
Click to expand...

Why the poke at Herb? You've never had a tough book before? I'll admit the 'BLM crew took a hit, but I'd rather listen to quality radio than the same 200 songs over and over again. Personalities that know and live the music instead of a bunch of hacks who only ever talk about music marathons, their own names and News 8.

Quality will always trump quantity with this listener. You haven't heard the last of 'BLM.

As the band Triumph once said, "Fight the good fight" Herb! (try requesting THAT on "the other station")
 
Erie_Lackawanna said:
too funny... so many people think that so many other people out here are "chuck." who's next to be called (or be accused) of being "chuck." (by my count, i've noted five, now)

that aside - "the demo" is a phrase traditionally reserved for 25-54, especially when referring to a broad spectrum of stations in one breath (or post, if you will)

yes - you found the ones that suited you and your needs. congrats. they are numbers of which to be proud.

and since you insist on splitting heritage hairs -

the station that was once at 107.5 (at a lower power, if i'm not mistaken) turned in book after book after book after book of kic-kass rock&roll double-digit performances. that's history and heritage. no argument that the results of what the current possessors of the old 107 1/2 call letters would like to see have been anywhere as close as they would like. (no - i won't diagram that sentence. i hurt myself typing it)


and yes, core - er, maxi - you can buy the first since you're management.
Click to expand...

Well..."erie" believe it or not I am not really one that enjoys the back and forth personal "bickering" that does tend to dominate this site but I have to point out yet another mistake. First off...and I know a lot of people seem to play the "who is it really" game on here in a failed attempt to figure out the true personality behind the username and I admit I have been guilty of that mind set from time to time but who on here hasn't? Although I and pretty much everyone else on here knows who Erie_Lackawanna is "I" am not nor have I ever been anyone named Core or anything close to it. The first beverage will be bought by me because I am a true fan of the business and it's competitors...not because I am management. I didn't, by any stretch of the imagination, do anything that a sales associate wouldn't do before leaving their cubicle confines and hitting the street to utilize said numbers to sell air time...I looked at the ones that prove who the best to market my station with would be before spending my ad budget. Anyone can pull 12+ numbers and say "Hey!!! We're number one!!!" but when it comes right down to it...how many 12 year olds are buying cars? motorsports toys? furniture? real estate? beer? insurance? The biggest problem with looking at that all mighty 12+ number is that there is a really big gap between the starting point and the place where the money is spent. So...thinking with the mind set of going for the dollars...I am looking at the stations doing the best in the age range where the most money is being spent in the area that my product is being sold. If I owned a furniture store...18-54, if I owned a car dealership...18-54, if I owned a motorcycle/atv/boat/sports store...18-54 and if I owned either a bar/restaurant/distributor/amusement facility/retail outlet/cellular service...18-54. This is the bottom line Erie...not some sort of perverted distortion of the numbers but the true benchmark that this business looks at when driving sales and generating dollars. Each demo has it's customer I just focused on the one that "rock" enjoys the most...feel free to look into other ones but please don't toss insults by using the 12+ crutch. The jocks in this market go on the air every day...trying to be creative...trying to sell the brand of the station...attempting to be as connected to the listener as they can each and every day. I mean no disrespect to any jock male or female that does this for the love of the job every day and not just to hear themselves speak. That being said I cannot respect anyone that tries to dupe their loyal listeners every day into thinking that they are the number one station in the land just because the 12+ number is higher than the other guy's...if anyone reading this is currently working in the business...especially in this market then I am sure that you must be at least smart enough to know who I am talking about. We need to get back to what got us interested in doing this job in the first place...the love of it...the feeling that you get when you know you have connected with that one person that you hoped was listening...and the fact that the group of like minded people enjoy you enough to come back every day. That is what the numbers tell us Erie...they are out there and they are listening...they not only like what they are hearing but so do the advertisers and that is what keeps the radio world going round...

Thanks Again...remember, the first one is on me.
 
Media Buyer-

It looks like your Wolf nightmare is continuing. It seems that the Wolf can legitimatley claim to be Maine's Most Listened to Country Radio station. I don't believe the Wolf was actually, or "technically" Portland's or Maine's before based on definition of total audience but now it is the case.

I guess this also means WPOR will have to stop saying they are Maine's Most Listened to Country Radio Station.

When do you think the newspaper ad will run...next Tues or Wed?
 
Hey Ad...

R u talking cume? or 25-54 AQH? I have yet to delve into the book. If Wolf did it - hats off. (And Mia Culpa!) That won't stop me from thinking that WPOR sounds better.

Kind of interesting though to have what is shaping up to be a good old fashioned radio battle.

And it may be time to rethink where to place some of those back to school buys.

Cheers!
 
I love the term most listened to radio station! :p

But perhaps someone who is currently working for a Maine radio station can answer me a question???

Are listeners really loyal because they LIKE to listen to a particular station or a specific format? Or is it because the station is THE LEAST ANNOYING compared to the competition? ::)

argytunes
 
MB

In this case, it appears The Wolf can claim both in the Portland TSA and hence the state - top 12+ cume and AQH Rating and top A25-54 Cume and AQH Rating for the country format.

And I also think a good a fashion, and also very public radio battle, is very healthy. It brings the medium to the forefront showing that it's vibrant and alive and it is clearly what that industry needs right now.
 
It brings the medium to the forefront showing that it's vibrant and alive and it is clearly what that industry needs right now.
Yup - I gotta agree.
 
argytunes said:
Are listeners really loyal because they LIKE to listen to a particular station or a specific format? Or is it because the station is THE LEAST ANNOYING compared to the competition? ::)

argytunes
Click to expand...


define "least annoying"...i've found it's more the listeners like the station/music. The listeners I've encountered have tended to say they like that one station may play a more upbeat AC mix than the sleepier-Delilah-esque softer AC
 
My definition of "least annoying"---

1. On-Air Personalities that talk TO A LISTENER and not AT A LISTENER.
2. Limited commercial clutter (30 or 60 second spots as opposed to double the number of 10s and 15s)
3. Tease the artists coming up without the hype!
4. If you're gonna discuss a talk show subject...do it NOW! Don't make us hang around for 20 minutes or longer.
5. If your contest doesn't match all the hype for it....give the prize away during a remote instead of during a sweeps period.

Should I go on?? ???

argytunes
 
I'm genuinely curious (although, again I note, this should be the topic of a different thread)....

1. On-Air Personalities that talk TO A LISTENER and not AT A LISTENER.
Can I get a specific example of this? Yes, there are a relative few jocks (often beginners, as we all once were) who do this...but for the most part, Portland has some good sounding talent.
2. Limited commercial clutter...
Cool. If you want to pay my salary, bring it on! Seriously, I agree with you, but I don't think less clutter isn't happening because of "the powers that be." It's a slow thing, convincing advertisers to get away from short 30s and move into long block sponsorships. It's happening slowly on most of the stations in the market, but it's going to take awhile. Besides, I think commercials are not the real problem. It's the programming between the commercials that needs help sometimes. Deeper rotations, more live jocks/requests. Folks will slog through commercials (cable tv is still really popular) as long as they deem the content worthwhile.
3. Tease artists without the hype!
I don't even know what this means. I'd love an example.
4. If you're gonna discuss a talk show subject do it now!
With all due respect, this is a stupid request. What are the purposes of promos? How is this different? I see it as a service--if my talk show previews things I'm not interesting in hearing about...I turn the radio off. Likewise, if I hear something interesting, I keep it on. Sorry, but I respectfully believe you're wrong.
5. If your contest...
Also silly. If it's hyped, it means something to someone. I suppose it depends on your definition of hype--but I think a certain listener demo enjoys it and feels more excited about the content because of the hype. Side note: Use hype one more time in that sentence than I just did, win a prize!

Slow season at work, but when things pick up, promise you'll hear less of me ('cept on the radio),
rt!
 
Sorry to clutter the board, but the powers that be of this board refuse to let you edit a post for more than 10 minutes, apparently. Anyways, here's my correct, more visually pleasing post. If the moderator would kindly delete my last post, I'd be happy.

I'm genuinely curious (although, again I note, this should be the topic of a different thread)....

1. On-Air Personalities that talk TO A LISTENER and not AT A LISTENER.
Can I get a specific example of this? Yes, there are a relative few jocks (often beginners, as we all once were) who do this...but for the most part, Portland has some good sounding talent.

2. Limited commercial clutter...
Cool. If you want to pay my salary, bring it on! Seriously, I agree with you, but I don't think less clutter isn't happening because of "the powers that be." It's a slow thing, convincing advertisers to get away from short 30s and move into long block sponsorships. It's happening slowly on most of the stations in the market, but it's going to take awhile. Besides, I think commercials are not the real problem. It's the programming between the commercials that needs help sometimes. Deeper rotations, more live jocks/requests. Folks will slog through commercials (cable tv is still really popular) as long as they deem the content worthwhile.

3. Tease artists without the hype!
I don't even know what this means. I'd love an example.

4. If you're gonna discuss a talk show subject do it now!
With all due respect, this is a stupid request. What are the purposes of promos? How is this different? I see it as a service--if the talk show I'm listening to previews things I'm not interested in hearing about...I turn the radio off. Likewise, if I hear something interesting, I keep it on. Imagine if the local news outro'd like this:

"Coming up next, some more news." [go to commericial]

You'd stop watching. Who cares what's next? A small margin of people who really, really like the news...but everyone else would say..."eh, I like the Simpsons more" and would change the channel.

Sorry, but I respectfully believe you're wrong in this case. Now, I agree that by spending more than 30 seconds talking about what's next on a show is silly. In and out, don't waste time. But by my watch, the number news/talk station in the market never has a tease longer than 20 seconds.

5. If your contest...
Also silly. If it's hyped, it means something to someone. I suppose it depends on your definition of hype--but I think a certain listener demo enjoys it and feels more excited about the content because of the hype. Side note: Use hype one more time in that sentence than I just did, win a prize!

Slow season at work, but when things pick up, promise you'll hear less of me ('cept on the radio),
rt!
 
radiothis! said:
5. If your contest...
Also silly. If it's hyped, it means something to someone. I suppose it depends on your definition of hype--but I think a certain listener demo enjoys it and feels more excited about the content because of the hype. Side note: Use hype one more time in that sentence than I just did, win a prize!


rt!
Click to expand...

well, there's hype for hype's sake, and sometimes folks put the "ole" in hyperbole while trying to sound hyped about not just the upcoming contest, but the less-than-hype-able prize.

does that count?
 
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