It looks like Power is leveling out this book, and honestly, I think that's fine - the Rhythmic-leaning pop listeners aren't going anywhere, and the station's most likely making a lot more money than they would have if they had kept Project around
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Power 96.1: Is the end near?
- Thread starter Radio_Alex_1990
- Start date
Bring back 96Rock
Everything tried since on 96.1 has just been crap.
CC has not cared about product for years. Cumulus does and the loyal listenership of Q100 and Rock 100.5 shows that. 96.1 steadily went to Hell since CC purchased Nobel Broadcasting Group.
Everything tried since on 96.1 has just been crap.
CC has not cared about product for years. Cumulus does and the loyal listenership of Q100 and Rock 100.5 shows that. 96.1 steadily went to Hell since CC purchased Nobel Broadcasting Group.
Didn't AM/FM own them before they got bought out by CC?
Jacor had it before CC bought it. I don't remember who owned it prior to Jacor. All I do know is it was a truly awesome station.
Bringing 96 Rock back into this very changed landscape probably wouldn't make sense from a billing point of view. It would be similar format to what Project was. I miss 96 Rock, but I don't think it could ever return to what it once was. Times and the landscape have changed greatly.
Bringing 96 Rock back into this very changed landscape probably wouldn't make sense from a billing point of view. It would be similar format to what Project was. I miss 96 Rock, but I don't think it could ever return to what it once was. Times and the landscape have changed greatly.
IMHO:
Musically 97.1 is sort of close to what 96 Rock should have evolved into. I personally liked the 96's "non Regular Guys style / presentation". I realize the regular Guys was is about the money which is essential for any radio station to operate. I personally feel a live human could to the "sixty minutes of commercial free music" on 97.1 The River better than over used liners but no commercials no revenue so the likely hood of more live hours are slim. 96 Rock had it stayed like it was before the project would have by now had an older audience which is out of favor by the buyers in this market.
Musically 97.1 is sort of close to what 96 Rock should have evolved into. I personally liked the 96's "non Regular Guys style / presentation". I realize the regular Guys was is about the money which is essential for any radio station to operate. I personally feel a live human could to the "sixty minutes of commercial free music" on 97.1 The River better than over used liners but no commercials no revenue so the likely hood of more live hours are slim. 96 Rock had it stayed like it was before the project would have by now had an older audience which is out of favor by the buyers in this market.
Why talk about the past when we can look on to the future folks. That's why I started this thread in the first place. I'm sorry that 96rock didn't "make it".... Nothing's such as it returning to its former state won't be a possibility so it's best to move forward. Sorry but not really sorry.
I really hope Power 96.1 will find its niche. They're club sessions on Saturday nights are good. There music selection is not. Kudos to Q100 for taking advantage of that! But yet again, Q100 is a true Atlanta top-40 station. That's why Atlantans will respond positively (more).
Someone tell CC to bring an Adult Hits on 105.3 or 105.7 and bring the highly positive Radio to either 105.3 or 96.1. Just imagine how high the ratings could be of Radio would find itself on a different frequency. But maybe I am getting a little over myself.
I really hope Power 96.1 will find its niche. They're club sessions on Saturday nights are good. There music selection is not. Kudos to Q100 for taking advantage of that! But yet again, Q100 is a true Atlanta top-40 station. That's why Atlantans will respond positively (more).
Someone tell CC to bring an Adult Hits on 105.3 or 105.7 and bring the highly positive Radio to either 105.3 or 96.1. Just imagine how high the ratings could be of Radio would find itself on a different frequency. But maybe I am getting a little over myself.
I would love for someone to put variety/adult hits on in ATL. Not sure why folks don't like using that format in larger markets.
Journey did ok for a translator--one of the best sets of ratings so far on the translator format merry-go-round--but it wasn't true adult/variety hits. How is Chuck FM doing?
Resurrecting 96 Rock would work about as well as resurrecting 99X has been at this point. You can't step in the same, ahem, river twice. Would the station be classic rock or current rock? Just like 99X never could get the classic alt vs. new alt mix right to make everyone happy--while Radio 105.7 doesn't have the burden of that legacy.
If you want 96 Rock as it once was on a good day, there's River. If you want 96 Rock as it could have or should have been if CC had some brains, there's Rock100.5. CC's failure with Project was going too far too soon with the new format. IMNSHO I still believe that evolving 96 Rock to include more newer/active rock would have kept a decent number of old listeners while freshening the station and adding new listeners. But it's too late to go back now.
Journey did ok for a translator--one of the best sets of ratings so far on the translator format merry-go-round--but it wasn't true adult/variety hits. How is Chuck FM doing?
Resurrecting 96 Rock would work about as well as resurrecting 99X has been at this point. You can't step in the same, ahem, river twice. Would the station be classic rock or current rock? Just like 99X never could get the classic alt vs. new alt mix right to make everyone happy--while Radio 105.7 doesn't have the burden of that legacy.
If you want 96 Rock as it once was on a good day, there's River. If you want 96 Rock as it could have or should have been if CC had some brains, there's Rock100.5. CC's failure with Project was going too far too soon with the new format. IMNSHO I still believe that evolving 96 Rock to include more newer/active rock would have kept a decent number of old listeners while freshening the station and adding new listeners. But it's too late to go back now.
Alex_0490 said:
I don't think Adult Hits would bill more than Power does, and I'm assuming that Spanish programming on 105.3 attracts certain advertisers that wouldn't go anywhere else, so I can't see CC flipping either one
I really hope they're considering moving Radio to a full-signaled frequency, though - I think it's more than proven its potential, especially because it's now even with Star 94, whose signal covers nearly twice the geographic area Radio does, and which has been around for decades now
Where do all of the Hispanics primarily live in the Greater Atlanta? And with that information, what frequency (either 96.1, 105.3 and/or 105.7) will better be the better frequency? CC should be better do some researching if they actually have thought about this scenario. For example, 96.1 covers more of the Hip and cool kids of midtown and Buckhead, then either Power or Radio would do best on that frequency considering it would appeal to a bigger listener audience rather than the Spanish/Hispanic market. Note: I do not live in Atlanta but when I visit, it is the Dunwoody-Perimeter area, 105.7 does not come in AS clear as 96.1 does. I can't say about 105.3 because I am not Hispanic and don't seek to that station in the first place. Anyways, do you see where I am going at? However, with the recent ratings, 105.3 obviously doesn't bode well due to a lack of a Hispanic listener appeal or some other form of reason that I cannot give enough information to move forward with. Plus, I don't know where again the listener range of either station frequency best attracts to. All in all, CC must do research and continue to build on with Radio 105.7 so it can bill better and attract a more listeners. To end it off, lets not waste a good signal on a station where a station is not exceeding to its expectations (96.1 and 105.3). But timing is everything, right?! Labor Day weekend is fastly approaching and changes could be well underway.
We'll just have to wait and see.
We'll just have to wait and see.
IMHO Alex is on to something that I have said for a long time, CC / Atlanta or someone in TX and Radio One has not driven around the neighborhoods or can't read the census data. What rally needs to happen is Radio One and CC swap 105.3 and 107.5. 105.3 is a good candidate to be some flavor or Urban station. 107.5 covers the traditional Hispanic areas of the market. If such a trade is not possible, then 105.7 would put a better signal over the Hispanic part of the market. 105.3 does cover most of the inter part (285) of the market with 60 DM:
http://transition.fcc.gov/fcc-bin/c...req=105.3&contour=60&city=BOWDON&state=GA.kml
I don't think CC will give up on CHR on 96.1 because IMHO CHR listeners have no loyalty. When I was a preteen and teen, if a song / commercial came on I didn't like I switch stations in less than 10 seconds. Will 96.1 be a success using cookie cutter programming, most likely not, but if CC gets a locally orientated PD, and allows that PD to program to Atlanta not nationally Q 100 could find itself in a real "CHR war".
http://transition.fcc.gov/fcc-bin/c...req=105.3&contour=60&city=BOWDON&state=GA.kml
I don't think CC will give up on CHR on 96.1 because IMHO CHR listeners have no loyalty. When I was a preteen and teen, if a song / commercial came on I didn't like I switch stations in less than 10 seconds. Will 96.1 be a success using cookie cutter programming, most likely not, but if CC gets a locally orientated PD, and allows that PD to program to Atlanta not nationally Q 100 could find itself in a real "CHR war".
Was SJR San Juan Racing, supposedly a "racetrack" company?
secondchoice said:
First thing, how funny that you mentioned that 105.3 covers the "weakest area" of the Hispanic population in the Greater Atlanta area. That's halerious. You would think that Clear Channel would have the minds to understand, uh, what's the word: demographics... Someone educate these folks.
Second point I'd like to make. If Power 96.1 really wants to find themselves into a true CHR war then cut the crap. Take this thing seriously, Clear Channel. I have never listened to a station in a big-sized market where they do not locally-program CHR in the most sensible way. You just have to be scratching your heads at this. Elvis Duran is not Atlanta. I would rather have a morning girl/guy do mornings then a full-powered morning show that has no affilation to the Atlanta area. The only thing that makes sense to me is having Ryan Seacrest considering he is from Atlanta and know's the area. Sure, he's Hollywood but he is FROM Atlanta. I unlike all of you don't have a big problem with it. I mean, he did introduce the station when it first went on air. Sure, he's on NY, Miami, LA, etc; he can be in Atlanta. That really does not nor it will hurt the station's identity. I think Atlantans know he is originates from Atlanta so why all the complaining?!
Let the PD know! He needs to understand this simple concept.
Cheers!
Taft, Great American, and Citicasters were essentially the same company, through a series of spinoffs and bankruptcies, and resulting name changes. http://en.wikipedia.org/wiki/Taft_Broadcastingtrusty said:
Taft and then Great American also owned Hanna-Barbera before selling HB to Turner; the older HB logos mentioned Taft, while the newer ones mentioned Great American.
I have one of the old 96 Rock "Home Cookin'" albums with a Gulf Broadcasting copyright notice.
Kenco sounds like a business name for Officer Don.
secondchoice said:
Yes, it was, and they also owned WUST-AM and WJMD-FM in Washington, DC.
I posted here and wrote in my blog several times that 105.3 and 105.7 should trade frequencies. And it made perfect sense with Wild having such a large African-American and Caucasian audience. Wild's audience was also 33% Hispanic, and former CC/Atlanta management responded to my suggestion that by being on 105.7, Wild was the #2 Hispanic station in the market. The problem was, with most of Wild's listeners not being Hispanic, no advertisers were buying Wild to reach Hispanics.
While El Patron's ratings would zoom up if it were on 105.7 and probably take La Raza 102.3 out of business, it's a little more complicated now that 105.7 is alternative. A lot of the alternative audience lives in 105.7's good signal area. So trading frequencies now might not be as good an idea as it was.
Also, changing frequencies this early in wouldn't be good for the new station as it continues to gain momentum. People are still just finding out about it. Many of these people are just turning their radio on for the first time since September of last year.. or earlier.
NightFlyer said:
OK but how long did the listeners get used to Q100 moving from 100.5 to 99.7?
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