Noticed that all of the stunt formats are adultish formats--classic country, AC, hot AC, urban AC, oldies, classic hits, jazz, smooth jazz, old skool R&B, classic rock. No AOR, no alt, no hip-hop, no rap. So, I'm guessing some kind of adult format.
If that indicates anything...
Noted the use of old 99X, Power 99, and Quixie (!) imaging.
Monikers being bandied about--Storm and Legend.
Of those formats:
Classic country--doubtful, considering the current saturation of country in general in ATL and CC's recent dumping of the format, plus 97.9 is an intown signal.
AC or hot AC--could this be it--a flanker to Q100 and going after B98.5?
Urban AC--Kiss has that all locked up.
Oldies--Soon-to-be-sister AGH has that covered.
Classic hits--again, maybe as a competitor to B98.5, not as AOR-focused as River. Could ATL be getting a Jack station?
Jazz--no.
Smooth jazz--hell no.
Old skool R&B--Could Cumulus make a run at Radio One?
Classic rock--Rock100.5 has that covered.
My guess is AC (maybe hot AC, but not as hot as Star), classic pop hits more like Jack than River and aimed at B98.5 and filling the gap between AGH and Q100, or maybe old skool R&B.