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Power back at 96.1fm (HD2)
- Thread starter RadioRonnie285
- Start date
Corporate HQ was moved to Manhattan the second Bob Pittman took over in 2014. The majority of the top programming leaders are there as well. Other SVPs and EVPs are spread across the country in places such as Miami, Nashville, Burbank, Boston, etc..
Thanks I wonder who made the 96.1 decision in Atlanta? They made 105.3 basically worthless.
IMO they should've kept the Beat on 105.3 or 105.7 and made Adults Hits/AC on 96.1.
There is supposed to quite a bit of national agency buys for Hispanic and 105.7 is "cheap" to run.
If you look at the 104.1 signal and 105.3's signal, there was no reason to move the lame morning show on 105.3 to 96.1. It still is not performing. Atlanta is a very competitive market for Urban programming. If you want can't beat or be competitive to V103* in a money demographic your only chance to sell advertising to the Urban media buyers is to be a low cost per thousand commercial bottem feeder.
*IMHO It can be done but I doubt a normal company wants to wait a half a decade to do it.
They are now calling themselves - “The New” Power 105.3.
Except that's not what matters. The purpose is to make the most money as a cluster overall. If the equation of Hip Hop on 96.1 and CHR on 105.3 makes more money than vice versa, the change has been worthwhile. Even if both are down, but the move somehow helped 94.9 The Bull rise in demo then it was worth it too.
Also they’ve started playing more recurrents and throwback hits.
I wonder if they will break the record of "The New 97.1 The River" in longevity...
They can call themselves a different name from all I care. This won't change anything. If they get on a stronger signal and advertise then they won't see any noticeable changes. iHeart management in Atlanta is a joke.
Fact.
IMO, here are the two biggest iHeart/Atlanta gaffes.
1) The ending of 96 Rock
2) moving WGST off 105.7
Everything else is like detonating a hundred nuclear bombs in the same exact place. What's the point?
There is a reason they call that building "The Building of Career Death" .
I would also like to enter flipping Peach / Lite 94.9 to county right before Christmas as #3.
Kim Peterson on WGST used to refer to it as the building of death.
Anything close to the old Peachtree 25th. building fire (June 30th 1989 real address 1718-1720 Peachtree Street) could be cursed.
Power 105.3 also has dropped Jubal in favor of music-intensive mornings (with no jock as of now). And the evening personality, Mi Keith, was replaced by iHeart's syndicated "The VBros." Otis in afternoon drive is the only live, local jock.
A format flip, however, is not in the works.
A format flip, however, is not in the works.
iHeart should have been smart and physically moved Jubal to the Eastern time zone. Bits and segments from yesterday can be lacking especially when going up against The Burt Show. Starting a show at 3am on the west coast would really be hard to adjust to.
One would think iHeart would have a "national" morning show for CHR like Bones in Nashville for country that they could plug into Atlanta. Don't pretend to be local.
One would think iHeart would have a "national" morning show for CHR like Bones in Nashville for country that they could plug into Atlanta. Don't pretend to be local.
"Elvis Duran and the Morning Show" is an iHeart morning show with a very long track record of success. I believe that the show was on Power before (when it was 96.1).