Power Talk 97.1?????

[zp0iler-ofall]

Word around the CC building is that they are going to launch a new hot talk format in early '07 and are going to use KEGL as it's first station. They are trying to work out a deal with Stern like CBS did with Opie and Anthony. then they want to get a local midday show and sign Russ Martin to do afternoon drive. They think they can create a station like Live 105.3 before CBS screwed everything up with David Lee Roth. Although CC already has a few hot talk stations using the name, "Real Radio". The new format would offer hosts that can deliver a wider range of demographics. CC really wants to get a station going that can be consistently top 5 with men and adults in the 25-54 demo and management thinks this will be the quickest and best way and they can clearly learn from the mistakes that CBS has made with the format.

 

[grantchester]

Howard Stern on a Clear Channel station? That bridge wasn't burned, it was nuked.
Still, talk on FM might be a good strategy, if they can catch the buzz of Zone and the attitude of Free FM. Doubt they'd get Russ to cross the street, but it might give the boy some extra leverage with his current handlers. Star-power is the only thing that could make a format like that work. Maybe some former Dallas Cowboy, an ex-politician, a TV weatherman, or some comedian-type. Perhaps Kinky Friedman will become available after November.

 

[rbrucecarter5]

Gee- you mean Spanish didn't have good ratings on 97.1? Big surprise. How did ratings after the flip to Spanish compare with ratings when it was rock?

 

[Slambang]

I have a feeling they'll use whoopi as their morning drive person....Russ wont leave 105.3 due to all the past ugliness he had over at the former Eagle.

 

[TheLaffer]

That's why so many people are unemployed in radio or get out. It's so easy to piss off someone with a bunch of neurotics running radio these days.

If CC didn't hire someone because they had a beef with them at one time there would be nobody to hire just the usual lameass talent that work EL-CHEAP-O . Same goes for CUME-LESS and CBS.

 

[radio_insider]

More insider info on Martin indicates that in light of CBS allowing his latest producer to leave the show, Russ isn't happy with mgmt and is considering offers when his contract is up in early '08. And as far as bridges go, money has a magical way of making them reappear.

 

[Mediafrog+]

Gee- you mean Spanish didn't have good ratings on 97.1? Big surprise. How did ratings after the flip to Spanish compare with ratings when it was rock?

The ratings for the Eagle were at best mediocre in its final days, and no better with the short lived Sunny format. The numbers skyrocketed when Preciosa hit the air, but KLNO's flip to Recuerdo did big damage to 97.1.

If the PowerTalk format is just a ruse, and CC wants to continue its Hispanic initiative, could 97.1 be flipped to a clone of Houston's Mega 101?

 

[klifhanger]

Gee another talk station! Yes DFW certainly needs that along with another spanish and country station. Such innovation!

 

[purpledevil]

I've got to question the initial poster's statement. Flipping La Sunny Eagle to a Hot Talk format would mean that Clear Channel is turning an about face on their reasoning behind flipping the station to Spanish in the first place. This is not a likely scenario at all considering that this type of move eliminates Clear Channel's ability to target the Hispanic demographic in one of their largest markets. However, if La Preciosa is being considered for yet another flip in the not so distant future, I am in total agreement with rbrucecarter5's assessment that it would most likely become a KLOL clone. Mega 97.1 anyone?

 

[zp0iler-ofall]

Ratings have plummeted over the past books. Initially it looked like a viable format but even with decent ratings they dont convert into the same dollars as English speaking stations. Question the posting as you wish. But, how about putting some pesos where your boca is, hombre?

 

[purpledevil]

zp0iler, you may be right. I'll keep my pesos in my pocket where they belong. What I'm saying is that I'd be very surpised to see KEGL revert back to an English format. Wasn't the whole point of Clear Channel's Hispanic initiative originally to have a Spanish or Spanish/English format in their top 50 markets? By flipping KEGL back to English, wouldn't that be admitting failure in their decision making? I agree with you that La Preciosa has taken a serious tumble in their 12+ ratings after a great initial showing, what I don't see is Clear Channel giving up that easily on obtaining advertising dollars from a demo that they have barely scratched the surface with. We'll just have to wait until the new year to see.

 

[OldGringo]

zp0iler, you may be right. I'll keep my pesos in my pocket where they belong. What I'm saying is that I'd be very surpised to see KEGL revert back to an English format. Wasn't the whole point of Clear Channel's Hispanic initiative originally to have a Spanish or Spanish/English format in their top 50 markets?

All they promised was 25 total Spanish stations in the first 18 months. The last one, today, is in Yakima, WA.

By flipping KEGL back to English, wouldn't that be admitting failure in their decision making? I agree with you that La Preciosa has taken a serious tumble in their 12+ ratings after a great initial showing, what I don't see is Clear Channel giving up that easily on obtaining advertising dollars from a demo that they have barely scratched the surface with. We'll just have to wait until the new year to see.

The format is not working, and has been beaten everywhere they have gotten competion. Either they change it to Mega or they drop it. Spanish staitons underindex on sales, and with the number they have they can not make money.

 

[rbrucecarter5]

NObody but Spanish speaking people care about Spanish language programming. Since Hispanics who prefer to speak Spanish are a minority, a growing minority to be sure, but still a minority, I don't see how the number of Spanish language stations can possibly be supported by advertising aimed at their listeners. The ratings get more and more dismal the more of these stations come on the air, until it is no longer viable for any of them. Better to have a few well run, well targeted stations that divide up the available audience demographics efficiently than to try to blanket the market with station after station and hope some of them will "hit".

In a completely different venue - Disney channel just had a humiliating experience with Spanish language programming a couple of weeks ago. Not only did they get trounced in the ratings - but the Spanish language shows pulled down their other normally popular shows in ratings. Very ignominious - I doubt they will ever repeat the mistake again.

 

[klifhanger]

Oh I am sure they will in some form. We are talking about suits and boardrooms,not actual broadcasters

 

[OldGringo]

NObody but Spanish speaking people care about Spanish language programming.

Since the Dallas market is 25% Hispanic, that is a lot of people who care.

What you said could also be stated as, "Nobody by rock fans care about rock programming." Since there are fewer rock shares in Dallas than Spanish langauge shares, there is a point to it.

> Since Hispanics who prefer to speak Spanish are a minority, a growing minority to be sure, but still a minority, I don't see how the number of Spanish language stations can possibly be supported by advertising aimed at their listeners.

There are approximately 30 shares in Dallas 18-34 going to Spanish language stations. That is a huge minority, and one able to sustain even more stations than currently exist. Even Hispanic immigrants who learn English do not change their music preferences, so they are listeners for life in 95% of the cases.

The ratings get more and more dismal the more of these stations come on the air, until it is no longer viable for any of them. Better to have a few well run, well targeted stations that divide up the available audience demographics efficiently than to try to blanket the market with station after station and hope some of them will "hit".

In Spring, the two-way tie for #2 25-54 was between KLNO and KESS. This hardly puts viability in question.

In a completely different venue - Disney channel just had a humiliating experience with Spanish language programming a couple of weeks ago. Not only did they get trounced in the ratings - but the Spanish language shows pulled down their other normally popular shows in ratings. Very ignominious - I doubt they will ever repeat the mistake again.

Since Disney's target (preadolescents) is not rated by the published Arbitron reports, I an curious how you find this information.

 

[VOXPOP]

Word around the CC building is that they are going to launch a new hot talk format in early '07 and are going to use KEGL as it's first station. They are trying to work out a deal with Stern like CBS did with Opie and Anthony. then they want to get a local midday show and sign Russ Martin to do afternoon drive. They think they can create a station like Live 105.3 before CBS screwed everything up with David Lee Roth. Although CC already has a few hot talk stations using the name, "Real Radio". The new format would offer hosts that can deliver a wider range of demographics. CC really wants to get a station going that can be consistently top 5 with men and adults in the 25-54 demo and management thinks this will be the quickest and best way and they can clearly learn from the mistakes that CBS has made with the format.

There is definitely something going on with Clear Channel, KEGL & talk radio. It might be more traditional talk. CC just committed to carry Sean Hannity's show for 3 years on 80+ stations, Hannity is syndicated by ABC, Citadel might not want to pay the price for Hannity at WBAP since he's being carried on a barter basis there now.

 

[spinderella]

Citadel is buying the ABC Talk Network along with the O&O's so I think there would be little chance of seeing Hannity move off WBAP. Clear Channel has simply renewed its Hannity deal on stations already carrying Hannity.

 

[rbrucecarter5]

Since the Dallas market is 25% Hispanic, that is a lot of people who care.
Since Disney's target (preadolescents) is not rated by the published Arbitron reports, I an curious how you find this information.

Only Hispanics care about Spanish language programming. English speaking people could care less. DFW has more than 25% of the frequencies programming in Spanish. That is over saturation of the market.

Ratings source was Neilson.

 

[bucwhyl]

Hopefully if Clear Channel decides to go in that direction with 97.1, CBS will let 105.3 go "Free" and get "MOViN"......

 

[klifhanger]

It would most likely be Jack,if they should go into that lame format.Looking to the past "Hot","Wild" and now Jack,that freq. has a history of lameness.