Power Talk 97.1?????

[OldGringo]

Since the Dallas market is 25% Hispanic, that is a lot of people who care.
Since Disney's target (preadolescents) is not rated by the published Arbitron reports, I an curious how you find this information.

Only Hispanics care about Spanish language programming. English speaking people could care less. DFW has more than 25% of the frequencies programming in Spanish. That is over saturation of the market.

Ratings source was Neilson.

1. Neilson(sic) does not rate radio. Are you refeerring to something on TV's Disney Channel, perhaps?

2. If you count "viable signals" per BIA and others, there are only 3 viable FMs in Spanish, and 1 in English. All the rest are inferior, limited coverage stations.

3. All English stations care about Spanish stations because they are taking 30% of the 18-34 shares and slightly less in 25-54 in the market. Since there are 100 shares available, this means less for the non-Spanish stations.

 

[Eye]

A previous poster thought that JACK would be a possibility to change formats. I think that's unlikely. Even though the station doesn't lead the ratings, it's got to be very profitable, as they do pretty well in their target and don't have to pay anything for air talent.

 

[johnqdoe]

A previous poster thought that JACK would be a possibility to change formats. I think that's unlikely. Even though the station doesn't lead the ratings, it's got to be very profitable, as they do pretty well in their target and don't have to pay anything for air talent.

I'm REALLLLLLY surprised more stations aren't jockless.

 

[charles123]

IF THEY'RE GOING TO CHANGE KEGL TO TALK AND BRING BACK HOWARD STERN AND MOVIN RUSS IN THE AFTERNOONS, THEY NEED TO LEAVE JACK ALONE AND FLIP LIVE 105.3

 

[charles123]

IF THEY'RE GOING TO CHANGE KEGL TO TALK AND BRING BACK HOWARD STERN AND MOVIN RUSS IN THE AFTERNOONS, THEY NEED TO LEAVE JACK ALONE AND FLIP LIVE 105.3 TO THAT MOVIN FORMAT THAT EVERYBODY'S TALKING ABOUT. THAT WOULD BE COOL!!

 

[rbrucecarter5]

> 1. Neilson(sic) does not rate radio. Are you refeerring to something on TV's Disney Channel, perhaps?

Yes

> 2. If you count "viable signals" per BIA and others, there are only 3 viable FMs in Spanish, and 1 in English. All the rest are inferior, limited coverage stations.

We all know that Clear Channel is targeting high end purchasing power with 97.1, because they converted it to HD. That means that Spanish speaking audiences can obviously all afford better radios that receive rim shots clearly - since they are gladly buying $300 HD radios. I know - sarcasm - but realistically, a lot of listening takes place in cars. And car radios will get all those Spanish speaking rim shots without a problem. There must be a dozen on AM, then you have 94.1, 97.1, 101.7, 98.3, 107.9 - more than I can remember off the top of my head because I never bother with them. But there are a lot in relation to the number of stations on the band. More Spanish speaking than country, rock, hip-hop, or anything else. Its probably not fair to lump them all together as a single format, but they do tend to blanket the dial a bit.

> 3. All English stations care about Spanish stations because they are taking 30% of the 18-34 shares and slightly less in 25-54 in the market. Since there are 100 shares available, this means less for the non-Spanish stations.

And that is whose fault? Could it possibly be that corporate radio is concentrating so much on profits, "professionalism", cookie-cutter formats, and legalities that radio has become bland and boring to the 70% and they are abandoing radio in droves?

 

[bucwhyl]

It would most likely be Jack,if they should go into that lame format.Looking to the past "Hot","Wild" and now Jack,that freq. has a history of lameness.

Nothing is more lame than another talk format in DFW

 

[OldGringo]

> 1. Neilson(sic) does not rate radio. Are you refeerring to something on TV's Disney Channel, perhaps?

Yes

What happened? I am not familiar with this.

> 2. If you count "viable signals" per BIA and others, there are only 3 viable FMs in Spanish, and 1 in English. All the rest are inferior, limited coverage stations.

We all know that Clear Channel is targeting high end purchasing power with 97.1, because they converted it to HD. That means that Spanish speaking audiences can obviously all afford better radios that receive rim shots clearly - since they are gladly buying $300 HD radios. I know - sarcasm - but realistically, a lot of listening takes place in cars. And car radios will get all those Spanish speaking rim shots without a problem. There must be a dozen on AM, then you have 94.1, 97.1, 101.7, 98.3, 107.9 - more than I can remember off the top of my head because I never bother with them. But there are a lot in relation to the number of stations on the band. More Spanish speaking than country, rock, hip-hop, or anything else. Its probably not fair to lump them all together as a single format, but they do tend to blanket the dial a bit.

The only viable signals are 94.1, 107.9 and 97.1, all good or excellent FMS. And only one FM is full-coverage, 50 kw KFLC-1270. The rest are rimshots.

The purchasing power of any group that is over a quarter of a market the size of Dallas is huge.

> 3. All English stations care about Spanish stations because they are taking 30% of the 18-34 shares and slightly less in 25-54 in the market. Since there are 100 shares available, this means less for the non-Spanish stations.

And that is whose fault? Could it possibly be that corporate radio is concentrating so much on profits, "professionalism", cookie-cutter formats, and legalities that radio has become bland and boring to the 70% and they are abandoing radio in droves?

No evidence of that at all.

 

[VOXPOP]

Citadel is buying the ABC Talk Network along with the O&O's so I think there would be little chance of seeing Hannity move off WBAP. Clear Channel has simply renewed its Hannity deal on stations already carrying Hannity.

DOH! You're right, of course. Thanks.

The only thing that could change that equation is if Hannity's contract is up anytime soon and another syndicator made him an offer that Citadel wouldn't match.

 

[zp0iler-ofall]

Spied this from I won't say where. The camera phone could be better but look closey and you will get the idea. http://www.geocities.com/zpoiler1967/eglpictureofweb.html

 

[rbrucecarter5]

> The only viable signals are 94.1, 107.9 and 97.1, all good or excellent FMS. And only one FM is full-coverage, 50 kw KFLC-1270. The rest are rimshots.

Get a new radio! I had a battery go bad in my car, and of course lost my presets yesterday. While resetting the presets - I found lots of very strong signals with Spanish language. Any decent car radio would have no trouble at al with these so-called rim shots!

By the way, you said only one FM is full coverage, I think you meant AM. I was under the impression that 1540 was 50 kW, I heard them playing Spanish music with some English announcing this morning. And 850 - if they are still Spanish - is no rim shot - they blot out KOA as far West as Lubbock! Fantastic job of Engineering, they make the most of 5 kW.

 

[OldGringo]

> The only viable signals are 94.1, 107.9 and 97.1, all good or excellent FMS. And only one FM is full-coverage, 50 kw KFLC-1270. The rest are rimshots.

Get a new radio! I had a battery go bad in my car, and of course lost my presets yesterday. While resetting the presets - I found lots of very strong signals with Spanish language. Any decent car radio would have no trouble at al with these so-called rim shots!

70% of Dallas listening is not in the car. And the Spanish rimshots can be seen, by diary "at work" and "at home" ZIP codes, to be getting audience only where they have a significant signal. Stations like KDXX do not even get listening in the Dallas area, in fact... it is all to the West and NW.

In any case, "viable" is a term used by the industry to describe stations that can successfully compete with other stations in the market based on good to excellent coverage. Except for 94.1. 97.1 and 107.9, there are no viable FMs in Spanish in the market. That does not mean the others are dogs, it just means they have limited potential.

By the way, you said only one FM is full coverage, I think you meant AM. I was under the impression that 1540 was 50 kW, I heard them playing Spanish music with some English announcing this morning. And 850 - if they are still Spanish - is no rim shot - they blot out KOA as far West as Lubbock! Fantastic job of Engineering, they make the most of 5 kW.

Yes, I meant AM. 1270 is viable. 1540, based on night signal, is not. And it has not been in Spanish for quite some time (they have some Spanish paid programming, I believe). It is ethnic. And 850 is religious, and a daytimer. No daytimer is considered viable.