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PPM Rankings

R

Radio-Schmoozer

25-54 Average Persons

1- KPLZ (Big winner across the board w/PPM)
2- KJAQ (Big PPM Winner
3- KRWM
4- KJR-FM (Big PPM winner)
5- KCMS
6- KISW
7- KZOK
8- (tie)KKWF
8- (tie)KMPS
10- KBKS
11- KUOW
12- KUBE
13- KMTT
14- KJR-AM
15- KQMV
16- KNDD
17- KIRO-AM
18- KOMO AM
19- KIRO-FM
20- KWJZ
 
Radio-Schmoozer said:
25-54 Average Persons

1- KPLZ (Big winner across the board w/PPM)
2- KJAQ (Big PPM Winner
3- KRWM
4- KJR-FM (Big PPM winner)
5- KCMS
6- KISW
7- KZOK
8- (tie)KKWF
8- (tie)KMPS
10- KBKS
11- KUOW
12- KUBE
13- KMTT
14- KJR-AM
15- KQMV
16- KNDD
17- KIRO-AM
18- KOMO AM
19- KIRO-FM
20- KWJZ
Click to expand...

OUCH! What a fall for KWJZ!.....

Guess if what happened to KKSF was any indicator, Smooth Jazz may not be for long here either......

God only knows how KJAQ got UP there.....
 
God only knows how KJAQ got UP there.....

Umm, because lots of people 25 to 54 listen to it? I mean, duh....

What is interesting is how some of the most expensive stations to run are at 17, 18, 19...ouch
 
This is not out at the mid-agency level and it will be interesting to see how compressed the market is and the gap between each station. The gross rating points will be very important. PPM panel stays in place for some time so the top stations and the bottom stations tend not to move a great deal from month to month. There are some big surprises in here for me. KJAQ is one, KJR-FM too and even KPLZ's unbelievable strength. As time goes on I will be curious to see which stations did well in morning drive and who wins the important mid-day number in the PPM. Each group, with the exception of Bonneville, has something to be happy about and something to be upset about. Bonneville may have made an error with FM news/talk. Time will tell, but if these numbers are true 19th is not a good.
The CBS group must be shaking their heads that KJAQ is their top station. KUBE beaten by KBKS, is Clear Channel happy or sad, they own both, but they must be thrilled with KJR-FM, not thrilled about KJR-AM. Fisher is happy with KPLZ, but what of the rest? Sandusky still has KRWM, but the others are down. Any analysis from the programmers on the board, without giving away much pre-currency information?
 
Where's KVI? KTTH? (KPTK?) Is talk radio OVER?

I think it's funny those stations aren't even on the list (granted, it's not official but I have to wonder if we're really all THAT into Fray and Jason Mraz tunes...) That seems REALLY odd.....

I may not be 1000% accurate (but damn, I'm COOL.) Yet I'm think I'm educated enough to know you just don't turn a rabid right winger into a perky Matchbox Twenty fan overnight without getting your head eaten off.

And was the flip of 97.3 premature and misguided? Should everybody have waited until THIS came out?

This much pretty clear if any hint of this is remotely accurate, it seems the younger skewing formats like KUBE, KBKS and KNDD aren't very big. Chalk that up to technology and if true, it seems the idea of trying to attract these listeners is pretty futile. Kids have other, more interactive means of hearing the big hits than radio. Radio's biggest listeners appear to be the ones who remember when it was still was a big thing. Which validates a lot of these oldies and AC formats on top.

One thing that I did get correct (at least according to this) - People like music on the radio instead of talk. I just wasn't expecting KIRO and KOMO to be WAAAY down there. Nor was I expecting AC and oldies stations to rule so thoroughly.

That's scary now that I think of it......

This much is clear, there's more questions than answers. I see KUOW here, does KEXP participate in this?, KNHC? KPLU? I don't even see KING-FM on this! If KMCQ ran PPM embedded things, would they be on top? What will become of KFNK (which occasionally snuck in at 0.9)? Would an FM move for KIXI be justified? Where's KDDS? Are automated jukeboxes of '70s/'80s oldies the wave of the future? Will it be curtains for KNDD? (Like KWOD, which I'm listening to now - they sound FRIGHTENINGLY like KNDD.)

This is so bizarre how many of the top rulers ended up damn near the bottom and the ones in the lower middle reaches shot straight to the top. And I don't think anyone saw THAT coming.

Unless this is all a big prank by Radio-Schmoozer to jump start this board (I do have to wonder and give him credit if he did - it made my night.) and if these figures look anything like what actual radio listenership is today, a lot of heads could be rolling soon. And if there's even a germ of truth to any of this, what on earth explains the past book numbers? I thought any PPM result would match the last books a little more closer than, ummm....THIS?

I have a hard time believing any of this really. But if this is even a HINT of what PPM has to offer, this is NOT going to be pretty for Bonneville or Fisher's AMs (KOMO is one station people ARE going to get upset about if it vanishes - especially next major storm or disaster.) To say NOTHING of KWJZ.

But the upside (if true) is radio is about to get INTERESTING again. It's about time......
 
Anybody who takes the first month of a trend - especially with the quirkiness of these results - too seriously is a fool. Or a desperate programmer.
 
Hey Bongwater, It's a shame you "assume" I'm a "he". Given that assumption, I am assuming you're a boy and boys are sometimes dumb...
No, this isn't a joke, it's real. What this tells us is that people have been "voting" for their favorite stations, rather than putting down what they're actually listening to.
 
djdan said:
This is not out at the mid-agency level and it will be interesting to see how compressed the market is and the gap between each station. The gross rating points will be very important. PPM panel stays in place for some time so the top stations and the bottom stations tend not to move a great deal from month to month. There are some big surprises in here for me. KJAQ is one, KJR-FM too and even KPLZ's unbelievable strength. As time goes on I will be curious to see which stations did well in morning drive and who wins the important mid-day number in the PPM. Each group, with the exception of Bonneville, has something to be happy about and something to be upset about. Bonneville may have made an error with FM news/talk. Time will tell, but if these numbers are true 19th is not a good.
The CBS group must be shaking their heads that KJAQ is their top station. KUBE beaten by KBKS, is Clear Channel happy or sad, they own both, but they must be thrilled with KJR-FM, not thrilled about KJR-AM. Fisher is happy with KPLZ, but what of the rest? Sandusky still has KRWM, but the others are down. Any analysis from the programmers on the board, without giving away much pre-currency information?
Click to expand...

I've got lots of thoughts. Dan, if you want to PM me, I can give you some of them.

Here's the big thing I took out of this (and many people on this board are not going to like hearing this). What do KPLZ, KJAQ, KRWM, KCMS and KJR-FM have in common? They all play a lot of music in the morning - at least eight songs an hour. More time is needed to make sure these numbers are real, but in this day and age where stations are looking to save a buck anywhere they can, if I were a high-priced morning show that plays little or no music in Seattle, I would be very nervous about these numbers. Very nervous.

Including you Fitz.
 
345palm said:
Anybody who takes the first month of a trend - especially with the quirkiness of these results - too seriously is a fool. Or a desperate programmer.
Click to expand...

Active PPM markets don't have have monthly "trends". They have ratings... every 4 weeks.

From what I've seen in other markets, the pre-currency numbers are pretty darn close to the numbers when they offically switch to PPM.
 
Remember the rankers are 25-54 and many comparing it to prior 12+. 12+ picks up a lot of the "KIXI" demo, and I often thought that makes up a good chunk of the base of the conservative talk stations. Still surprising to see the info-based stations not higher than this.

Otherwise, this ranking is not CONSIDERABLY different than past books...the sequence is...but the overall "who is top 15" generally consistent.

Not scientific, I admit, but other markets I found PPM results more closely matched the sample set of "being on the street". KRTH was strong in LA (I'd hear it on shuttle busses all over, etc.) yet it was always buried in the book. Switch to PPM and it's a strong player. I suspect many of you pay attention to "what is playing" when you are in a business, etc. just to get a feel for matching a face to a format. Rankers I see listed here are very close to what you might find by walking from one end of a mall to the other!

Agree with 'schmoozer that people have, forever, "VOTED" based on lousy recall of their actual habits. It will be interesting to see how consistent the next few reports are.
 
Radio-Schmoozer said:
Hey Bongwater, It's a shame you "assume" I'm a "he". Given that assumption, I am assuming you're a boy and boys are sometimes dumb...
No, this isn't a joke, it's real. What this tells us is that people have been "voting" for their favorite stations, rather than putting down what they're actually listening to.
Click to expand...

Sorry Schmoozer, just very rare (but refreshing still) to find a female poster in this sausagefest up here.....
 
You asked for 12+ - Here's 12+ Cume

1- KRWM
2- KJR-FM
3- KBKS
4- KPLZ
5- KUBE
6- KJAQ
7- KQMV
8- KMPS
9- KZOK
10-KKWF
11-KIRO-AM
12- KNDD
13- KWJZ
14- KISW
15- KOMO-AM
16- KCMS
17- KMTT
18- KUOW
19- KIRO-FM
20- KNBQ
 
Gotta remember these ratings won't change much at all...and if they do, it won't be for a long time. Remember with diary you would fill that sucker out for a week and send it in...then you're done and a new sample comes along. With PPM, if you're compliant you can remain in the sample for up to two years. The turn over from month to month is minimal. So if you start out in PPM with decent ratings, chances are you'll keep those for a while. And visa-versa.

As far as currency and pre-currency go, April and May are just pre-currency meaning these ratings cannot be used for buys. However, once June becomes certified currency, April and May will also become currency. So many buyers who want to see three months in June will be able to buy off of April and May as well. These are real ratings!

Look at the other markets that went through this PPM change...pretty similar outcomes. CHR, AC, Hot AC, Classic Hits. They win! Rhythmic, Smooth Jazz, and TSL based stations do poorly. It's a whole new world folks!
 
this is NOT going to be pretty for Bonneville or Fisher's AMs (KOMO is one station people ARE going to get upset about if it vanishes - especially next major storm or disaster

i hear that Fisher's REAL happy with KOMO (in thier demos, top 10) and they haven't even added in thier new 97.7 numbers yet.....so i wouldn't count ion it going away just yet.
 
dominic said:
this is NOT going to be pretty for Bonneville or Fisher's AMs (KOMO is one station people ARE going to get upset about if it vanishes - especially next major storm or disaster
Click to expand...

i hear that Fisher's REAL happy with KOMO (in thier demos, top 10 in all dayparts, if not top 2) and they haven't even added in thier new 97.7 numbers yet.....so i wouldn't count ion it going away just yet.
 
dominic said:
dominic said:
this is NOT going to be pretty for Bonneville or Fisher's AMs (KOMO is one station people ARE going to get upset about if it vanishes - especially next major storm or disaster
Click to expand...

i hear that Fisher's REAL happy with KOMO (in thier demos, top 10 in all dayparts, if not top 2) and they haven't even added in thier new 97.7 numbers yet.....so i wouldn't count ion it going away just yet.
Click to expand...

the thing about KOMO is, it's a struggle for them to get 5 minutes in a 1/4 hour...if they don't get the full 5 minutes, that listener is not counted. People turn to KOMO on the 4's for traffic, hear the report and they're gone again. 3 minutes in and out. If you look at their cume from diary to PPM it's flat when most stations doubled their cume. they have to increase their TSL if they want to survive. Best bet for them is go full news/talk. With the simulcast they could take those listeners away from KIRO-FM.
 
the thing about KOMO is, it's a struggle for them to get 5 minutes in a 1/4 hour...if they don't get the full 5 minutes, that listener is not counted. People turn to KOMO on the 4's for traffic, hear the report and they're gone again. 3 minutes in and out. If you look at their cume from diary to PPM it's flat when most stations doubled their cume. they have to increase their TSL if they want to survive. Best bet for them is go full news/talk. With the simulcast they could take those listeners away from KIRO-FM
Click to expand...

With the exception of LA, every other all news station...literally, NY, Chicago, SF, Detroit, Washington, Boston, Philadelphia, has done very well with PPM...and not just 12+. In most cases the all newsers are Top 10 25-54...'BBM Chicago is #5, KCBS is #3 and 'TOP in DC is #1 . In LA, KNX became the stronger of the two (and since KFWB adopted informercials as their weekend format, it is virtually disappearing). KOMO may be losing steam by fragmenting their programming with a talk show in the middle of the day...no matter how hard they try to provide traffic and services on a regular basis during the talk show, it's still "out of format" during this daypart. PPM now more than ever means you have to deliver consistency.

Here's a quick primer on PPM, since someone was talking TSL. You need 5 minutes in a quarter hour to receive credit for that quarter hour. They DO NOT need to be consecutive minutes. They could be literally five individual sixty second listening occasions. Or any combination that totals 5 minutes.(But the 5 minutes must be inside the same quarter hour--2 minutes between :13 & :15 and 3 minutes from :15 to :18 equate to ZERO PPM listening credit--if those are the only listening minutes in those quarter hours)

KOMO, or any station for that matter, needs to build the number of occasions (this is one of those new terms programmers are now learning/talking about/focusing on). It's not about getting someone to listen for "20 more minutes" at a time. Having done this with PPM for a little while now, in my experience, if you increase your TSL by 10-15 minutes PER WEEK, you'll advance your share. The relationship between cume and quarter hour seems to continue. If you show an increase in the TSL, you tend to soften a bit in cume....and a huge cume increase can reduce your TSL. But a huge cume increase can also lead to a higher share. So, gaining even 1 to 2 quarter hours overall 12+ TSL (which usually comes from a larger increase in TSL in one of your target demos) can have very positive benefits.
 
Radio-Schmoozer said:
You asked for 12+ - Here's 12+ Cume

1- KRWM
2- KJR-FM
3- KBKS
4- KPLZ
5- KUBE
6- KJAQ
7- KQMV
8- KMPS
9- KZOK
10-KKWF
11-KIRO-AM
12- KNDD
13- KWJZ
14- KISW
15- KOMO-AM
16- KCMS
17- KMTT
18- KUOW
19- KIRO-FM
20- KNBQ
Click to expand...

Now this looks a little more like the old books when you count in all the teenyboppers, but my God - Charmin-soft KRWM? Over KBKS and KUBE? Even KOMO does better with teenagers than 25-54. Even KWJZ. Who'd have thunk it?

KCMS doesn't do well with kids (but that's a given.)

Still no talk stations....this IS bizarre.....Even KNBQ sneaks in at #20......No KJR-AM....Or KING-FM.

But this much is clear, political talk (of both stripes) is OVER (Guess KVI better go back to oldies - FAST. Maybe a relaunch of Old Gold 77 KXA? Classic Country back to 1090? With AC as it is, "Soft Rock KING 1090" might even be better. Might as well get Murdock back in the morning....)

Sports talk isn't as hot up here as once believed either.

The biggest irony here is with PPM, there's no real numbers manipulation on the user end, just cold hard data. Your friends, kids, parents and significant others can't influence you anymore with their own listening agendas. Which is why I'm starting to LIKE it.

For some stations, it's the best thing that ever happened to them. For the rest it's like being in a funhouse on mushrooms......
 
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