Prediction

[mistermicrophone]

2. If you go back and read other posts, you'll see that has been resolved

Day number ???? since Mr. Microphone was completely wrong.
Completely.

Apparently whoever is responsible for the new Nickel & Dime radio stations does not feel the importance of the online brand presence; online interaction, online streaming, texting, or anything related to contemporary radio broadcasting. (Radio Broadcasting circa 1994 - their right on it.)

Here the good news Mr. Microphone. I agree with you that WEEI is a good format choice. No kidding, I do. However, before you start trumpeting the 100k (not quite) they are spending for it, you need to do a couple of things:

1. Subtract any current programming costs. If they're laying off 1 or 2 employees; what is the net cost?
2. Subtract out above additional empoyee expenses (Social Security Match, Health Insurance Cost, and related taxes)

Remember that a 100K (not) WEEI fee has no health insurance, social security or payroll tax costs.
I have to think you understand and get this. I sure as heck hope so or you definitely have very limited business knowledge. If it costs you 100K (not) and you cut 50K (TOTAL EMPLOYEE EXPENSE), it's not costing 100K (not)

1. I don't know how to spell it out for you any different. WHEN I SAID THE WEB ISSUE WAS RESLOVED, I WAS TALKING ABOUT THE GMAIL/COORPORATE DOMAIN...NOT THE STATION WEBSITES. I HAVE ALREADY SAID IF THE OTHER POSTS WERE WRONG IN THE HYSTERICAL THREAD (specifically, Joe McMillan saying he received an email from their domain), SO WAS I. Yes, I was wrong, I was wrong, I was wrong...ok...I am a man and I can admit that (although I had already said that in another post, but you seemed to ignore that for the sake of your argument).

As for the "their online brand." I also said in another post (you really doesn't read too good, does you?) that the online presence is important as it helps to enhance your brand. BUT, no one has ever just turned the radio because a station didn't have a website. THE ON AIR SIGNAL IS THE PRIORITY. I am also not so bitter that I don't give the company time to get things in order. If they don't have websites up and running in, say, three months, I'd wonder what they are thinking.

2. OH YAY!!! Adbuyer agrees with me!! Someone who has probably never been on the air or programmed a radio station agrees with me...my day, month, year and decade have been made!!! Yeah, you are right, the 100k is minus other expenses, but...it is also an UP FRONT cost. If you're "cheap", you don't put the horse before the cart by buying a group of stations and investing that sort of money, especially in this economy. And, I stand by the 100K (like I said in another post, that was for another station in another market...but like most everything I post, you didn't seem to comprehend it).

You REALLY seem to hate Blue Berry. Did one of the owners steal your girlfriend before??

 

[nhradiochild]

You REALLY seem to hate Blue Berry. Did one of the owners steal your girlfriend before??

His girlfriend AND his dog!
Dice Clay: (I'll let you decide which one he preferred more... ) OHH!
LOL, j/k!

 

[benwnn91]

What's wrong with RDS? Really.
Blueberry has gotten rid of the RDS for WKSQ, is it that expensive/difficult to have RDS?
It's really too bad for Bangor, I finally got to listen to WWBX (oh, excuse me... WAEI) and it sound terrible. Ad after ad, little sports and more ads. Teriable.

And, i got to hear George Hale announce wvom@gmail.com

pftt....

 

[nhradiochild]

Hmm... it's one thing to have sales reps and other important "off-air contacts" have temporary gmail accounts. It's quite another to image the station with gmail accounts. Not very bright. (Doesn't mean they're cheap, but not very bright a'tall.) It'd have been better for the station to just ignore the 'net til' they're ready. :'(

 

[12 In a Row]

Hmm... it's one thing to have sales reps and other important "off-air contacts" have temporary gmail accounts. It's quite another to image the station with gmail accounts. Not very bright. (Doesn't mean they're cheap, but not very bright a'tall.) It'd have been better for the station to just ignore the 'net til' they're ready. :'(

Sure seems like some tight fitting underwear here. Allow me to look at it this thread from another angle.

a. maybe an agency or two might wonder....or not? they likely know it's a new company. just want their ads on the air.

b. cept for radio geeks, who cares? can't imagine a listener is their car saying, "oh my god, they're using a gmail account!!!"
considering the money meltdown they minds are preoccupied, wondering if THEY will have a job next month.

c. maybe a listener looks at this as a personal touch. not that corporate dot com thing.

just a thought or three.

 

[benwnn91]

i know in the end it really doesn't matter that they are using gmail accounts, but still, it's the thought that they are, a "professional" radio company with gmails?? doesn't fit.

 

[coz]

Radio is the personal connection between the listener and the radio station. Without that we are a dying industry. I never forgot the stories of kids who had transistor radios under the covers at 11pm to hear the AM stations from far away. If you could feel a part of something, that was worth more than a ratings book or a playlist. And always will be. It is a connection to the station and to clients that cannot be faked and will always produce results. Sometimes slowly, but patience is a virtue that is missing in much of our world today. Radio needs to be more. It has been more. We can't be hung up on the specifics, or the 300 song playlist. It has worked to touch the listener. It will always work to touch the listener. Look at the WTOS TSA book over the last 5 years. Best ever. Best ever metro numbers too. Best ever. Talk to people. Give them a world to escape to. Budget cut are inevitable. Voice tracking is fine, have someting to say. Always have something to say.

C-O-Z

 

[nhradiochild]

Sure seems like some tight fitting underwear here. Allow me to look at it this thread from another angle.

a. maybe an agency or two might wonder....or not? they likely know it's a new company. just want their ads on the air.

b. cept for radio geeks, who cares? can't imagine a listener is their car saying, "oh my god, they're using a gmail account!!!"
considering the money meltdown they minds are preoccupied, wondering if THEY will have a job next month.

c. maybe a listener looks at this as a personal touch. not that corporate dot com thing.

just a thought or three.

That's the funny thing about perception, everyone's got a different one, lol! ;D

Seriously though, while first and foremost the email address will likely fall upon deaf ears to begin with, those that are actually driven to write will likely be thankful for any email address at all. Some will like it for its easily recognized domain name associated with generally reliable email communication. Some will be wary of the potential security risks associated with a nationwide distributor (just ask Sarah Palin!) And then there's those of us who are brand-fanatical, and are very keen upon how most stations do business versus the odd-man out.

As I pointed out previously, having email accounts set up on gmail is one thing. Having personalities set up audience-associated addresses through a national email provider is completely understandable. Ultimately, it matters little in the grand scheme of things, particularly if you're putting out a good product. However, one must admit it's a nice touch for as little as $20/year (though I'd probably go with the $100/year package).

 

[LouBertoni]

What is Blueberry Broadcasting's own domain name. Is it active??

Again with the domain stuff?

Less that 1% of listeners ever deal with a station online. (It might even be .01%.)

There are things that matter...and there are things that are secondary.

 

[nhradiochild]

Felt this was too good to go unnoticed:

In today's Union Leader there was a story involving the show Extreme Makeover: Home Edition. Guess what email address they suggested to enter in? [email protected]! So does that make ABC or that particular show cheap, I wonder?? :

http://www.unionleader.com/article....rticleId=35a2dd2b-47b3-4064-a5a2-ad0421304f65

 

[12 In a Row]

What is Blueberry Broadcasting's own domain name. Is it active??

Again with the domain stuff?

Less that 1% of listeners ever deal with a station online. (It might even be .01%.)

There are things that matter...and there are things that are secondary.


You are correct.

99% have better things to do with their lives. Same applies to phones.
Pick any size market and the same handful of people call to win (prize pigs)
call to hear themselves on a talk show or they call just to complain about something. :

On the print side, ever notice "letters to the editor" every week it's the same wackos.