I don't know. Magic has been stale for 10+ years and sleepy at times. They've enjoyed being the only game in town, but it is hard to get people to change frequencies, especially to an unfamiliar one. Voodoo is bright and upbeat, but they'll need a strong public campaign to get some switching going on.
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New Orleans Predictions for 103.7 NoLa and 104.1 BR
- Thread starter Fieldtech1
- Start date
Just like Vibe in Baton Rouge, the true goal of Voodoo 2.0 might be to pull jusssst enough away from Magic and B to give WNOE a lane to creep up.
That is good logic. With clusters, one station may have a big role in reducing the share of a "big" competitor so that your cluster, overall, looks better. Sometimes a competitor may have a station that is so dominant in its demos it forces the cluster it is in to be on the buy... reduce the big stations with a side-swipe and make its cluster less of a "must buy".
It might since it leans mainstream vs R. AC like the last time. Or from what I remember.
My guess is if they would pop it up a bit move away from 101.9 and closer to a non urban alternative to B97 , they may have something.
It definitely sounds more AC than Hot AC. I wonder if they will flip to all-Christmas come November.
It would make more sense if WLVZ move to 103.5 FM instead going to 103.7 FM it might help with overlapping or interference in some parts of South Mississippi.
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