First off, Merry Christmas/Happy Holidays to all. Taking a break from family and the festivities, and since no one has done it, I figured I would embark on the annual predictions post. Here's a go of it:
1. PRO-FM: More of the same. Unless there's a dramatic drop in the ratings, look for more conservative, often boring, CHR.
2. Coast: Still will not pull the Jack trigger, but will stress more of the Variety theme.
3. 'HJY: Hopefully more of the same, as the market's Only Station With a Budget remains strong.
4. WBRU: No changes here.
5. WRZE: Perhaps a little less Rhythmic and a little more broad in terms of playlist.
6. WCTK: Again, no changes foreseen.
7. WSKO-FM: Something will have to be done with the Score, but I have yet to figure out what. With the Red Sox coming aboard WEEI-FM in April, the final nail should be hammered into the Score's coffin. A cheap solution for Citadel would be a Jack format - and we know how budget-conscious Citadel is - but such a station might be a competitor for the older-skewing audience that Citadel covets for PRO-FM. I do not foresee Talk of any variety on 99.7, as it would once again be a direct competitor to other Citadel properties. Classic Rock, Classic Hits, or even Traditional Oldies are all possibilities, but 2006 should be an interesting year for 99.7 FM.
8. WEEI-FM: The addition of the Red Sox should be lucrative.
9. Lite: David Jones should keep the ship stable. The rest of the station will remain highly boring, I am sure.
10. Hot 106: I do not see any changes here either.
11. Fun: JR's 12th year on the job should not bring many changes.
12. WPRO: More conservative talk, less balance. Perhaps we will see a shake-up for AM Drive. WPRO will most definitely take a hit with the loss of the Red Sox.
13. WHJJ: Time will tell if Glover, Bart, etc. will make it. Here's to keeping a liberal or two around, for the sake of balance. Finally, Arlene is not going anywhere.
14: WSKO: It will be interesting to see if the AM side will survive. Ratings are bleak. Perhaps a return to Standards is in order?
Any thoughts?
1. PRO-FM: More of the same. Unless there's a dramatic drop in the ratings, look for more conservative, often boring, CHR.
2. Coast: Still will not pull the Jack trigger, but will stress more of the Variety theme.
3. 'HJY: Hopefully more of the same, as the market's Only Station With a Budget remains strong.
4. WBRU: No changes here.
5. WRZE: Perhaps a little less Rhythmic and a little more broad in terms of playlist.
6. WCTK: Again, no changes foreseen.
7. WSKO-FM: Something will have to be done with the Score, but I have yet to figure out what. With the Red Sox coming aboard WEEI-FM in April, the final nail should be hammered into the Score's coffin. A cheap solution for Citadel would be a Jack format - and we know how budget-conscious Citadel is - but such a station might be a competitor for the older-skewing audience that Citadel covets for PRO-FM. I do not foresee Talk of any variety on 99.7, as it would once again be a direct competitor to other Citadel properties. Classic Rock, Classic Hits, or even Traditional Oldies are all possibilities, but 2006 should be an interesting year for 99.7 FM.
8. WEEI-FM: The addition of the Red Sox should be lucrative.
9. Lite: David Jones should keep the ship stable. The rest of the station will remain highly boring, I am sure.
10. Hot 106: I do not see any changes here either.
11. Fun: JR's 12th year on the job should not bring many changes.
12. WPRO: More conservative talk, less balance. Perhaps we will see a shake-up for AM Drive. WPRO will most definitely take a hit with the loss of the Red Sox.
13. WHJJ: Time will tell if Glover, Bart, etc. will make it. Here's to keeping a liberal or two around, for the sake of balance. Finally, Arlene is not going anywhere.
14: WSKO: It will be interesting to see if the AM side will survive. Ratings are bleak. Perhaps a return to Standards is in order?
Any thoughts?