Everyone seems to expect Entercom to change the format of KMAX-95.7 when they take over, but to what? Here are my two predictions: 1.) "95 ROCK"-The format would be identical to Sacramento's KRXQ-98.5 "98 ROCK". They would carry "Rob, Arnie And Dawn" in the mornings but would have local staff the rest of the day. San Francisco is aching for a good Active Rock station. 2.) Or they would go "Oldies" and be known as "KOOL 95.7 San Francisco's Kool Oldies Station". They already have Sue Hall, maybe Bobby Ocean can be lured from down the hall from KOIT and Bring Back John Mack Flanagan!!!! Does anyone else agree with my predictions or do you have predictions yourself?
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Predictions for new format at 95.7: Active Rock Or Oldies
- Thread starter Madmansam
- Start date
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Guest
I don't see the Oldies format coming back.
Entercom has had success with variety format in other markets (Boston), so I would not rule out the continuation of Max with different execution. Then again, Bonnevilles' execution has been so poor that it would likely be futile to try and salvage.
With that said, the market could certainly use another Rock choice, or a Pop leaning CHR. Also, Entercom has had success with Country in various markets.
Entercom has had success with variety format in other markets (Boston), so I would not rule out the continuation of Max with different execution. Then again, Bonnevilles' execution has been so poor that it would likely be futile to try and salvage.
With that said, the market could certainly use another Rock choice, or a Pop leaning CHR. Also, Entercom has had success with Country in various markets.
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XM RADIO
Guest
John Mack Flanagan, is a must hire, He would send the ratings thru the ceiling, Middays i prefer they get Candi Chamberlin, The woman who in 1979 did the "Golden Gate Greats" show on KYA 1260! And another KYA lady Celeste Perry, weve had the same voice for yhe last 15 years, its time to move on, and bring in some KYA personalities that are continually overlooked!! I prefer to hear Lee Baby Sims than Sue Hall!! This guy is entertaining and he adds much more to your listening pleasure!!! When Lee baby statred in radio Sue Hall was 3!!! There needs to be no more Duos!!! No Dean and Cammy!! If Gary Bryan can be Solo at KRTH in Los Angeles, Im sure a guy Like Lee Baby Sims could stand alone! John Mack Flanagan would be the best "Afternoon Drive" guy without a doubt!! And Bobby Ocean is the Only Voice Over Guy!! That guy on the Max is nothing compared to Bobby Oceans Voice overs!! Listen to Movin "Top of the Hour Jingle" thats a pethedic "Top" Could it be CBS/ Infinity made a Mistake letting Bobby Ocean go? Well on XMs 70s channel Bobby still has his same jingle at the Top ! Good things last forever!! Weve got "The Bone" thats enough Rock for the Bay Area! My Question is when Movin 99.7 fails and theres another Oldies Station in place , What would 99.7 do? Kenny in Concord,
I think that Country or Classic Rock would be the most likely formats for Entercom to try on that station. Even though both were tried and failed there with Bonneville, Entercom's track record with those formats indicates that they would have more success if they tried one of them. Their Country stations in Seattle and Portland are doing especially well right now, so they must be looking really hard at that. Tough choice: Go after a smaller but totally underserved Country audience? Or go after a larger Classic Rock audience and compete with KFOG, KSAN and KUFX for a slice of it?
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Leeanne
Guest
Madmansam said:
rob, arnie, and dawn are wayyyy to sacramento. they are good, but probably would not fly in SF....
top 40 would be a good guess.... since we dont have a top 40 station here in SF...
Country, and CHR are NO for the reasons expressed by others on this board. In another thread, somebody stated that Clear Channel had pretty much cornered the market for CHR by "triangulating" with KMEL, Wild, and Star. I think that makes sense, and I can't see Entercom trying to get a small slice of that pie. I haven't heard "Jack" stations in other markets, so I don't know if Max has done poorly because of poor execution as somebody else said, or because listeners in the Bay Area just haven't warmed to the format. But I can't see Entercom keeping Max on life-support for very long. Active Rock would also seem DOA given the coverage by Alice, Live, The Bone, and KFOG.
It appears that 60s "Oldies" is dead in many large markets, but "Classic Hits" (70s-80s) seems like an obvious format hole to fill - in other words, what KFRC was doing for the last few months before the flip to MOViN. Since Entercom is coming in with no recent experience in the SF market, and I can't see them having any appreciation for Bay Area jock history, and trying to hire Ocean, Flanagan, etc....but I'm all for it.
It appears that 60s "Oldies" is dead in many large markets, but "Classic Hits" (70s-80s) seems like an obvious format hole to fill - in other words, what KFRC was doing for the last few months before the flip to MOViN. Since Entercom is coming in with no recent experience in the SF market, and I can't see them having any appreciation for Bay Area jock history, and trying to hire Ocean, Flanagan, etc....but I'm all for it.
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content
Guest
The Bay Area can support another Rock station. KSJO was successful for a long time until CC made a series of mistakes. KCNL had very stong San Jose ratings, but couldn't sustain the economics of being an embedded market reaching 18-34. So, another Rock station could potentially be the most viable option.
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TowerBuzz
Guest
sfradio said:
Bone is classic rock, which is not a home run in a traditionally younger demo city. Live 105 is well, ..Live 105! bad signal which has plagued them forever. A mainstream current based rock station could do very well. Then again if it's Entercom, dont expect it to be done weell
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XM RADIO
Guest
LKeller, Who do you think could be better than the list i made on my last post, Come on weve had enough of radio as usual, the people i listed would be the ones this Bay Area needs, I couldnt see Entercom bringing in some Outside un known Talent when its right here!! If Bobby Ocean or John Mack Flanagan were to buy 95.7 , im sure these two guys would Have Ratings!!! They know Radio These 2 guys at the Helm would have alot of Loyal Listeners!! No doubt about it!! Kenny in Concord
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Live 105 really has no signal issue. The signal is on par with most of the local FM's - none of which single handedly penetrate the 9 county Metro.TowerBuzz said:sfradio said:
Bone is classic rock, which is not a home run in a traditionally younger demo city. Live 105 is well, ..Live 105! bad signal which has plagued them forever. A mainstream current based rock station could do very well. Then again if it's Entercom, dont expect it to be done weell
XM RADIO said:
Kenny - I would love to hear JMF and Bobby Ocean back on the radio in SF, and I would be one of your loyal listeners - what I said was - I was skeptical that a company (Entercom) with no history in the Bay Area would have enough of a sense of Bay Area radio history to spend the money to hire these guys, rather than hire no-name liner card readers who would work cheap. Remember that CBS cut Bobby loose when the bean-counters at KFRC decided he was being paid too much money. He has a thriving voice-over business, and his current "commute" is probably from his bedroom to a home sound-studio a few feet away. He doesn't want to work cheap, and I can't blame him. That occasional KOIT fill-in gig probably suits his needs for a few extra $$.
Since John Mack Flanagan would be giving up job security in his current position, and has been burned numerous times by ono-appreciative PDs and format flips (KYA-FM, K-Big, etc.) you'd probably have to pay him good money to get him back on the radio. Sue Hall already works at Max, so it would be easy to keep her, but I personally don't consider her among the better KFRC jocks. Candi Chamberlain was great, so was Tom Benner, but Benner has a gig on KSFO (still - I think), and who knows what Candi is doing.
In other words, I agree with you, but I'm just trying to be realistic
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LMFAO
Guest
all due respect to the Oldies fans on the board. I feel your pain, but I really think its unrealistic to think for a second that Entercom is gonna put Oldies on in SF.
When do the LMA's start? Anyone know?
Just because Entercom does something in another market doesn't mean they will do it elsewhere. All of their rock stations have been around for years...most of them not launched by Entercom. They will put a format on that fits their needs. Just be patient and quit making up stuff that will never happen.
It's hard to predict what 95.7 will be. The fact that Entercom did not push to purchase KOIT-AM 1260 tells me that their interest for pursuing oldies is just not there.
Is there anyone who knows them well enough to contact them? They could have some influence and make a pitch for say 60s, and 70s.
Since there will be an LMA the answer may come sooner than we would otherwise expect.
Other formats, well talk-FM seems to be taken. Although coming soon Free-FM will have 6 to 7 hours pre-empted per day for the Oakland A's games, the pre-game, the pre-pre, the post game, the extra innings and Inside baseball.
How about all Japanese music?
Some type of oldies, even later dated music does make sense.
However I am not the one to make the decesion. So JMF how aobut placing that long-distance call to Entercom and place that request for a modern day oldies format?
Who knows how they would react.........you never find out until you ask.
Nesperson
Is there anyone who knows them well enough to contact them? They could have some influence and make a pitch for say 60s, and 70s.
Since there will be an LMA the answer may come sooner than we would otherwise expect.
Other formats, well talk-FM seems to be taken. Although coming soon Free-FM will have 6 to 7 hours pre-empted per day for the Oakland A's games, the pre-game, the pre-pre, the post game, the extra innings and Inside baseball.
How about all Japanese music?
Some type of oldies, even later dated music does make sense.
However I am not the one to make the decesion. So JMF how aobut placing that long-distance call to Entercom and place that request for a modern day oldies format?
Who knows how they would react.........you never find out until you ask.
Nesperson
"I totally agree with you. I think the Bay Area would've gotten another oldies station by now, but you never know."
First, the old KFRC has only been gone a few months. When KSOL flipped from "Classic Soul" to Spanish, the format was gone for over a year until Clear Channel bought K-Big 98.1 and flipped it to Kiss-FM. Second, I didn't suggest that they would consider an "Oldies" format (60s) but something more like the recent KFRC "Classic Hits" format (70s-80s). While the format wasn't exactly on fire, it had twice the ratings of MOViN (so far), and rated higher than Alice, Live 105, Max, and a number of other rock stations. Third, it's an obvious format hole, and makes at least as much sense as country or "active" rock. How about another FM talk station to fill that huge void when Free-FM is running As games. Please...
First, the old KFRC has only been gone a few months. When KSOL flipped from "Classic Soul" to Spanish, the format was gone for over a year until Clear Channel bought K-Big 98.1 and flipped it to Kiss-FM. Second, I didn't suggest that they would consider an "Oldies" format (60s) but something more like the recent KFRC "Classic Hits" format (70s-80s). While the format wasn't exactly on fire, it had twice the ratings of MOViN (so far), and rated higher than Alice, Live 105, Max, and a number of other rock stations. Third, it's an obvious format hole, and makes at least as much sense as country or "active" rock. How about another FM talk station to fill that huge void when Free-FM is running As games. Please...
Actually, Lkeller, Entercom has had a long history and experience in San Francisco. Didn't you know that Entercom was the former owner of "Live 105". In fact, Entercom owned 105.3 for at least 25 years, first as "Ethnic" KBRG, then it became "Spanish" KBRG then CHR/Pop "Hot Hits 105" KITS, then Alternative "Live 105" KITS before selling the station to CBS/Infinity in 1997. So as you can see, Entercom "HAD" a rich history in San Francisco and is returning to it just like Bonneville is returning to Seattle.Lkeller said:
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