Predictions for new format at 95.7: Active Rock Or Oldies

[1069_KIFR]

Ok.... here we go....

True Oldies 95.7 (this is for XM!!) [check out www.trueoldieschannel]

Fresh 95.7

Grande 95.7

Sunny 95.7

Mix 96

The double fm 95.7/96.5

95.7, the Beat

Es Stereo 95.7

957...Bob fm

finally...

Dead Air 95.7

 

[LKellerIII]

"Actually, Lkeller, Entercom has had a long history and experience in San Francisco. Didn't you know that Entercom was the former owner of "Live 105". In fact, Entercom owned 105.3 for at least 25 years, first as "Ethnic" KBRG, then it became "Spanish" KBRG then CHR/Pop "Hot Hits 105" KITS, then Alternative "Live 105" KITS before selling the station to CBS/Infinity in 1997. So as you can see, Entercom "HAD" a rich history in San Francisco and is returning to it just like Bonneville is returning to Seattle"

Thanks for the info Madmansam - obviously I did NOT know that. Notice that I did hedge my bets by saying "recent" experience. As an outside observer, I started paying attention to who owned what in radio during the first years of the relaxed FCC ownership rules and consolidation- I remember when Clear Channel was not big, and I remember Infinity (pre-CBS), Chancellor which became AM/FM (the biggest owner before CC sucked them up), and a few others. But I was not really familiar with Entercom.

 

[automationasphyxiation]

Just because Entercom does something in another market doesn't mean they will do it elsewhere. All of their rock stations have been around for years...most of them not launched by Entercom. They will put a format on that fits their needs. Just be patient and quit making up stuff that will never happen.

If people want to speculate and theorize, what's the problem? This site is populated by enthusiasts/hobbyists/plants/employees who like radio and like to discuss. I think we all know and realize that Entercom will do what Entercom wants. Until the make some sort of move, I enjoy reading the speculation and looking at the various agendas which surface here.

 

[LKellerIII]

"If people want to speculate and theorize, what's the problem? This site is populated by enthusiasts/hobbyists/plants/employees who like radio and like to discuss. I think we all know and realize that Entercom will do what Entercom wants. Until the make some sort of move, I enjoy reading the speculation and looking at the various agendas which surface here."

Thank you, well said. If it weren't for speculations and people expressing their opinions and agendas, this board, and radioinfo in general would probably only get about 10% of the posts it now gets, and the site wouldn't be as interesting. Let's face it, on a monthly or even yearly basis, not THAT much happens in Bay Area radio.

 

[sirmusic]

Here's a thought...why not a new Hip Hop station? It dawns on me that KMEL has ZERO competition...they're the only straight up hip hop station in the BAy Area...they could use a little competition!

 

[Leeanne]

why whould they switch to rock when the bone and live 105 barely survives?

Bone is classic rock, which is not a home run in a traditionally younger demo city. Live 105 is well, ..Live 105! bad signal which has plagued them forever. A mainstream current based rock station could do very well. Then again if it's Entercom, dont expect it to be done weell

entercom does quite well with rock.....
98 rock is consistently top 3 in sac getting between a 4 and 6 share every book.....

 

[sacriver]

I could see 95.7 going rock, maybe a little more alt-leaning to fit in with the locale, but RAD in the morning?

Isn't it a bit conservative for the bay?

Then again, it could work.

 

[sfradio]

if it switches to rock, look for 95.7 to go into the zero's, 2 station doing rock and they are not even doing good

 

[e-dawg]

I have a funny feeling that 95.7 MAX-FM will be CHR-POP with a moderate lean.

 

[Leeanne]

I could see 95.7 going rock, maybe a little more alt-leaning to fit in with the locale, but RAD in the morning?

Isn't it a bit conservative for the bay?

Then again, it could work.

yeah it could, but i agree RAD are too conservative for SF

 

[automationasphyxiation]

CHR/Pop may be a viable alternative.

However, just cuz the 2 current rock stations are not doing well, doesn't mean another one wouldn't.

-The Bone and Live 105 both serve a certain niche; however, there is a large world of rock fans who are not properly served by either of the two. KFOG is another rock station, which is doing fine.

-We built this city on Rock-N-Roll (Starship references will likely ruin my creibility, but I couldn't resist). The Bay Area has a long history of supporting Rock stations. As recently as a year ago Channel 1049 was getting mid 3's in the South Bay. Also, don't forget how well KSJO did before Clear Channel screwed it up.

 

[HenryOchs]

CHR/Pop may be a viable alternative.

However, just cuz the 2 current rock stations are not doing well, doesn't mean another one wouldn't.

-The Bone and Live 105 both serve a certain niche; however, there is a large world of rock fans who are not properly served by either of the two. KFOG is another rock station, which is doing fine.

-We built this city on Rock-N-Roll (Starship references will likely ruin my creibility, but I couldn't resist). The Bay Area has a long history of supporting Rock stations. As recently as a year ago Channel 1049 was getting mid 3's in the South Bay. Also, don't forget how well KSJO did before Clear Channel screwed it up.

If 95.7 was to re-adopt the CHR/Pop format, as many predicted on this board, maybe Entercom should name the station "Hit Mix FM 96!" Just a thought.

 

[TimmyWA]

So no one is really thinking The Wolf will not be pawing it's way to the Bay?

-Timmy

 

[1069_KIFR]

KIX 96! (country)

 

[automationasphyxiation]

KRTY only reaches about 30-40% of the market population. However, they are well entrenched which may make it difficult for a competitor to gain a stronghold. CHR/Pop or one of the non-covered Rock genres may have a greater opportunity.

 

[LKellerIII]

"So no one is really thinking The Wolf will not be pawing it's way to the Bay?

KIX 96! (country)"

Again - why would the "Wolf" come to town when the "Bear" left town with his tail between his legs?

Isn't it against some unwritten rule to round-off your frequency to the nearest whole number in these days of digital radio displays? Supposedly it creates confusion for Arbitron diary holders - for example, KOIT (96.5) could inadvertently benefit from 95.7 listeners reporting that they listen to "96" FM. This same syndrome was held partly responsible for the demise of X-100 (99.7).

 

[TimmyWA]

Again - why would the "Wolf" come to town when the "Bear" left town with his tail between his legs?

One answer(and a dang good one at that!): Execution!

B'ville couldn't program a successful Country station. Why shouldn't Entercom give it their college try? They have a pretty strong rep for country up north. They could do it if they spend the $$ and find out what SF folks need in a Country outlet. Even tiny details like sound processing could make the difference. Personality, brightness, aggressive marketing and promotions that fit this finicky market.

They should give it a shot. I was in LA couple weekends ago and was bummed that there was no Country station! In our hotel in Dana Point we could get US95.7 from San Diego but when we went north to Dizzyland, it was totally gone. Huge props to Entercom if they can come in and launch country and be successful!

-Timmy

 

[XCountry285]

If 95.7 was Top 40 it should be like MAX 95.7 Today's Hit Music. or maybe they could change it's call letters or something to like KSFB the ALL NEW B 95.7 San Francisco's Hit Music Channel!

 

[LKellerIII]

If 95.7 was Top 40 it should be like MAX 95.7 Today's Hit Music. or maybe they could change it's call letters or something to like KSFB the ALL NEW B 95.7 San Francisco's Hit Music Channel!

Sounds good to me, though let's not forget the Bonneville's attempt at Top 40 was called "Z 95.7." Guess their "execution" was off on that one too. They could just call it "K-Max," sort of similar to "Camel 106" becoming just K-M-E-L when they flipped from album rock to the "All Hit" format some years ago.

 

[radio dx]

I think this "MAX" thing is getting old. Programers just don't know what to program next. When a format works everyone scrambles to do the same thing thus 20 spanish programed stations in one market on the FM side and 20 "hot talk" formats on the AM side. Like I said before why not the old KNBR or KSFO "personality" style, they have nothing else to program and thats NO JACK!