Prices of AM stations

[almaniac27]

hey darksoldier you seem to have it right... i would hope that if a deal with wsai would work out.. i would love to hear dusty one last time on the old 1360.... but i guess it will not happen..

From what I have heard, the transmitter for 1360 has been grossly neglected since the 70s. In my car, I can hear 1160 clearly on the car radio with no trouble even driving out near Oxford (I live in Ft Mitchell), with 1360 that sound disappears very quick as you drive away from the downtown area, 1360 has too much static and is hardly listenable. As far as a frequency, 1160 is best for me, although I can see the sentimental value that the 1360 frequency has to some people.

In Sharonville, WSAI's signal has been really good lately. During the day it blows in, and I think they fixed whatever the problem was with the nighttime signal, because I can pick it up much better at night now. The HD signal locks in at night too.

 

[FRR]

I've picked up WDJO as far North as Columbus. It's the night time signal that kills them. If you are travelling 275 at night heading east in Ky, the station is GONE before you hit the Ohio side most of the time.

 

[gabigley1]

hey darksoldier you seem to have it right... i would hope that if a deal with wsai would work out.. i would love to hear dusty one last time on the old 1360.... but i guess it will not happen..

WDJO had all the DJs on for the first official day of operations three years ago. Dusty said he tried the Oldies
on every other AM frequency in town so 1160 has to work or he would run out of frequencies to use. That said, it doesn't look like he had much hope in landing on 1360 again.

 

[jcr]

I agree that the nighttime signal is no good unless you are in Kentucky. I suspect most of WDJO's listeners use the Internet stream and not the AM. For me, I listen primarily while driving, when the station fades out I switch to an FM station, at night, it will hold until about the 74 exit from northbound 75, or as FRR said, until you cross the 275 bridge into Ohio.

 

[anti-em]

I wish they would simulcast-- I could then hear Dr Boogie in Norwood after sunset!

Smooth Jazz on Am? heck it is dead on FM in the US and they actually can penetrate buildings with 2 speakers-- put Jazz on the web and give us SOMETHING on CIN? Black Oldies? Gospel? All Lincoln Ware? Radio Disney? Tradio?

 

[gr8oldies]

The Brother Stair Comedy Hour

 

[A#1]

I assume there are no low power FM translators for WDJO? From what I hear, the F.C.C. is handing those things out like candy on Halloween night.

 

[gr8oldies]

No. Think you have to be a daytimer or have flea power at night.

 

[BobOnTheJob]

No. Think you have to be a daytimer or have flea power at night.

There may be exceptions to that rule...WSVX 1520 Shelbyville,IN has 1KW days & 250 watts night and they have a translator on 96.5...something like 150 watts ERP at 300 feet...it can be heard 20 miles in some directions.

 

[A#1]

I don't think there are any rules, but they are doing it, even for fulltime AM's. Noticed one in Owensboro, KY at 100.5 rebroadcasting WVJS 1420, 5kw-D and 1kw-N. Likewise, in Hopkinsville, KY. WHOP 1230 1kw, rebroadcasts at 95.3 and WKDZ, Cadiz, albeit a daytimer is on 2 translator frequencies, 96.5 & 100.9. I'm happy for these broadcasters. It would be nice if WDJO would be afforded the same opportunity.

 

[gr8oldies]

Are the translators for the daytimer operating outside of the main station's schedule? Seems if that's the case they are statins, not translators. This would have made a difference when we were struggling with WULM and it's 34 watts of raw savage night power.

 

[Inventor989]

As I understand the AM-on-FM translator situation, they are being granted to allow AM stations to fill in nighttime holes in their city grade daytime coverage area only. They are allowed to operate 24/7, however, so it's like having an FM simulcast.

 

[A#1]

Let me make a correction to an earlier post by yours truly. It is WHVO 1480 in Hopkinsville, KY with the two FM translators, 96.5 & 100.9. These translators do not rebroadcast WKDZ in Cadiz, KY. My thinking is WHVO runs about 1kw day and much lower at night somewhere in the double-digits. Irregardless, I'm all for these stations. It's great, but I too think it would be nice if WDJO were afforded the same opportunity in the Cincinnati area, that is if any tranlator frequencies would be available.

 

[almaniac27]

It would be nice for WDJO to get a translator, but for some reason Air 1 keeps snapping them up. Besides the main 90.1 frequency, they've got 100.7, 95.5, and 96.9. I don't know why, I can get 90.1 perfectly fine in most areas of the city. It's not very fair, some station with an adequate signal gets three translators to put a format on that I don't think anyone listens to.

 

[darksoldier]

I wish they would simulcast-- I could then hear Dr Boogie in Norwood after sunset!

Smooth Jazz on Am? heck it is dead on FM in the US and they actually can penetrate buildings with 2 speakers-- put Jazz on the web and give us SOMETHING on CIN? Black Oldies? Gospel? All Lincoln Ware? Radio Disney? Tradio?

Simulcasting doesn't grow the audience, or revenue...it just satisfies you after dusk....
Yes...Smooth Jazz on AM... While the net will provide the best office listenership for all the obvious reasons, it is dying on FM for 2 reasons. 1...BA....2. When you buy a station for $20M or more, you catch hell making it back with CHR, let alone a niche format that you don't want to program, localize, or be an NTR addict. Those things require investment in people, and a mindset that doesn't consider ONLY the shareholder. Thus, corporate stations are dropping it like a hot potato. CIN doesn't have that challenge.Look at the NAC demo...Not being effectively catered to by the big boys. Arguably, the best NAC in the country is part of a 2 station cluster in Cleveland. Know why? Privately owned, and they get it. BTW...What the hell is a "black oldie"? Uncle Remus? Perhaps you mean R&B oldies....Guess what?...That's what WCIN WAS for the last 12 years before the receivorship and flip....That worked real well...NOT. All Lincoln? Yep.... I'm sure catering to a SMALL portion of 11.5% of the population around the market is sure to be profitable. ??? Wonder why DBZ dropped the rest of its talk day? BTW...Seems to me he was at WCIN once too. Gospel? GOSPEL?! CVG and DBZ can battle that one out all they like. What's with all the black targeted format suggestions? Do the math... MOJ, IZF, CVG, DBZ, KFS all target blacks...KFS to a lesser degree, but none the less. There is not enough black to go around. Cincinnati was a $140 million dollar ad market. At 11.5% (all things being equal...which they are not) $16.1 million in black targeted advertising is available to all stations. R1's business is to dominate the black population. They have 3 stations...one for 12-25, one for 25-54, and one for folks who want to be community oriented...and activists. Not to mention they also have targeted church goin folk with DBZ. The 3 stations, they have a 9.1 share (very little of that is a white audience), and can combo in a manner that completely covers a potential client black demographic target, thus give them at LEAST 80% of those dollars. That leaves $3.2M for KFS, CIN and to a small point CVG to fight over. KFS is in there with a 4.4, and probably 30-40% (or 1.8 share) of that is black listenership, so there goes another $1-1.5M. Now there's only $1.5M or so even available TO ALL REMAINING STATIONS POSTING ANY BLACK LISTENERSHIP. This again, assumes that in a declining ad revenue period that there is still $140M available in total (THERE IS NOT). Radio Disney? Well that is a better suggestion than the other in terms of available audience, but I think you would concur that getting kids with I pods to listen to AM is NOT GONNA HAPPEN...so kill that one, and Tradio....LMAO!! Why don't you just get with PBS and air Antique Roadshow in a loop? Sorry buddy....

 

[almaniac27]

Darksoldier, you're awesome. ;D

I have a question about some other options for WCIN. I know WCVG tried it and it didn't work out, but what about spanish or brokered ethnic stuff? WCIN has a much better signal than WCVG, at least during the day. I think spanish could work in this market, but I'm not an expert by any means. Let's see, I'm going through formats in my head... progressive talk? I know sometimes this format appears on previously black-oriented stations, like WLIB and WWRL in New York.

 

[darksoldier]

Darksoldier, you're awesome. ;D

I have a question about some other options for WCIN. I know WCVG tried it and it didn't work out, but what about spanish or brokered ethnic stuff? WCIN has a much better signal than WCVG, at least during the day. I think spanish could work in this market, but I'm not an expert by any means. Let's see, I'm going through formats in my head... progressive talk? I know sometimes this format appears on previously black-oriented stations, like WLIB and WWRL in New York.

Thank you for the compliment....Now keep in mind, I personally say format what can make you the most money, so while I am a NAC fan personally, and have a pretty good handle on how to make money with it, I am not inseparable from it. In terms of options, one has to look at:

1. Available audience potential
2. Ad revenue Availability
3. Market composition
4. Competition

The hispanic population is becoming vibrant in this market, but it is not large enough to sustain a station given the concentrations of hispanic population. Price Hill, Mason, Hamilton...all weak nighttime signal areas for WCIN, and hispanics being only (market comp) 1.5% (again using the $140M ad revenue #...) of the population (available audience/ad revenue potentially $140-$220K revenue) makes for a no go. Progressive talk...Air America was a FLOP. If it died on 50KW with marketing dollars and a hometown boy (Jerry Springer), then cancel XMAS. This is a fairly conservative market, and it DEFINITELY isn't New York...so you can't really compare the two. Ethnic brokered? What ethnicities? Black is OVERSERVED in this market. Hispanic is not large enough. Asian doesn't even register yet. Africans have the money to broker, but again not enough audience. Arabs have the money, again, not the audience. Frankly, the answer is already there for now. A format that crosspolinates...Black, White, Hispanic (If you include some afro cuban, and the like), older and younger, with traditional, and smooth.

There are reasons particular formats do not exist in a market...The big ones? They don't make any money, or they take too much work for the potential return.

 

[major]

"There is not enough black to go around."

I'm still laughing at this one.

Why does everyone want to change WCIN, except for the BA reason?

Darksoldier, PM me and I'll send you a copy of the e-mail I sent to the Pres of BA and his response. I think it is really BS not BA.

 

[darksoldier]

"There is not enough black to go around."

I'm still laughing at this one.

Why does everyone want to change WCIN, except for the BA reason?

Darksoldier, PM me and I'll send you a copy of the e-mail I sent to the Pres of BA and his response. I think it is really BS not BA.

Major....as Sgt. Friday would say..."Just the facts ma'am." We're all outta black in this market. Many on this board have the "this is what I PERSONALLY would like to see or hear" syndrome. When they come up with anywhere from $600K-$15+M plus operating costs, they can have at it...'til then, buy an I pod. It is very easy for someone to spend another person's money, and say what should be done when they have ZERO at risk, and even less accurate information as to what the market will bear. RADIO IS A BUSINESS, and if I can be shown there is money in KUM-BAY-AH, sang acapella, in the key of A flat minor, with the 5 Blind Boys of Alabama in power rotation, then so be it...

In short, I think people just think in a personal way. With all due respect, everyone who thinks about a product in terms of what THEY like is doomed to fail without independent wealth.

Hey...I got an idea....start putting hot pickles in all of your flurries at the DQ...You know, the ones you get at the pony keg in the ghetto. You like those don't you? Go to the West End, and pick some up, then blend 1/3 hot pickle into a Oreo flurrie...Bet those help put you over the top in batavia.

 

[major]

"Hey...I got an idea....start putting hot pickles in all of your flurries at the DQ...You know, the ones you get at the pony keg in the ghetto. You like those don't you? Go to the West End, and pick some up, then blend 1/3 hot pickle into a Oreo flurrie...Bet those help put you over the top in batavia. "

They're BLIZZARDS D___N IT!

Many on this board have the "this is what I PERSONALLY would like to see or hear" syndrome. When they come up with anywhere from $600K-$15+M plus operating costs, they can have at it...'til then, buy an I pod. It is very easy for someone to spend another person's money, and say what should be done when they have ZERO at risk, and even less accurate information as to what the market will bear.

Sounds like Washington!