Progressive talk comes to Palm Springs, CA station

[Radio_Realist]

Do you think it will work in Palm Springs?

If it is well promoted, yes, it will work. If it is not well promoted, it will fail.

 

[FightingIrish]

Do you think it will work in Palm Springs?

It gives the owner another talk station to sell time on in the area (they already have two). I think this is the main measure of success these days.

 

[NewsVet]

None of those groups listed are professional communicators dedicated to clarity of verbal communication. Professional broadcasters are. I presume your response indicates that you believe that broadcasters need not adhere to a higher professional standard within the context of their work.

Like I said, I don't see how anyone who doesn't believe in the standards of a profession can call himself a "professional".

Unless you also bend the meaning of the word "professional".

You might want to direct some of your ire at the excellent liberal magazine The Progressive, which bills itself as "A leading voice for peace and social justice since 1909."

www.progressive.org

BTW, this liberal magazine also produces a liberal radio show:

http://progressive.org/radioabout

 

[Radio_Realist]

"You might want to direct some of your ire at the excellent liberal magazine The Progressive"

"The Progressive" was a progressive magazine in 1909. It's editorial policy has changed over the years, until now it is liberal. Like many political institutions in the US, what it is today is not the same thing that it was a century ago, yet its name didn't change.

Case in point, at one time the Democratic Party was dedicated to democracy. They haven't changed their name, just their politics.

 

[FightingIrish]

Case in point, at one time the Democratic Party was dedicated to democracy. They haven't changed their name, just their politics.

I remember when the Republicans stood for smaller government and fiscal responsibility.

 

[Radio_Realist]

"I remember when the Republicans stood for smaller government and fiscal responsibility."

Then you understand my point.

I'm not old enough to remember it personally, but there was a time when the Democrat Party was called the Democrat-Republican Party, and the other party was the Whigs.

 

[FightingIrish]

"I remember when the Republicans stood for smaller government and fiscal responsibility."

Then you understand my point.

I'm not old enough to remember it personally, but there was a time when the Democrat Party was called the Democrat-Republican Party, and the other party was the Whigs.

That's DemocratIC Party, not "Democrat Party"!

You listen to too much AM radio.

 

[Radio_Realist]

"'You listen to too much AM radio."

I haven't tuned into the AM band for more than five minutes at a stretch in almost 10 years.

But to the subject of this thread, I stand by what I said about promotion being the make/break for liberal talk radio in the Palm Springs market. No matter what the majority political opinion might be in any market, no party or political philosophy ever enjoys much more than a 70/30 majority. And if a station can get even a third of that 30% minority to tune them in, then they've got some excellent ratings.

Think about it from a psycographic perspective as well. Any political group that finds itself very much in the minority in a given market will probably be even more receptive to talk radio programming that validates their opinions. Those in the majority don't feel as much need for validation, so they'll tune in music instead of political talk that they already agree with.

But to reach that minority, the broadcaster needs to use other media to inform potential listeners that his programming for them exists. Any broadcaster who thinks people will scan around their radio dials looking for political talk that they agree with is deluding himself. It's the broadcaster's responsibility to let audiences know what he is broadcasting, if he wants to attract new listeners.