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Providence Ratings September 2010 Posted

Looks like PRO-AM & EEI-FM took hits but PRO=FM nearly doubled their ratings! The Spanish stations aren't listed as having any audience. Not encoding?
 
N1WVQ said:
Looks like PRO-AM & EEI-FM took hits but PRO=FM nearly doubled their ratings! The Spanish stations aren't listed as having any audience. Not encoding?
Click to expand...
I don't think this shows Pro-AM or EEI-FM took hits at all, I actually think it shows both are strong. Remember the SP 08 book is the Depetro scandal book, so even with the 6 questionable diaries taken out, the results as a whole are in question for that book becausewho knows where those books would have been placed & reported back if the shenanigans weren't done with those books.

Surprises....that BRU is doing as bad as the meters show (could be because the lower demos sample is off, which I have heard is a problem everywhere), SNE being pretty steady even though it is agreed that the product overall is lacking (quite possibly could be some meters on captive audience (ie SNE being piped in to a workplace), decent number for 98.5 BZ FM/Sports Hub as they have a big problem in the middle to lower part of the state and HJJ only .1 ahead of WRNI!

As is seen in other markets when PPM rolled out, heritage stations dominate.
 
BRU's audience is one that is less and less reliant on radio for music. They don't break new music anymore. The audience already has it. I think at this point they're just a promotional machine and probably still thought of as a cool station to listen to even though fewer actually listen.
 
Why was the embargo lifted? Does it have anything to do with Radio Disney now being off the air? They are off the air... right? That would mean they were the only reason left for the embargo. Am I even close with my guess?
 
McRadio said:
BRU's audience is one that is less and less reliant on radio for music. They don't break new music anymore. The audience already has it. I think at this point they're just a promotional machine and probably still thought of as a cool station to listen to even though fewer actually listen.
Click to expand...


I listen. Still the best station in town for music in my opinion. I just love that format. It's my type of music. Never really thought of them as cool. It seems like Pro-FM and Hot 106 are the "cool" stations these days. I had a friend in my car a few days ago. She asked me to Put on Hot 106. I actually punched the buttons hard enough with my fingers for her to say... "Wow, you are really pounding those buttons." I actually think I did it out of frustration because I truly hate that music they play. lol
 
Coast has a decent cume for operating an empty studio?

Is BRU's drop a sign of the 'American Idol' times with more of the female demos following their Biebers to PRO/ WWLI ? Alternative not so alternative anymore?
 
Holland Cooke said:
Any surprises?
Click to expand...

Maybe a little disappointed......

Since winning thier independence from BU, quite a bit of local effort has gone into what they've been doing over at RIPR 1290/102.7.......yet they still finished .1 behind a station that's pretty much mailing-it-in (920).
 
Skynet74 said:
Why was the embargo lifted? Does it have anything to do with Radio Disney now being off the air? They are off the air... right? That would mean they were the only reason left for the embargo. Am I even close with my guess?
Click to expand...
The stations that weren't buying the trends are now non monitored because they didn't install the encoder to the signal. Disney probably foresaw that they were going to be selling and didn't install as they were still on the air during the measurement (just going dark at the end of September).
 
I'm not sure I quite understand how Disney could have been responsible for the embargo. What was there for them to gain?.....the target audience was unlike anything else in the market.

Whatever happened to the long-held theory here by most of us....that it was likely one of the Spanish stations?
 
Dighton Rockhead said:
I'm not sure I quite understand how Disney could have been responsible for the embargo. What was there for them to gain?.....the target audience was unlike anything else in the market.

Whatever happened to the long-held theory here by most of us....that it was likely one of the Spanish stations?
Click to expand...
Appears at least very likely that Disney AND the spanish stations were culprits seeing as none of them are listed in this report and would have gotten the encoder for free. I have also heard multiple times that one of the big 4 (CC, Citadel, Hall or Entercom) were not buying the trends for all of the stations which also led to the embargo
 
Interesting note.... there is an icon next to WPRO-FM, when you mouse over it, it says that WEAN-FM and WPRO-FM are simulcast.... is this an error on Radio Info's part, or arbitron's part?
 
Anybody see the Providence PPM analysis on allaccess.com? Among the actual Providence stations, trending up for two consecutive months: Hot, Cat, Lite. Trending down, let's just say Clear Channel and yes that includes all three of their music stations.
 
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