Providence Ratings September 2010 Posted

[riradio02842]

Trending down, let's just say Clear Channel and yes that includes all three of their music stations.

WBRU and WCIB also showed trending downward too.

Here is a link to the article
http://www.allaccess.com/net-news/archive/story/82142/exclusive-ppm-analysis-september-2010----austin-pr

Isn't the general trend nationwide for Top 40/CHR/AC to be trending upward and for Rock/Alternative/Oldies to be trending downwards? Thats the general impression I'm getting from my reading on the Internet. If it's a nationwide trend then I don't think it will affect the stations that much. I truly believe WBRU gets hit hard in the PPM system due to its large audience of transient college students in Providence who most likely aren't part of the PPM program. Please feel free to correct me if I'm totally wrong with my opinion.

 

[DG02816]

As for Arbitron's WPRO-FM/WEAN-FM simulcast, wouldn't it make more sense to have 99.7 as WPRV, and return the WEAN call to 790?

 

[Dighton Rockhead]

As for Arbitron's WPRO-FM/WEAN-FM simulcast, wouldn't it make more sense to have 99.7 as WPRV, and return the WEAN call to 790?

The whole WPRV/WEAN call-lettering blunder was probably made by people not old enough to realize that the WEAN calls still carry an amount of goodwill......at least for us old geezers and old bags, anyway...

 

[Numo]

Can someone answer me a question? If you look at the markets for radio Providence is broken off from SE Mass (Fall River and New Bedford) unlike with TV ratings.

Now if you look at transmitter coverage most of Providence covers that area "as local" all the way past New Bedford but it isnt considered in the ratings.

Kind of sells the Providence market short by actually shrinking it even though most areas are geographically local, especially Fall River... Never understood this.