> > this will probably sound like a totally silly question,
> but
> > realistically, who needs PSAs anymore (other than the
> > pertinent local PSAs you'd run that are home market
> > specific)?
> >
>
> There's a local station in my area that runs a lot of them
> for filler, like when they don't have paid ads. That doesn't
> sound good to me.
>
Maybe not, but in some formats (like the talk station I program) you have to fill all of your breaks completely to keep the station running on schedule. It's not like a music format where you can just add another song. Plus, if I'm not mistake, you are supposed to run at least some PSAs for FCC compliance. We use PSAs and promos to fill the breaks that wouldn't be filled otherwise. Much better than the computer spitting out random stuff to fill breaks.<P ID="signature">______________
Dan Cooper
AM540 The Word/105.3 The Fish Milwaukee, WI
Notice: My views, opinions, and statements are my own, not those of Salem Communications, its employees, partners, affiliates, or sponsors.</P>