so when does Pulse launch??
http://pulse87.com/?gclid=CIrMyJmM1JACFQIcHgodGQNTOA#
http://pulse87.com/?gclid=CIrMyJmM1JACFQIcHgodGQNTOA#
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Pulse 87.7
- Thread starter Jeffrey
- Start date
F
FreestylePete
Guest
The week of Jan 14th i can hardly wait! Exciting radio comes back to NY
I
ITC Delta
Guest
It's gonna be a friggin joke 
I
ITC Delta
Guest
Yeah, it's so far out of the box, and out of the band...87.7 HA!!!!!!!!!!!!!!!! such a non issue to any commercial broadcaster.Jeffrey said:
LibertyNT said:
"Pulse 87.7" is a TV station.
Seriously.
The sound of TV channel 6 is on 87.75. It would not be the first time the owner of a channel 6 TV station has tried to operate it as a radio station. Best I can tell it's legal, but only if you limit modulation to about 33%.
(more accurately, what would be 33% for a FM station. Which is the same as 100% for TV.)
KZND-LP TV 6 (87.7) Anchorage (now KOAN-LP) was doing this first back in '99. It got actual ratings.
Analog TV 6/FM 87.7 can be a GOLDMINE to a forward thinking broadcaster who can seamlessly run a combination TV/Radio station ("Radio You Can See"?) using music videos. Add a video/audio web feed and BINGO! Would work great for a music or all news station-even talk.
(That is until 2009....But it's likely the analog TV broadcast cut off date will be pushed back at least another year because most people still don't know of the coming change or confuse it with digital cable or something because most TV broadcasters/networks are still WAAAYYY behind in getting the word out.....)
Analog TV 6/FM 87.7 can be a GOLDMINE to a forward thinking broadcaster who can seamlessly run a combination TV/Radio station ("Radio You Can See"?) using music videos. Add a video/audio web feed and BINGO! Would work great for a music or all news station-even talk.
(That is until 2009....But it's likely the analog TV broadcast cut off date will be pushed back at least another year because most people still don't know of the coming change or confuse it with digital cable or something because most TV broadcasters/networks are still WAAAYYY behind in getting the word out.....)
Bongwater said:
Provided you can survive that low modulation thing. 100% modulation for a TV station is 33% modulation on a FM radio. Or to turn the fraction over, 100% modulation for a FM station is 300% for TV. Pulse 87.7 may be running 100% FM modulation (as Nick says) but that's not legal & sooner or later one of their competitors is going to call them on it.
I will be VERY VERY VERY VERY surprised if the analog cutoff date is pushed back.
However, the 2/17/2009 cutoff date applies only to full-power analog stations. No cutoff date has been set for low-power stations like KZND and Pulse 87.7. I believe a low-power cutoff date *will* be set, but it won't be in February 2009. My guess is they'll get another 12-24 months.
Again, the 87.7 in Anchorage seems to have been doing this for quite a while, and I think with full FM modulation, so my guess is that the Pulse 87.7 will keep using full FM modulation as well.
If the Pulse does something really unique and out of the box, and really catches the vibe and the music scene of the city that is ignored by the existing stations, then I have a feeling that it *will* be successful. Keep in mind that they will not have the same pressure for ratings that "real" radio stations have, and as such will be under fewer constraints to "play it safe." If they can build a loyal following that will get local advertisers results, they will be fine.
If the Pulse does something really unique and out of the box, and really catches the vibe and the music scene of the city that is ignored by the existing stations, then I have a feeling that it *will* be successful. Keep in mind that they will not have the same pressure for ratings that "real" radio stations have, and as such will be under fewer constraints to "play it safe." If they can build a loyal following that will get local advertisers results, they will be fine.
F
FreestylePete
Guest
I agree. If it plays the music that New Yorkers really want to hear like current dance/house music at night and other street songs of the city during the day then listeners will flock to the station.
neo11 said:
My sentiments exactly. There is so much underground genres of music in this city untouched by predictable commercial radio that if WNYZ plays it's cards right they could infact create a real buzz.
It would appear there not really in it for the money.
I also don't think their current Russian format airs any commercials. Can there even be commercial station below 91.9fm?
I'm pretty sure the Russian station does air commercials. Since they aren't really a radio station, and they are actually below the non-commercial band, I don't think the restriction applies to them. I don't know, however, if there is a restriction on airing ads because they are an LPTV station, but my guess is that there isn't, as other LPTV's seem to air ads and paid programming ad nauseum.
M
MarcR
Guest
FreestylePete said:
I think you're living in a Pollyanna-ish alternate universe if you genuinely believe there's that much of a demand, outside of weekend speciality shows, for an ultra-niche genre like current dance. Current Dance is an ideal format for an HD2 or HD3 station or, of course, satellite radio.
K
K-Tel
Guest
You all seem to forget that no matter the format, trying to get people to listen to a station on 87.7 will be a major issue. They will have to spend a large amount of money on marketing just to get the word out. Look at the biggest stations in the city and think about where you've seen them plunk down marketing dollars - billboards, TV, internet, bus / cab / subway / bus stops, newspapers, magazines, sporting/concert venues, etc. To train an entire city to "tune down" to 87.7 (some radios start with 87.9) is going to rake a lot of time and a lot of money. They'll need to create something very different but not leave out the common listener to float above water.
I don't think they are looking to "train" an entire city to tune down to 87.7. Also, it's not any different than "training" someone to tune to 94.7 or 101.1 or any other frequency, even if that frequency is within the commercial part of the dial. If listeners know where to go, it doesn't matter if it's 87.7 (other than the few people that have radios that start at 87.9...personally just about every radio I've ever used or seen in stores with a digital tuner begins at 87.7 or even 87.5), or 107.9. If the station airs something that creates a buzz, listeners who want to hear that kind of programming willfind it.
From what I understand, the station also won't solely play dance, but play new music from many genres....kind of a very hip CHR station. If they can mix in the best new hits from many genres, ranging from rock to hip-hop, and throw in some specialty shows featuring, for instance, dance music, then I think they will see success. I'm very eager to see how it's all going to play out.
From what I understand, the station also won't solely play dance, but play new music from many genres....kind of a very hip CHR station. If they can mix in the best new hits from many genres, ranging from rock to hip-hop, and throw in some specialty shows featuring, for instance, dance music, then I think they will see success. I'm very eager to see how it's all going to play out.
K
K-Tel
Guest
Dial position is really going to matter. I'm not saying that they might not do well, but they really will have to explain that there is something new all the way to the left of the dial. Take it from this point of view. Before I got into radio, I knew nothing about it. AM was where you went for news or sports and anything below a certain number on the FM dial either didn't come in (this is a problem for 87.7) or wasn't "good." The average listener might not even know there is an 87.7 on their dial.
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