pulse 87 ad campaign?

[musik187]

Well I have to say, I just saw something that completely disheartened me concerning Pulse's future and if these numbers are any indication of how well the station is truly fairing, they are in deep s@#$!!! ... I wish I could have better news but the below link showing the unofficial PPM ratings in NY don't even show Pulse appearing anywhere on the map... (copy and paste the link I provided below)

http://www.nydailynews.com/entertai...on_the_radio_listen_up_wltws_still_leade.html

 

[nd2023]

I don't know if Pulse 87 is even listed in the 12+ PPM ratings because they are a TV station. I thought that they just subscribed to encode PPM data for their own use.
On the air, Pulse seems to have the most personality and interaction with listeners. They consistently air listener's phone calls and play requests quickly (I have called in many times). That is lacking from the other radio stations. Its New York City, there is bound to be a substantial audience for dance music. It's already getting sponsors from clubs and Major World constantly advertises. Party 105 in Long Island in a much smaller market has been on the air with a dance format for over 10 years. That station once flipped away from dance, only to flip back to dance after it failed being a CHR.
Z100 and KTU's ratings have gone down.
A .1 share in New York is equal to a 5 share in Atlantic City, 10 share in the Hamptons, or a 1 share in Hartford.
It would be great if 87.7 and 94.7 trade formats.

 

[neo11]

Exactly. Pulse's numbers aren't published for you and I to see, but they are measured in the PPM's and Pulse/MMDA has access to those numbers.

 

[musik187]

So none of us will be able to tell if the station is doing well or not via any sort of PPM data because it won't be available to the public. Um ok ... Not sure I get it, but alright.

I mean, I understand the ratings are for promoting the station more to advertisers but it's a shame we won't be able to tell how the heck the station is doing, that's all... but oh well...

 

[neo11]

It's not much different than the non-commercial numbers not being published, but still being measured (and made available to the stations if they want them).

 

[nd2023]

It's not much different than the non-commercial numbers not being published, but still being measured (and made available to the stations if they want them).

If non-commercial stations aren't published, how did Z-88.9 make the 12+ Philly book?
That's an accomplishment for a dance station that transmits from 25 miles away from Philly, and weak reception in the city itself. Pulse, with its stick on "that big blue building", and a strong signal in the 5 boroughs and immediate suburbs, should have made the NYC book if it were published.

It would be great if Pulse made both the Arbitron and Neilsen ratings

 

[neo11]

Is Philadelphia a PPM market? If so, I believe that PPM markets would publish non-commercial stations as well, if they wanted. But again, all stations are measured. If Z88.9 is getting its numbers from the RRC, for instance, that's a service that provides ratings information for non-commercial stations across the country. By looking at the numbers there, one would see plenty of stations that would have made it to the 12+ numbers (above the 0.3 threshold) if they were published.

In NYC, non-commercial stations aren't published, but again, this does NOT mean they are not measured by Arbitron. And that was the point I was trying to make with Pulse 87. They are being measured by Arbitron's PPM devices, the statistics are being made available to Pulse and Mega Media Group, but the numbers aren't actually published beyond that.

 

[Dancerev889]

Is Philadelphia a PPM market? If so, I believe that PPM markets would publish non-commercial stations as well, if they wanted. But again, all stations are measured. If Z88.9 is getting its numbers from the RRC, for instance, that's a service that provides ratings information for non-commercial stations across the country. By looking at the numbers there, one would see plenty of stations that would have made it to the 12+ numbers (above the 0.3 threshold) if they were published.

In NYC, non-commercial stations aren't published, but again, this does NOT mean they are not measured by Arbitron. And that was the point I was trying to make with Pulse 87. They are being measured by Arbitron's PPM devices, the statistics are being made available to Pulse and Mega Media Group, but the numbers aren't actually published beyond that.

Non-Coms are published in PPM markets. Philly was the second PPM behind Houston. WXPN and WRTI are both Non-coms and they show up in the Philly book. Every station in the market was given an opportunity to be encoded. In Philly, Non-coms are proving that people do listen to the left side of the dial

 

[nightcrawler35]

I think Pulse is going to be alright. You got to look at the talent they have on the
station. Star & Jewelz and all the top notch mix dj's. That doesn't sound like a station
starting to fold. Look the station hasn't been on a year yet give it time.

 

[TonySantiago]

BREAKING NEWS! Pulse has started an AD campaign!

Spotted around 5PM over 'KTUs BeatStock in Jones Beach was a banner plane flying over the Nikon at Jones Beach theater stating..."PULSE 87 NEW YORK'S NEW DANCE MUSIC LEADER"

A couple of KTU staffers working the event were pissed, saying "that sucks!"

 

[andreajesus]

BREAKING NEWS! Pulse has started an AD campaign!

Spotted around 5PM over 'KTUs BeatStock in Jones Beach was a banner plane flying over the Nikon at Jones Beach theater stating..."PULSE 87 NEW YORK'S NEW DANCE MUSIC LEADER"

which made YOU smile.... 8) 8) 8)

Andrea

 

[Dancerev889]

BREAKING NEWS! Pulse has started an AD campaign!

Spotted around 5PM over 'KTUs BeatStock in Jones Beach was a banner plane flying over the Nikon at Jones Beach theater stating..."PULSE 87 NEW YORK'S NEW DANCE MUSIC LEADER"

which made YOU smile.... 8) 8) 8)

Andrea

Thats classic. Sounds like a radio war. Ah the good old days

 

[lalumia]

hey Tony, how much did it cost you to rent that plane?...........(just kidding)

 

[TonySantiago]

hey Tony, how much did it cost you to rent that plane?...........(just kidding)

$500! Just kidding!!! And yeah, it did go back to those "radio war" days when stations would do things at each others events. I don't know if they're going to fly that plane over at PNC but if they do, I'll snap pics

 

[pjc1961]

Is Philadelphia a PPM market? If so, I believe that PPM markets would publish non-commercial stations as well, if they wanted. But again, all stations are measured. If Z88.9 is getting its numbers from the RRC, for instance, that's a service that provides ratings information for non-commercial stations across the country. By looking at the numbers there, one would see plenty of stations that would have made it to the 12+ numbers (above the 0.3 threshold) if they were published.

In NYC, non-commercial stations aren't published, but again, this does NOT mean they are not measured by Arbitron. And that was the point I was trying to make with Pulse 87. They are being measured by Arbitron's PPM devices, the statistics are being made available to Pulse and Mega Media Group, but the numbers aren't actually published beyond that.

Non-Coms are published in PPM markets. Philly was the second PPM behind Houston. WXPN and WRTI are both Non-coms and they show up in the Philly book. Every station in the market was given an opportunity to be encoded. In Philly, Non-coms are proving that people do listen to the left side of the dial

Look again at the article:non-commercial stations ARE listed : see that WNYC-FM & WNYC-AM are tied in 26th place with a 0.9% share. Whether Pulse 87 qualifies to be included in the Arbitron ratings as a low power TV audio frequency may be a different issue. OR: their ratings are lower than a 0.9% share (the cutoff point in the article).

 

[neo11]

Non-commercial stations are listed in the PPM's (but not in the books that still go by the diary)

Pulse has a separate deal with Arbitron to be measured and to have access to their data, but the deal does not include the data being published for you or I to see.

I just used non-commercial stations as an analogy, as they have not been published up until now with the PPM rollout in some markets.

 

[nd2023]

Pulse 87 should have dropped flyers over the Beatstock crowd. That would be hilarious.
I bet that got people to talk about Pulse 87, and therefore, more KTU listeners would sample Pulse. KTU "stole" Pulse 87's core artists for Beatstock, and Pulse launched an "air raid" at Beatstock.

 

[TonySantiago]

Pulse 87 should have dropped flyers over the Beatstock crowd. That would be hilarious.
I bet that got people to talk about Pulse 87, and therefore, more KTU listeners would sample Pulse. KTU "stole" Pulse 87's core artists for Beatstock, and Pulse launched an "air raid" at Beatstock.

Unless I got there late, nothing was done over at PNC regarding Pulse 87. And the talk I did hear in Jones Beach, as the banner plane was flying over, was one of the 'KTU street team guys getting pissed off and getting weird looks my way! lol

Though my gut feeling being at Beatstock, whether CC or Live Nation wants to admit this or not, is that there were a TON more people at the concert this year than last year...when Pulse WASN'T on the scene yet. If Pulse had some sort of mini-effect to do with this, just based on their presence on the radio scene, a lot more people have become aware of dance music moreso than ever before. From my end, I was told by some that they weren't going to this concert because they were still pissed at 'KTU, which I thought was ridiculous. 'KTU or not, support the music, support the artists.....don't let that be the reason why you don't want to enjoy yourself.

 

[lalumia]

part of the reality check of all this ,regarding the larger crowd,etc is that Beatstock this year was co promoted with Z 100 as a joint venture,and the head line 'marquee' acts, Danity Kane, Pussycat Dolls, etc are regarded by the Z audience as mainstream pop, not traditional dance artists,so it's really hard to figure out who showed up for what reasons, compared to last year,when the Z 100 brand was not part of the ticket

 

[TonySantiago]

part of the reality check of all this ,regarding the larger crowd,etc is that Beatstock this year was co promoted with Z 100 as a joint venture,and the head line 'marquee' acts, Danity Kane, Pussycat Dolls, etc are regarded by the Z audience as mainstream pop, not traditional dance artists,so it's really hard to figure out who showed up for what reasons, compared to last year,when the Z 100 brand was not part of the ticket

TRUE!

There were Z-100 banners up there, even though this was promoted as "KTU's" Beatstock. Though, 'KTU DOES play Pussycat Dolls and Danity Kane as part of their rotation as well and judging by the crowd there, it was a dance music base...not just a "pop" thing.