pulse 87 ad campaign?

[Dancerev889]

part of the reality check of all this ,regarding the larger crowd,etc is that Beatstock this year was co promoted with Z 100 as a joint venture,and the head line 'marquee' acts, Danity Kane, Pussycat Dolls, etc are regarded by the Z audience as mainstream pop, not traditional dance artists,so it's really hard to figure out who showed up for what reasons, compared to last year,when the Z 100 brand was not part of the ticket

I dont think Z100 had that much too do with why it was a success this year. There was very little radio station presence from both stations. In years past they were out introducing every artist, not this year. It was plugged as the promoters event and even the tickets did not mention either station. I think Beatstock has become an event and could go on without a radio station if it had to.

 

[KDRadio]

honestly I love the station every time I come to NYC but they need to promote it, because its a very specialized format and it will die if they don't hook people that would not normally even travel below 90. what ever on there radio dial. and I know I'm going to get jumped on from everybody in this board but I'm merely thinking how normal non radio professionals would think. Especially with the Starr n Buck show I have run into people in the city that don't even know he is back on He's Starr Damn it if there is anybody on that station who is worth promoting its him at least, not saying all the deejays are not worthy, but most stations promote the morning shows, and I have not seen any billboard on the highway. How come..........

 

[lalumia]

Z 100 had very much to do with drawing the crowd;
the top 40 giant was running spots, giving away tickets, having on air mentions dropped into the mix constantly for a month or two before the show, so whether they were actually visible on stage doesn't matter,
they had everything to do with getting bodies into seats at the venues in the first place, it's not even a matter of discussion

 

[Dancerev889]

Z 100 had very much to do with drawing the crowd;
the top 40 giant was running spots, giving away tickets, having on air mentions dropped into the mix constantly for a month or two before the show, so whether they were actually visible on stage doesn't matter,
they had everything to do with getting bodies into seats at the venues in the first place, it's not even a matter of discussion

So I can say the samething because we ran spots, gave away tickets and on air mentions. We had no visibility at the show.

 

[TonySantiago]

Looking up from backstage, I did see a couple of Z-100 and 'KTU banners mounted on the beams at PNC. This was more of a "Live Nation" event than CC anyway but being that the event has traditionally been associated with solely 'KTU, people remember that. If anything, some people were asking me what Z-100 was doing there being that this was a 'KTU event in the past? Once I explained that Z-100 and 'KTU were co-owned by the same company, people understood.

To that, while radio was a catalyst to get the word out....let's face it, the full credit can't solely go to radio. Getting the Pussycat Dolls and Danity Kane to perform helped get the huge crowd since both groups are ALL OVER the place in the mainstream media throughout the country. Even if 'KTU or Z-100 or Z88.9 for that matter DIDN'T get the word out, people that are fans of both groups would have flooded TicketMaster or StubHub just to see those groups. All of the other acts, from that perspective, is a bonus! That's what did it this year for Beatstock!

I think Beatstock has become an event and could go on without a radio station if it had to.

I'll take that quote one step further. Not only could a Beatstock go on without a radio sponsorship....I also believe it can AND SHOULD go outside of the New York/New Jersey area!

Based on the success of this year's large turnout and getting hugely branded acts such as Danity Kane and the Pussycat Dolls, Beatstock can go around as an actual dance music/rhythmic touring concert throughout most regions of the country. Philly and Boston would get the huge turnouts as well as Miami, L.A., S.F., Las Vegas, Seattle, Chicago. Even smaller cities such as Hartford, Albany, etc. could get in huge turnouts as well. The show can be "localized", presenting certain artists that are popular in a given region. A show like this may just actually help push dance music in more places throughout the country.

And to go back to KDRadio and on topic here ....I was actually surprised that Pulse spent money on a banner plane over Beatstock at Jones Beach. But, unfortunately, I really don't believe the station has a large disposable budget to go around pushing billboards.

 

[lalumia]

So I can say the samething because we ran spots, gave away tickets and on air mentions. We had no visibility at the show.

well then you should say it handsome....although I think that Z may have just a few more listeners and thereby a bit more influence;
at the end of the day did this event further the cause of dance? remains to be seen..

 

[TonySantiago]

well then you should say it handsome....although I think that Z may have just a few more listeners and thereby a bit more influence;
at the end of the day did this event further the cause of dance? remains to be seen..

Compared to last year, this was the BIGGEST turnout so that seems positive. I could not find an empty seat at any of the venues. That's why I am hoping that Beatstock could be a "traveling" tour next year and go to other cities (and of course still have the NY/NJ venues).

 

[JohnParker]

I saw plenty of empty seats for the first half of the show and that's one of the problems. Maybe there needs to be less acts and a later start to give a bigger impression that things are fantastic. Either that or call it the Freestyle revival and get on with it.

The late arrival of the fans gets worse every year. To me that indicates that they aren't interested in seeing anything other than the massive named dance/pop acts and the freestyle groups.

I will say that we saw a decent jump in the sales of our artists that performed at Beatstock this past weekend. Could that be because of the "new faces" that Z100 brought to the party this year? Or maybe people heard September do "Satellites" for the first time and loved it? Who knows but it did help.

BTW, how did this thread go from Pulse's Ad campaign to Beatstock???

jp

 

[lalumia]

People do luv "Satellites" when I play it at The Bunkhouse, they hear it and regard it as a 'new' record, with a more U.S. feel thanks to the Little Richard/"Girl Can't Help It" riff that recently worked for Fergie("Clumsy") as it did for The Tamperer with Mya a decade ago

 

[Morpheux]

I saw plenty of empty seats for the first half of the show and that's one of the problems. Maybe there needs to be less acts and a later start to give a bigger impression that things are fantastic. Either that or call it the Freestyle revival and get on with it.

The late arrival of the fans gets worse every year. To me that indicates that they aren't interested in seeing anything other than the massive named dance/pop acts and the freestyle groups.


jp

From what I heard 1/3 of the crowd left after the freestyle acts were done. It's amazing how artists who haven't had radio hits in 15 yrs can outshine acts that are all over radio,tv.

 

[lalumia]

the freestyle acts are apparently the bait, so people can then talk about how many people showed up for new dance acts, even though nobody actually did.....besides my man Tony of course, and some message board residents

 

[TonySantiago]

Getting back to JP for a sec....yeah towards the beginning, especially at Jones Beach, the crowd was minimal. It did pack up midway in though and that's where it became huge. In comparison to last year....though for Jones Beach, the rain and chilly weather were the main culprits, it was a larger turnout. And if it helped September and other acts get more recognition....fantastic!

Oh yeah...and John, Beatstock got in this thread because Pulse 87 flew that banner plane over at Jones Beach just before the concert began.

 

[sdol]

All of their DJs are note-worthy. For example, Showboat was on KTU, Andre left his job as PD of Party 105 to join Pulse, the PD of Pulse was the PD of the original Hot 97, and of course, Star and Buc Wild was more popular than Howard Stern in New York. If you don't like Pulse 87, don't listen, not everyone likes dance music just like not everyone likes country or hip hop or any other format.

All of their air staff was let go or outright fired from previous positions for one reason or another. They ARE NOT dj's...the correct term is on air personalities. Please make note of that.

I don't know where you get your information from but Jewelz left KTU on her own accord. So did Vic Latino and I'm not sure how many others. I don't know whatever happened to Frankie Blue but that station has never been the same since he left.

And give me an f***ing break on-air personalities they are not these are DJ's after all these are the ones you want spinning in your clubs... would you then call them on-air personalities? I'm sure Funkmaster Flex would laugh in your face if you called him an "on-air personality", but that's a whole other station, but I think you can get my point. That is if you even know who Flex is????

I could not edit my post to say "most", so there is the clarification for that statement. Vic is not on Pulse, that is news to me since he is at Party.

Ok I will give you a break, yeah I know who Flex is and I know who broke Flex on Hot 97 because he is my good friend. I like Flex because he is fun to listen to and has the same ethics music wise that I do. Using him as an example to "prove" your viewpoint is stupid because that is not what I am referring to. Find out who you are talking to before you talk about someone "laughing in someones face" is makes you look silly.

I don't think you understand my post so I will clarify it just for you. "On-air personalities" or broadcasters are just that, they talk on the mic that is their JOB, they DO NOT spin records like "they used to do" AND talk on the mic. All the playlists are gen'd into the computer scheduling software with very very few exceptions.

And to answer your other question if I would want them to spin at my club, well quite frankly no. Flex, if I were running a hip-hop based venue would be welcome because he is good IMO not because he is on the radio. Being on the radio mic and being a good dj are two separate things and are not usually mutually exclusive. If you think that being on the radio as a dj makes you good, well then I will walk up to you and laugh in your face, because most of the radio dj's don't play vinyl they are button pushers and the mix shows display that. They perhaps can fool you but not me. I have a higher standard that I apply.

As far as Pulse goes I still feel they are not going anywhere and I base that on hardcore business facts not hype. When you start any business venture you better have the seed money to maintain it through things like ad campaigns, especially with media outlets like a new station...if you think your ad campaign of being "word of mouth" will make you pop, you are fooling yourself. I will leave it at that....

That is what I love about these boards, people who think they know Jack, but don't no Jill about what the REAL deal is.

Ok so I have been on vacation and have come back to what to me has become a really long post that is working as an ad for Pulse for radiogeeks like us.

I would like to clarify I never said that Vic Latino was on Pulse. I said he left KTU on his own accord.

Actually I think I made my point very clear. Funkmaster Flex is a CLUB DJ turned into a radio DJ. Feel free to jump all over me but from when I used to listen to Hot 97 all of the time a few years ago, Flex was still being paid to spin at clubs where I'm sure he uses real records and not machines to spin. But maybe I am wrong about that. I don't know for a fact. And yes there is a big difference between a DJ like Flex and a Romeo on the Radio. If you were to call Romeo an "on-air personality" then I would agree, but to call someone with Flex's background the same to me is an insult to his talent. Not only is he a good talker, but he knows how to work a live crowd, not just an audience via a radio, because he has all of that experience spinning at a club. Perfect example is Showboat, who was discovered spinning at a club. It takes a certain type of talent to work a crowd and keep them dancing all night long. To me it takes the mix of new music with music that makes you say "Damn I remember this song (which was a hit back in the day)."

As far as knowing who Flex is. I have a question for you. Do you remember when Hot 103 flipped to Hot 97? I do because I won $97 dollars from them when they made the switch.

I don't quite get your point about DJ's and spinning records. Most stations since back in the 80's worked off of what are referred to as "carts" or what you would call an 8 track tape or CDs. I think it was very rare to find a station actually playing records for reasons that are simple. Records skip, records scratch, and it's hard as hell to time out an intro of a song using them.

Nassau broadcasting was one of the first (at least in the tri-state area that I know of) to start using a computer program called Scott Studios, which used uploaded music to the computer's database or "record library". Z100 only started using Prophet when Clear Channel took over ownership of the station.

But back to the original reason for this post. I will say if so many of you are talking about the station, it's bound to be a success. Because for every friend you tell about it, that many more people will check it out. I think once they have enough money they'll move their radio tower to a place that puts out a stronger signal. But hey you never know they could flip to another spot on the dial and take over that one. Although, I find that very hard to believe that will happen because of the fact that Clear Channel and Infinity own most of the NYC FM stations.

Flying a banner over Beatstock is hilarious and brilliant. I wish I had a picture of the look on all of KTU employees' faces.

I remember when Z100 broke onto the NYC market and how everywhere they went they had that huge inflatable gorilla. It was always a slap in the face to the other stations that merely had t-shirts, cds and stickers to hand out. I don't think they use the gorilla anymore because they no longer use "from the top of the Empire State building".

As far as Pulse saying "from that big blue building in Queens" to me is a very catchy phrase that makes the station sound extremely large. And I really don't think they need to advertise because word of mouth is the best way to get customers (listeners in this case). Ask anyone who owns a business and they will agree with this statement.

You're right I know nothing about this business and this post says just that. ;D

Ok so go ahead and bash me now, but I am just wondering who is the PD at Pulse?

 

[TonySantiago]

Ok so go ahead and bash me now, but I am just wondering who is the PD at Pulse?

PD = Joel Salkowitz
MD = Jewelz Lopez

 

[sdol]

Thanks.

Where does Joel Salkowitz come from? I've never heard the name.

Thanks.

 

[TonySantiago]

Thanks.

Where does Joel Salkowitz come from? I've never heard the name.

Thanks.

I believe you DO know...but I'll humor for the hell of it...it's been a good day for me ;D

Some station up the dial at 103.5 and 97.1 circa 1986 - 1992. Maybe you can familiarize me with the call letters since I might have forgotten somehow?

 

[sdol]

Thanks.

Honestly I don't remember Hot 103's call letters. Back then I was just a "fan" of radio and music and didn't pay attention to who were the PD's of and the call letters of a station.

Maybe this is why I am loving Pulse so much! 8)

 

[TonySantiago]

Okay....I just thought there was sarcasm! ;D

For the record, it is WQHT...from the day Hot 103 launched to the current Hot 97. And regarding Pulse, a lot of dance fans find this station a pleasure compared to what 'KTU did. Good people in there.

 

[sdol]

Okay....I just thought there was sarcasm! ;D

For the record, it is WQHT...from the day Hot 103 launched to the current Hot 97. And regarding Pulse, a lot of dance fans find this station a pleasure compared to what 'KTU did. Good people in there.

No I was trying to remember and all I could remember was WQHT... funny I was right when I thought no way in hell could that have been both station's call letters. Guess I'm more of a radiogeek than I thought.

Believe me I know what Cheap Channel has done to some of my favorite radio stations and it's really sad to see.... but The Pulse gives me hope on regular radio and the state of the music industry.

Of course (as most of you already know) I'm still a fan of Opie and Anthony but would prefer them in the afternoons. And well my Z Morning Zoo... well I still miss Elliot if that says anything about my radio geekness! And while I'm at Mr. Leonard!

Thanks for your input and for not bashing me... but feel free to at anytime... I can take it! ;D

 

[TonySantiago]

Thanks for your input and for not bashing me... but feel free to at anytime... I can take it! ;D

I bash no one . Besides, I've certainly have taken my "licks" and "punches" all these years doing what I've been doing. But for dance music, it is all worth it! It ends when I die

Take care