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Pulse 87 is now seeking financial support to stay alive!

Nick said:
WBAI and WFME and many public radio stations survive on donations. Pulse 87 could also do that.
I wonder if I should sell my Mega Media shares and donate the profit to Pulse 87, or will that hurt the company more.
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The difference: Those examples are non-commercial enterprises, and WFME probably operates less so on donations and moreso on the church footing the operating costs just to keep the signal presence there-for their 'mission'-whatever that is. There is an understanding that, yes, we ask for money, and these are tax-deductible donations because we are expected to operate with a nominal interest and a niche segment of the audience.

This is a commercial enterprise-such as it is-and it should just die if it cannot support an audience. Obviously, the .7-no matter what everyone else is doing in the market-doesn't cut the mustard.

So, I'm guessing these donations are not tax-deductible?
 
lalumia said:
wow, the body's not even buried yet and they're already running to NOW;
that's good;
they can use 11 or 12 more listeners....
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Lol........I hardly listened to Pulse but 750,000 others did.

NOW is poise to make some type of tweak to their format why not more dance.
 
Now-FM has a far more substantial TSL problem than a Cume one, so I doubt switching to an all-dance format would remedy that. However, they could always add more dance product to their playlist and see what happens.
 
softmachine said:
This is a commercial enterprise-such as it is-and it should just die if it cannot support an audience. Obviously, the .7-no matter what everyone else is doing in the market-doesn't cut the mustard.
Click to expand...


One: This station is really a TV station that's just feeding audio on 87.7. They expect it to be this highly funded multimedia owned corporation like C*ntChannel or Citahell.

Two: Pulse only covers Northeastern NJ, Half of the 5 Boroughs and mostly Long Island. That leaves Upstate NY, Connecticut, West, Central NJ, and the Jersey Shore that can't hear Pulse. As far as their limited signal, they surely as hell can put on a good station BETTER than some of these highly powered FM stations in NYC.

Three: Some radios can't even go below 87.9

Four: speak of 87.9, Pulse would come better if that pirate on 87.9 wasn't on

Five: Out of the limited signal, Yes, it can't reach all, but it did support an audience as much as it could.

Six: If ANY station should die, it should be the trainwreck of what they call a "Rock Experience" that is on 101.9 and either adopt K-Rock's HD2 Signal or have a "G-Rock" approach.


If this format doesn't fit well like everyone says, then give better or more reasonable reasons why this format doesn't fit in NYC.
 
If they need money...get a business loan.

This is as rude and obnoxious as the tip cup at Starbucks.
 
Obviously this is a unique situation where the company was in trouble before Pulse even hit the air. Yes, they sound good and I really think there's an audience for it. However, it's 87.7 and pretty much everything stated 2 posts above is right on. And I don't think keeping the internet stream up is the answer either. In fact, that could be costing a ton of money too. This station is probably gonna go dark... and based on the financial state of some of these other broadcasters, they won't be the last.
 
If you look at thier financial statements, you'll see this company owes a lot of debt, has defaulted on loans, and already has tons of shares of stock. The more stock they put out, the more dilluted and worthless it becomes.
 
Pulse 87 is not the station that caused them to get into so much debt, in fact, if it had no debt, Pulse 87 would be bringing in a big profit.
 
billalm said:
And I don't think keeping the internet stream up is the answer either. In fact, that could be costing a ton of money too.
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Actually, running an Internet stream will cost much less than operating an FM station. Usuallly Internet streams with royalties and hosting run on average of $5000 a year, compared to $750,000 a year. Licenses with SoundExchange (BMI, ASCAP, SESAC) usually run about $250-$300 per year compared to FCC licensing which is probaly 10x as much. They can also have on-air personalities and can air advertising but can't charge the same as FM stations do. If anything, Internet radio is the future. Pretty soon, you are going to see WiFi sticks replace FM sticks.
 
MarcR said:
Now-FM has a far more substantial TSL problem than a Cume one, so I doubt switching to an all-dance format would remedy that. However, they could always add more dance product to their playlist and see what happens.
Click to expand...

Or just have a "Party 105.3" punch to it. That station still keeps their dance music in rotation and blends in hip-hop and some CHR as well. I'm surprised Now hasn't done this since the first day they went on air. If they really want to compete with Z100, then Now has to take this opportunity and show more action into what they say.
 
Pulse87.com is back to normal.

Borasio has only used the mic once so far, "Pulse 87, on your radio forever...."

Rolling tape here :)
 
Nick said:
The stream won't bring in as much revenue or cume as 87.7
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You actually would be surprised how much cume an Internet Station can get. Take a look at ElectricFM's TSL's. I'm sure Pulse if anything will get more TSL and cume streaming online. They may not get that much advertising, but can still make a profit, not as much as they would on the dial, but at least they won't be in the red as they are now.
 
Given the prices paid for stations in the late nineties, if not for sympathetic lenders, most of the stations in the country would be asking listeners for help. Given what it cost to acquire the Pulse, their monthly debt service is probably around $250,000, plus operating expenses. Seems like a big challenge for a station that only covers a portion of the city.
 
d21ofnj said:
MarcR said:
Now-FM has a far more substantial TSL problem than a Cume one, so I doubt switching to an all-dance format would remedy that. However, they could always add more dance product to their playlist and see what happens.
Click to expand...

Or just have a "Party 105.3" punch to it. That station still keeps their dance music in rotation and blends in hip-hop and some CHR as well. I'm surprised Now hasn't done this since the first day they went on air. If they really want to compete with Z100, then Now has to take this opportunity and show more action into what they say.
Click to expand...

Well said. When Party had the "All Dance" format it was bringing in no revenue. People have to understand that no matter how much they love the music or how good it is, its NOT paying the bills!
 
Pulse 87 has been given a reprieve!!!

Pulse 87 has been given a reprieve from their creditors due to the OVERWHELMING response to donations!!! :) donations are being returned in full??!! wow!!
 
Pulse is back????

If Pulse is back....let's celebrate by having an all mixshow weekend....

Pulse needs more sponsors and advertisers...like Pepsi, Coca Cola, Banking, Investments, Beer (yum).

*clears throats*

Sorry folks I had my mind wander off...

Back to business for Pulse 87.7.
 
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