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Q 105 ALL Christmas

T

Top40ClassicsDJ

Guest
I see Q 105 went ALL Christmas at 9am Wednesday Morning,Permanent or just for today? Cheers LOYAL Q Listener from USF 8) ???
 
a Format Change to What? Also ITS DJ LoveTrain(LoveTiger is RETIRED) 8) ???
 
why would cbs bring in a pd from detroit - scott walker, whose specialty is classic hits - if they were going to change formats? it doesn't make sense, but then again, little makes sense to me anymore when it comes to radio.

any thoughts on what the format would be? perhaps sports on the fm stick??????
 
Okay...how about this...

No real format change... BUT... the all Christmas format would give them time to re-brand the station... new sweepers, jingles or whatever, that would go along with the shift to classic hits...
 
David Sharp said:
Okay...how about this...

No real format change... BUT... the all Christmas format would give them time to re-brand the station... new sweepers, jingles or whatever, that would go along with the shift to classic hits...

NOPE, seems to be wanting to be ahead of the game. Clear Channel and Cox always do Holiday Music around Thanksgiving til Dec 25. Happy Holidays Tampa Bay! Christmas is here. Put away your left over Halloween candies.
 
David Sharp said:
Okay...how about this...

No real format change... BUT... the all Christmas format would give them time to re-brand the station... new sweepers, jingles or whatever, that would go along with the shift to classic hits...

Exactly what i was thinking. Gives the listener a nice long separation from the old format.
 
How about Q105 flips to AC as "Fresh 105" , WMTX seems to be staggering and Magic is dull as a box of rocks. Any thoughts?
 
Parttimer said:
David Sharp said:
Okay...how about this...

No real format change... BUT... the all Christmas format would give them time to re-brand the station... new sweepers, jingles or whatever, that would go along with the shift to classic hits...

Exactly what i was thinking. Gives the listener a nice long separation from the old format.
CLASSIC HITS? Aren't they already playing that?
 
MsMusicRadio said:
How about Q105 flips to AC as "Fresh 105" , WMTX seems to be staggering and Magic is dull as a box of rocks. Any thoughts?


That's exactly what they DON'T need to do.... too many heavily female-leaning stations in the market already, how would another do any better?
 
Of course they are going to make some changes. Early Christmas= the perfect opportunity to tweak the format however they see fit.

Top40ClassicsDJ said:
Also ITS DJ LoveTrain(LoveTiger is RETIRED) 8) ???
Lighten up, Francis... um... I mean Love Tiger.
 
Maybe a female oriented station with some personalities would get rid of one of the others who are on a feed half the day.
 
Don't get too excited about a format change. Simply put... they'll tweak the current playlist and make you think it's better after the holidays. They've also beaten Magic to the holiday music so it will be interesting if 94.9 still flips as early as they have in the past. All you have to do is look to New York.... CBS-FM (the obvious model for a future Q) has flipped to all Christmas too... beating market leader WLTW.
 
I'm not buying the format change talk. Maybe a "tweak" come December 26th but not an all out change. I think the all-Christmas move was just to beat both Cox and Clear Channel to the punch. Mission accomplished.
 
Top40ClassicsDJ said:
Also ITS DJ LoveTrain(LoveTiger is RETIRED) 8) ???

[size=10pt][size=10pt][/size][/size] WHAT EVER LT........Here's an Idea, why don't you focus more time on your studies and less time on the two hopeless dreams you will never get
(1. A real radio gig on a non college radio station........
(2. Into BL's Panties!

HAPPY THANKSGIVING!!!
 
sunny 105.9 here in orlando did the same thing last sunday. they went all christmas. plus they are owned by the same company. no surprise. i guess that is cbs's thing this year.
 
24/7 Christmas is a coalition move because the tactic pulls cume from all formats. That's a fact, and Arbitron can prove it to you, if you ask the question.

So...

That's all Q105 (or 94.7, or the dreadful Mix) want to do: Expose the new coalition to their regular format. The trick is convincing the new cume that what you offer them after Christmas is what they actually want.

Here's a lesson, kids:

Any agency worth it's name is hip to the hype of a station's Christmas tactic for the fall book. So 4 or 5 years ago, the challenge became dominating fall AND winter.

Can Q105 manage to do what 94.9 and 100.7 couldn't?
 
RADIO geek squad said:
CLASSIC HITS? Aren't they already playing that?

I thought they were still oldies but I suppose they have been moving in that direction for awhile now...
 
RickSklar77 said:
24/7 Christmas is a coalition move because the tactic pulls cume from all formats. That's a fact, and Arbitron can prove it to you, if you ask the question.

So...

That's all Q105 (or 94.7, or the dreadful Mix) want to do: Expose the new coalition to their regular format. The trick is convincing the new cume that what you offer them after Christmas is what they actually want.

Here's a lesson, kids:

Any agency worth it's name is hip to the hype of a station's Christmas tactic for the fall book. So 4 or 5 years ago, the challenge became dominating fall AND winter.

Can Q105 manage to do what 94.9 and 100.7 couldn't?

I heard it in "The Grape Vine" that they are coming with full blast after Xmas Music. So, we might see them Top 5 or 7 Adults 25-54 some time soon. I hope so. Tired and looking for something new for Tampa. It's going to be a good Winter/Spring Book. Lets see!
 
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