I do not get any of your points
When did I say radio stations were not in the same business. But now that you brought it up, they are, in the same sense that Tavern on the Green and McDonalds are both restaurants. Same business, different audiences. And since you brought up my management experience, I have programmed a handful of stations. *You* make a really bad analogy, and *I* am inexperienced? Good.
> My guess is you have never managed a radio station or a
> business of any kind where overall market share of dollars
> came into play. Look at the big picture of market share in
> dollars not just your little share of the pie and it will
> make more sense.
What? Does anyone know what this means? The "big picture of market share in dollars"? How about an example of exactly what it is you are talking about. I think you should just continue to "play music and try to be entertaining between songs". But whatever you do, do not give that as an answer if an interviewer asks how you intend to succeed in radio....or you may be working in Housewares.
>There is a big difference between playing music and
> trying
> > to be entertaining between songs to pitching a new
> > Ford/Chevy or Dodge!
> >
> > I would have liked you to explain the difference. While
> the
> > strategies to succeed are different, what we do and what
> car
> > salesmen do are fundamentally the same. If you are on the
>
> > air, you are in sales. If you think otherwise, you are
> not
> > seeing The Big Picture. If your strategy is "playing
> music
> > and trying to be entertaining between songs", you are not
> > long for this business. There is a big difference between
>
> > "entertaining" and "relating to".
>
> I wasn't clear, sorry about that, the car is a tangable and
> the product coming out of the radio is not, big difference.
> I think you'd agree that Rush is selling himself and not
> your radio station and he doesn't play music but is highly
> entertaining, depending on your position. The last time I
> checked Stern was entertaining, and I happen to think that
> entertaining and relating go hand in hand one supports the
> other.
>
> >
> > >Radio is like a large department store and the formats
> are
> > but a single department inside the store.
> >
> > No, it is not, unless you know a department store where
> each
> > department would be happy to see the others out of
> business.
>
> My guess is you have never managed a radio station or a
> business of any kind where overall market share of dollars
> came into play. Look at the big picture of market share in
> dollars not just your little share of the pie and it will
> make more sense. Oh, by the way if all the radio stations
> are not in the same business please explain what business a
> CHR radio station, a News/Talk radio station, a Classic Rock
> radio station are in? I know they're all different FORMATS,
> but you seem to think they're in a different business, just
> like to know what business that would be?
> >
> >
> >
> >
>