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QFM
- Thread starter Buckaroo
- Start date
Buckaroo said:
Not sure why you say classic rock is primarily 90's. While there are a lot of variations, most classic rock stations seem to be 70's focused with a fair amount of 80's (both hair and hairless) and a smattering of 90's and 60's. I do agree that Q is lean on talent aside from Joe and Sue.
Stations like the Q, 'MMS and EBN used to be leaders in their markets. Hell they were leaders in the music industry. Now they have 300 song playlists, all of them songs i burned out on 30+ years ago.
I was going to ask the question 'Is it just me, or has QFM gone downhill recently?' I mean, it seems like it's not the same as it was even a year ago. I find myself moving on, not listening to the morning show anymore, etc, and I have been a faithful listener since day one. Wags & Elliott even knew who I was at one time. I hear lots of repeats thruout the day when I am on the road, from Joan Jett to Joe Walsh, nothing new or exciting comes thru. Morning show is not funny, no skits, etc........Thoughts?
I keep hoping the best for QFM, and I hate to move away, but really, it's not working for me the way it is.......Is the culprit management?
Wow....Lost 50% of their listeners? Really?
No, QFM has not lost 50% of their audience compared to a year ago. In fact, they've gained some. Here are the numbers (6+ cume, in thousands):
Dec 2011: 294,200
Dec 2012: 330,000
+12%
AQH share has dropped, though not by 50%:
Dec 2011: 5.3
Dec 2012: 4.3
- 19% / 1.0 points
That said, in the first three quarters of 2011 they were always in the 6 to low-7's range, and then started sinking. In fact, Dec 2012 is the first time in 5 months they've been able to bounce out of the 3's. Definitely not a healthy trend.
Dec 2011: 294,200
Dec 2012: 330,000
+12%
AQH share has dropped, though not by 50%:
Dec 2011: 5.3
Dec 2012: 4.3
- 19% / 1.0 points
That said, in the first three quarters of 2011 they were always in the 6 to low-7's range, and then started sinking. In fact, Dec 2012 is the first time in 5 months they've been able to bounce out of the 3's. Definitely not a healthy trend.
Thanks...That puts it more in perspective. Still, I can tell the Q starting to die slow death unless they pick it up. Commercial-free starting at 9am now. Goes to show the Morning Show is running out of steam. The only thing newer I have heard recently is Dokken's Mr Scary being played behind Arch's sports report in the late day after a full run of Eagles, Tom Petty, & Doobie Brothers in the afternoon.
Buckaroo said:
Yes, demos are what really count, but I don't have access to those numbers. In which specific age/sex breakout(s) did Q lose 50% of their audience compared to a year ago?
Even though persons 6+ isn't the relevant demo it still makes it pretty clear Q's hurting. Maybe the share increases of the last two months foreshadow a real resurgence, but somehow that doesn't seem likely. I guess we'll know for sure in the next few months.
Yeah, I can tell there has been a distinct change. Seem to have lost their luster, especially since Wags left.
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