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Radio 94-7 debuts today
- Thread starter DonnieV
- Start date
I need a job.
Current imaging reminds me of KWOD 2.0 - "no DJ egos" "something different" ,etc.
Playlist similiar to KYSR Los Angeles: heavy 90's alt, and a few currents in a tight rotation. A few artists like Black Crowes, which KWOD never played. Alternative on the dial again (and music in AM) is refreshing, but 94-7 playlist feels heavily researched.
Sorry Zone, you missed the boat.
Playlist similiar to KYSR Los Angeles: heavy 90's alt, and a few currents in a tight rotation. A few artists like Black Crowes, which KWOD never played. Alternative on the dial again (and music in AM) is refreshing, but 94-7 playlist feels heavily researched.
Sorry Zone, you missed the boat.
By the post above, am I correct that they have no personalities?
Not only "no personalities" but no personality... 2 different things.
If I want a jukebox I'll listen to my CD's
"People don't listen to radio for the music...they listen to feel connected to the music."
B
bobbybooey
Guest
If you strip away everything other than the music, why on Earth should listeners tune in? They can get music anywhere... iPods, phones, iPads, Facebook. I'm so sick of this "we're like your iPod" mentality. No, you're not. My iPod has MY favorite songs on it, not the 500 songs that test best with Sacramento listeners. And my iPod has no commercials. So if you want me to listen to the radio instead of MY iPod (or Pandora or a thousand other online options) you need to entertain me in ways that a lifeless hard-drive full of music cannot. Hell, even the jukebox that is JackFM manages to impart some personality through its imaging. This station is far worse than KWOD 2.0... at least that flop tried to have some semblance of a personality, however ill-fated it was. This new station is the epitome of the generic, lifeless, bland broadcasting that caused millions of listeners to bail on radio in the first place. Ironically, it's like they took a smooth jazz station, replaced the music with gold-based rock-alternative, but kept the smooth jazz imaging/presentation. No thanks... have fun fighting with the Zone over that 2-share, guys.
If radio thought they had a hard time selling advertising due to the recession, wait til advertisers realize that PPM numbers don't equate to actual listening, and that they're wasting their money by buying those numbers on these stripped-down stations that offer nothing unique to their dwindling audiences.
The only thing makes sense is if this station is kept jockless (or with a very limited and cheap airstaff) and run they it lean as a money-saver, who can take some of My92-5 and the Zone's numbers, but really whose primary purpose is to act as a flank protector to deter CC or CBS (or whoever buys them) from flipping one of their signals to go after the cash-cow that is KRXQ.
If radio thought they had a hard time selling advertising due to the recession, wait til advertisers realize that PPM numbers don't equate to actual listening, and that they're wasting their money by buying those numbers on these stripped-down stations that offer nothing unique to their dwindling audiences.
The only thing makes sense is if this station is kept jockless (or with a very limited and cheap airstaff) and run they it lean as a money-saver, who can take some of My92-5 and the Zone's numbers, but really whose primary purpose is to act as a flank protector to deter CC or CBS (or whoever buys them) from flipping one of their signals to go after the cash-cow that is KRXQ.
D
Dick Skinner
Guest
I see that 425+ listeners have joined the station's Facebook fan page since they launched 33 hours ago. Seems that it appeals to someone, if not the radio/music elitists that frequent this board. I wouldn't presume to second guess Jim Fox...he's a proven quantity in this market, even if the haters and know-it-alls here don't like it. Everybody's entitled to an opinion, but all the negative posts are quite tiresome.
You may want to read "Ross on Radio" on this very website. He has some insight as to why the 90's music is so heavily played on today's Alternative stations.
We should note that KSSJ finished in the January ratings at #7. In the December book, the station ws #6. OK, I guess the demos were old, even if the station was usually in the Top 10.
But you just know this new station is going to be competing with #17 KZZO and #19 KBZC. Does that make sense? Is there no way to perk up the Smooth Jazz format, get a good morning show, get some good imaging for the station?
In NYC they blew up Smooth Jazz CD 101.9 when it was #11. The semi-alternative rock station that replaced it is tied for the worst ratings for a commercial FM station in NYC. In Chicago, they blew up WNUA while it was a top 10 station. The Latino Hits format that replaced it is tied for #22.
A couple of years ago, everyone had pronounced the Oldies format dead. Playing the Beatles and the Supremes skews too old. Those stations were doomed. Then suddenly, they started throwing in some compatible 80s hits by Mellencamp and Bob Segar, they called the format "Classic Hits" (even though Classic Hits was already a term used to describe a pop-leaning Classic Rock format, not one that plays Aretha and the Beach Boys), and now its a successful format again.
I guess the radio industry doesn't know what to do about aging baby boomers. Embrace them or abandon them, even as they move into their 50s and beyond? Should the entire FM dial be aimed only at listeners below 40 or 45? Is it the format's fault or the sales staff's fault that Entercom couldn't make a profit with the #7 station in Sacramento? Couldn't they figure out a way to bring some younger listeners to the station?
Gregg
[email protected]
But you just know this new station is going to be competing with #17 KZZO and #19 KBZC. Does that make sense? Is there no way to perk up the Smooth Jazz format, get a good morning show, get some good imaging for the station?
In NYC they blew up Smooth Jazz CD 101.9 when it was #11. The semi-alternative rock station that replaced it is tied for the worst ratings for a commercial FM station in NYC. In Chicago, they blew up WNUA while it was a top 10 station. The Latino Hits format that replaced it is tied for #22.
A couple of years ago, everyone had pronounced the Oldies format dead. Playing the Beatles and the Supremes skews too old. Those stations were doomed. Then suddenly, they started throwing in some compatible 80s hits by Mellencamp and Bob Segar, they called the format "Classic Hits" (even though Classic Hits was already a term used to describe a pop-leaning Classic Rock format, not one that plays Aretha and the Beach Boys), and now its a successful format again.
I guess the radio industry doesn't know what to do about aging baby boomers. Embrace them or abandon them, even as they move into their 50s and beyond? Should the entire FM dial be aimed only at listeners below 40 or 45? Is it the format's fault or the sales staff's fault that Entercom couldn't make a profit with the #7 station in Sacramento? Couldn't they figure out a way to bring some younger listeners to the station?
Gregg
[email protected]
I'll second the Jim Fox assertion.
Having worked with him, (and in full disclosure I consider him a very good friend) I know that he is completely prepared for just about every scenario that will arise with this new property. Jim doesn't do anything halfway. He is methodical and won't make a move without making sure he knows the potential results of the move.
KRXQ has always been an amazing property. And they're enjoying unprecedented success right now. Whether you agree with his decisions, or not, the station's success is all that matters. They win. He is the guy who leads. And so...he must be given credit.
As a personality, what's going on in radio is somewhat unsettling. Music is static. It is unchanging. Those songs are the same no matter where they are served.
It is what comes between the songs that is the difference maker. Always has been.
Right now, PPM is causing a lot of people to shuffle their presentation. "Music-intensive" seems to be the new "Content is king." What's being missed, is the presentation. It takes a musically-literate, credible personality, to make that song that you've heard 1,000,000 times, seem interesting.
The personality...is the personality of the station. Otherwise, we're just background noise. Unfortunately, right now background noise counts if there's a meter in the area.
How many Honda cars do you see every day in your daily life? Do you even know?
Imagine if the amount of Honda cars you pass every day in your life were monitored by your cell phone and reported. Even if you didn't see them. PPM is not a more accurate system. It doesn't measure any real listening at all. Is it a more defensible set of stats that can be used to aid sales presentations. And if you live by hard numbers, you will eventually die by them. In our "instant results" mentality...it won't matter. By the time clients and advertisers figure out it's even more passive data, the industry will have another, more tangible system of data gathering to present.
It is the system the industry has accepted. And therefore, whether you like it, or not, the ones who manipulate PPM to the best result are going to win.
I wouldn't bet against Jim Fox. Or Curtiss Johnson. There's a reason those stations continue to win.
I might be biased because I know them both. But, the results speak for themselves.
Perception is reality.
Having worked with him, (and in full disclosure I consider him a very good friend) I know that he is completely prepared for just about every scenario that will arise with this new property. Jim doesn't do anything halfway. He is methodical and won't make a move without making sure he knows the potential results of the move.
KRXQ has always been an amazing property. And they're enjoying unprecedented success right now. Whether you agree with his decisions, or not, the station's success is all that matters. They win. He is the guy who leads. And so...he must be given credit.
As a personality, what's going on in radio is somewhat unsettling. Music is static. It is unchanging. Those songs are the same no matter where they are served.
It is what comes between the songs that is the difference maker. Always has been.
Right now, PPM is causing a lot of people to shuffle their presentation. "Music-intensive" seems to be the new "Content is king." What's being missed, is the presentation. It takes a musically-literate, credible personality, to make that song that you've heard 1,000,000 times, seem interesting.
The personality...is the personality of the station. Otherwise, we're just background noise. Unfortunately, right now background noise counts if there's a meter in the area.
How many Honda cars do you see every day in your daily life? Do you even know?
Imagine if the amount of Honda cars you pass every day in your life were monitored by your cell phone and reported. Even if you didn't see them. PPM is not a more accurate system. It doesn't measure any real listening at all. Is it a more defensible set of stats that can be used to aid sales presentations. And if you live by hard numbers, you will eventually die by them. In our "instant results" mentality...it won't matter. By the time clients and advertisers figure out it's even more passive data, the industry will have another, more tangible system of data gathering to present.
It is the system the industry has accepted. And therefore, whether you like it, or not, the ones who manipulate PPM to the best result are going to win.
I wouldn't bet against Jim Fox. Or Curtiss Johnson. There's a reason those stations continue to win.
I might be biased because I know them both. But, the results speak for themselves.
Perception is reality.
B
bobbybooey
Guest
See, that's what irritates me about the presentation of this new station: the people behind it have a track record of success with stations that have quality content and entertainment in their presentation, both in their on-air talent and their imaging. I would expect this stripped-down, boring presentation from another company, but the Entercom/Sacramento cluster has a history of giving the audience something to tune in for besides the music... this station is a complete 180 from what they do so well and have had such success with. Sorry, but if you expect to really connect with an audience and create true passion for your product, you cannot be generic in any aspect of what you do, and so far this station is very generic and offers nothing else to the listener besides a well-researched and pretty well-executed stream of music.
So far, my impression of Radio 94-7 isn't so great! They have NO djays so far, with branding that isn't so attractive in my opinion. This is also the second thread in which I've seen people post that the ratings were in the TOP TEN! "finacinal trouble"? No! If you have a station rated #7 you are doing well! They probably could have lasted for another 5 years at least!
Rather than train a sales staff...change the format.
Radio sales are under so much pressure to perform, and managers are juggling so much responsibility, that it's difficult for them to train their staff to know how to sell certain stations. So, companies make it a "new" product that the sellers can present to the buyers. "We did a market study and found that people want this. You should get on board with the latest trend."
Easier sell than something that's been there for years, and performing (to those who advertise) just so-so.
Anyone can tout "new...hip...and trendy." Doesn't take much skill, or training.
Radio programming is often the victim of poor sales training. I'm not saying that's the case here. I'm saying that's the case...in a lot of places. And it's killing talent.
Radio personalities are often looked upon as an expense and nothing more. Like paying for premium channels on cable TV. They are the hook for the audience. But, some people have cable and never watch HBO. Until "The Sopranos" came along. Suddenly, there was real value in the programming being offered.
Right now, PPM is the new CHEAPER hook. Until the public is made aware of the flaws & inequity of the data, we're watching basic cable. It will take either a massive PPM spike for a personality-driven show, or time for the buyer to be educated, to change the perception.
People don't listen to radio for the music. They listen to feel connected to the music.
Unfortunately, short of actually hearing that from them, we will rely on stats and numbers that cannot speak.
Just because the number is big, doesn't mean people are listening. Not with PPM.
Again. How many Mustangs did you "see" today? You don't know do you?
Welcome to PPM.
Radio sales are under so much pressure to perform, and managers are juggling so much responsibility, that it's difficult for them to train their staff to know how to sell certain stations. So, companies make it a "new" product that the sellers can present to the buyers. "We did a market study and found that people want this. You should get on board with the latest trend."
Easier sell than something that's been there for years, and performing (to those who advertise) just so-so.
Anyone can tout "new...hip...and trendy." Doesn't take much skill, or training.
Radio programming is often the victim of poor sales training. I'm not saying that's the case here. I'm saying that's the case...in a lot of places. And it's killing talent.
Radio personalities are often looked upon as an expense and nothing more. Like paying for premium channels on cable TV. They are the hook for the audience. But, some people have cable and never watch HBO. Until "The Sopranos" came along. Suddenly, there was real value in the programming being offered.
Right now, PPM is the new CHEAPER hook. Until the public is made aware of the flaws & inequity of the data, we're watching basic cable. It will take either a massive PPM spike for a personality-driven show, or time for the buyer to be educated, to change the perception.
People don't listen to radio for the music. They listen to feel connected to the music.
Unfortunately, short of actually hearing that from them, we will rely on stats and numbers that cannot speak.
Just because the number is big, doesn't mean people are listening. Not with PPM.
Again. How many Mustangs did you "see" today? You don't know do you?
Welcome to PPM.
Michael Rivers Kramer said:
BFD
radiogroupie said:
BFD to you to!
cwkradio said:How do you get a high ranked station if no one is listening to it? Sorry, guess I must be a little out of date with how PPM works
The answer is few people in salable demographics are listening to the station. You can rank 1st place overall, but if all of your listeners are over the age of 55+, you might as well be in last place when it comes to ad buys from ad agencies.
KSSJ didn't even make the top 20 in the 25-54 demo. They did well 55+.
Dumb decision! They had to have seen and heard what Jhani Kaye is doing with KTWV in L.A. ??
That station has a new life and new vibrancy to it....The DJ's are integral to the presentation and the music is a perfect blend and getting better everyday.
KSSJ had a very loyal following and could have gone the same route as their L.A. counterpart??
This new format is already being done in the market.....And it's tired and non-innovative!
Oops!
That station has a new life and new vibrancy to it....The DJ's are integral to the presentation and the music is a perfect blend and getting better everyday.
KSSJ had a very loyal following and could have gone the same route as their L.A. counterpart??
This new format is already being done in the market.....And it's tired and non-innovative!
Oops!
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