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Radio 94-7 debuts today
- Thread starter DonnieV
- Start date
cwkradio said:How do you get a high ranked station if no one is listening to it? Sorry, guess I must be a little out of date with how PPM works
OK...easiest way to explain it. PPM rewards "incidental" exposure.
Imagine your cellphone can detect a specific sound. In this case a radio signal. You get up in the morning...Pop on the local morning show to find out what's going on with traffic, and they have some movie star on, or they're shilling some concert coming to town. Then, you get in your car to go to work. Pop on the radio, and it's on the station your wife listens to and they're playing a good song, so you keep it on. On the way to work, you stop at 7-11 to get a coffee. There's a radio on in the store. You wait in line to get coffee. Pay for it, get back in the car and go. Your cell phone rings so, you shut your radio off and take the call. It's a nice day, so the window is down on your driver's side. It's a long ride. Perhaps you're going from Granite Bay (because you have a great house) to Orangevale. You've taken surface streets & caught every light. At each light, someone pulls up next to you with their radio on. And you've occasionally been gridlocked and passed in the next lane by several cars. Some of which were playing the radio. You realize you need toner at the office, so you stop at the mall. Walk in and see Panera bread. Decide the coffee you have sucks, and go in to get a better one. Then, over to the office store at the other end of the mall. Passing 2 dozen stores along the way. The office store doesn't have the kind you need, so you hit Best Buy's computer section. On the way you pass through their home entertainment section. With 14 different stations on the receivers. But...you don't stop to listen. you go into the DVD section to grab a copy of "Inglourious Basterds." You snag the DVD, and go to pay for it. Back into the car. Passing a dozen cars gridlocked in the parking lot on your way. Get in the car, fire up the radio again and head to work. When you get there, all morning the guy two cubicles away has the Jim Rome show on (which you hate). But they have the right to listen. So you put on your ipod headphones to listen to what you want to hear while you're working at your desk. Then...lunch comes and you and three friends at work take one of their cars to Granites. You get in and your bud's car has some station on but you guys are shooting it about the MaGoof's latest attempts to block the new downtown arena. 20 minutes in traffic. And you're at Granites. They have the radio on. You guys kill 45 minutes, and consumes 5300 calories and love every bite. Back in the car and back to work. In the cubicle, your co-worker's listening to some other music. Called into your boss's office, he has music on. Then you have an afternoon meeting with a client. Back into the car, you put on the radio for the ride. Hey!...it's your favorite U2 song! Cool! You get to the client's. They make you wait in the waiting room with country music playing. Geez...45 minutes late. Really? You go in and have your meeting. Then back into the car. Radio on. Driving back to the office, top down on the car. Phone rings. You take the call. It lasts all the way back to the office. Back to the cubicle. Co-worker left his radio on when he left. You're done for the day. Felt good. Back into the car and there's a huge accident @ Sunrise & Greenback. You're stuck in it. At least the top's down and you can make calls. So...you do. Finally get home after 75 minutes. Your kid has the radio blasting upstairs. You make plans to hit Mel's for dinner. You play the "penis" game (inside joke for any of my friends reading this). Radio on in the car both ways. Wife hates your music. So you switch to her station and turn it down so it's barely audible while you guys share your day. Hit Mel's, mow down some serious eggs. Then back home, but you stop on the way to pick up smokes & Powerball (Like you need it...you're in Granite Bay!!!).
Do you know what stations you heard today? All of them? Every red light? What they were playing at your client's? Granites? At the 2 dozen stores in the mall? Was Panera listening to the radio? Jeeez...can't really be sure. You know you hate the Jim Rome show. Doesn't matter...you "listened to it" today. Kid's music is terrible. You listened to it. Boss listening to CD or radio? Hmm...no idea huh? You listened to it.
Every radio signal you encountered today was picked up by your cell phone. And you listened to it.
That's how PPM works. Doesn't matter if you heard it. Or, wanted to hear it. You listened to it. As long as the meter picked up the signal. That what you listened to. For years we complained about the diary system. How it could be manipulated. At least the diary system showed preference. At least you voted for what you liked.
PPM makes radio even more inconsequential by reducing us to the background score music you hear during films. How often do you recall those songs?
Or...here's an alternate scenario. Not quite as long.
Your cellphone records radio signal. But it's also one of those two way walkie-talkies You get up. Attach your cellphone to the dog's collar and turn on KFBK for Fluffy to listen to while she's alone all day. Occasionally two-way contacting Fluffy to say hello and let them know you love her. Fluffy makes her 26 rounds around the house and in-between, lays on the couch and hits the scan button on the remote, and it settles on something else. Then...at some point in the day. Fluffy rolls over and hits the remote and shuts the radio off.
Guess what station Fluffy listened to? For how long? What time did she change the station? Was it an accident? Or, does Fluffy hate Kitty's litter box?
PPM is every bit as easy to manipulate and screw up as the diary system ever was.
And it's costing good people...their jobs.
B
bobbybooey
Guest
One point that needs to be noted though, is that there is a minimum amount of time that you must be exposed to a signal in order for it to count towards PPM... I believe it's 5 or 7 minutes... so the stop-light instances you mentioned wouldn't count.
And there have been indeed been reports of listeners attaching PPM devices to their dogs' collars (if the device is completely stationary for more than I believe 20 minutes, it stops recording data)... that way they don't have to carry the stupid thing with them all day and they'll still get paid by Arbitron. Whoo-hoo... techmology roolz.
But the main point to take out of the above post is that PPM reports exposure to a station, not actual listening.
And there have been indeed been reports of listeners attaching PPM devices to their dogs' collars (if the device is completely stationary for more than I believe 20 minutes, it stops recording data)... that way they don't have to carry the stupid thing with them all day and they'll still get paid by Arbitron. Whoo-hoo... techmology roolz.
But the main point to take out of the above post is that PPM reports exposure to a station, not actual listening.
bobbybooey said:
Exactly...but the traffic tie-ups would. Depending on their length. Point being. You really don't know what you're hearing with PPM. It doesn't measure actual listening. Merely exposure. Try applying that methodology to other aspects of your life.
Apparently men prefer Viagra. Women; Activia. And Head-On really is the best medicine for everything. Just because you were exposed to it...doesn't mean you consumed the message. We pass by things every day we never acknowledge.
And until we know for sure why people listen. We shouldn't really use any data to dictate a personality's compensation, or dismissal. We don't know if it's Rush (the band) or Rush Limbaugh that makes them run for cover. Could be both.
McDonald's gets more customers than Morton's. Does that make it better? Can you recall the signs on McDonald's wall any more vividly than the Morton's menu?
Take the same 400 songs. Play them in the same sequence. And the presentation with the best non-musical enhancement, will be the better product.
Or...will it?
People's tastes are subjective. Music is not a linear product. It is an emotional product. Intangible. One person's favorite may be another's bane. "Music intensive" is the new path to success. but, it's not new at all. If all you had to do was play music...the radio personality would never have been "born."
When the consumer has no control over the music, then it is up to the non-musical elements to attract their loyalty.
People don't listen to radio for the music. They listen to feel connected to the music. They can get the songs anywhere. They cannot get what comes between the songs anywhere else.
That's the formula for winning.
....coming from an unemployed Radio Personality of course. So, I may be a bit biased.
From another thread: I heard a liner on 94.7 this morning: "no annoying, self-absorbed DJ's". Hmmm! I am starting to see a theme here. All DJ's are annoying? I really don't want to listen to another JACK. If I go to your DJ-less station and there isn't a song playing I like, I just move on...
airpab said:
Agreed on all points - I heard a little of KTWV "The Wave" while passing thru L.A. last/this week,
and the blend was quite good...
I listened to "Radio 94.7" while heading to Sacto on Wednesday, and it just didn't do
anything for me, either....
Yup, KZZO missed the boat....
Oh, aside to MadManSam & MRK: if KRVR is still run by Doug Wulff and Jim Bryan, you
can bet that KRVR will remain the same, along with KVIN 920, "The Vine." Both stations
sound good, all things considered...
--jay
T
The Lingerer
Guest
Blasting a group because of call letters? This is a group of negative, "I hate my life so I'm going to piss on yours as well" HATERS.
The Lingerer said:
The crack of the "originality" of the calls was joke. Sorry if you didn't get it. The intent of my post was to follow-up with a previous post regarding 94.7 changing to KFMS, not "blast" any group.
Oh...and I don't think the word "hate" was used at any point in this thread, until you chimed in. Thanks for the insightful post and have a nice day!
Big D said:
On a lighter note the call letters KDOH are available, but KDUH is not. Not hating here...Just imagine a station called.... Doh! or Duh!
Michael Rivers Kramer said:
Wow. Haven't heard those calls in a long time. I used to work there. The DUH is for "Duhamel" the family that owned that station and 3 others, based in Western South Dakota. But KDUH had a big claim to fame. Some BASE jumpers climbed their 2,000 foot tower near Hemingford, NE and recorded the event on video. At the time it was the highest antenna jump ever. It's a TV station tho, so you could probably get the KDUH calls on an FM station if you REALLY wanted to.
Dave B.
A
allisonmarie2010
Guest
KFMS used to be the calls on 106.1 in SF back in the Drake days.
Big D said:
no dj egos. obviously written by a no talent consultant or clue less pd/gm. So inside, no one gives a shit except some egomaniac consultant
P
punkdj
Guest
no dj egos. obviously written by a no talent consultant or clue less pd/gm. So inside, no one gives a shit except some egomaniac consultant
[/quote]
HMMM... that "luless pd", runs 98 rock as well... he made that station # 1 .. wouldnt call him cluless
[/quote]
HMMM... that "luless pd", runs 98 rock as well... he made that station # 1 .. wouldnt call him cluless
Yes, and he does not use mindless phrasing like that on his successful rock station. You know the one... the station with all the huge DJ egos featured on it.
D
Dick Skinner
Guest
hammerpants said:
Such a clever post...now who's clueless?
B
bobbybooey
Guest
Manny Michaels said:
It would appear to be you. Hammerpants was pointing out that a big part of KRXQ's success is built upon the "huge DJ egos" that 94-7 is so vehemently against (the origin of the "huge DJ egos" line is straight off one of the inane sweepers that 94-7 is airing). KRXQ has personalities and attitude... it connects with it's audience beyond just the music and the station gets massive ratings because of it. 94-7 is beyond bland... it's just lame and flaccid. Hell, I generally like the majority of the music they play, yet I don't listen to them nearly as often as I do KSEG or KRXQ, primarily because the station bores me. I really am convinced the sole reason they signed on this station was so that the alternative format would have some sort of place-holder, just to deter CBS/ClearChannel/whomever from signing on a competitive alt station to go after KRXQ's huge chunk of the ratings. It's funny, I was under the impression that after the KWOD 2.0 fiasco, that Entercom was going to let their programmers program and keep the suits out of big programming decisions... between the Buzz and 94-7, I guess they've changed their minds.
bobbybooey said:
Nail on the head. It kills me how much 94-7 reminds me of KWOD 2.0. There's nothing worse than a station whose liners consist of convincing the listener how great they are because they have short commercial breaks. Excuse me, "music-sponsor" breaks. Cut the crap and let the music speak for itself. Give the audience a reason to listen with jocks that have freedom to inject some creativity into their shows. Or, jocks period.
Andy Hawk is the only ex-KWOD jock still at Entercom (that I know of). Wonder what he thinks of their new experiment?
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