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radio format change at 104.5?

CTListener - WMMR is one of the strongest billing stations in Philly. WRIF has long been a top 5 biller in Detroit, and at times has been the #1 or #2 FM biller.

BigA - people who underperform deserve to be fired, demoted, or reassigned if they've used up their second chances. It's a sometimes cruel reality. A poor product shouldn't be allowed to stick around infinitely simply to avoid employment turnover.
 
MarkW said:
BigA - people who underperform deserve to be fired, demoted, or reassigned. It's a sometimes cruel reality.
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That's fine for salespeople. They have sales targets to meet. The programming people are merely doing what they're told to do. This is an underperforming format, and the people are sort of stuck in it.

Perhaps the reason for the talent swap is because evenings had more audience than mid-days, and they hope moving her to mid-day will bolster an underperforming daypart. But that's about it as far as variables. Any change in music strategy needs approval from the regional VP. Dropping a syndicated morning show needs corporate approval. Hiring local talent needs budget approval. So none of these changes are easy.
 
CTListener said:
Seven stations, and I'm sure all of them underachieve in billing. Rock had an amazing ride for 40-odd years. Its mass popularity lasted longer than the big band era but it's been largely in decline since the '90s. Hip-hop and R&B evolve with the changing demographics. Country music has also adjusted and continues to adjust. Rock hasn't.
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These are examples. You want me to mention every active rocker in america?
 
CassChopper96 said:
What is the biggest billing philly iheart station?
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WDAS, nearly twice that of WIOQ and double that of WISX and WUSL.

Beasley as nearly a third of market revenue, while iHeart is just over 20%.
 
CTListener said:
Most of them are classic rock. The generation that should be solidly into rock has shifted to more simplistic, rhythmic music.
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But it is terribly hard to play an air guitar with hip hop songs. And air bongos are just not as fun.
 
You raise great points, BigA.

Perhaps it's time for the Regional VP in charge of 104.5's programming to spring into action. Perhaps, too, that is already occurring behind the scenes.
 
MarkW said:
Perhaps it's time for the Regional VP in charge of 104.5's programming to spring into action. Perhaps, too, that is already occurring behind the scenes.
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It's their job. Every day they look at the portfolio under their control and look for ways to improve profitability.

You have two VPs: One who's looking at the cluster, and one who's looking at the format. The cluster VP considers other format options, while the format captain is looking to improve the specific format. Th format captain knows what's going on at the other alt stations in the company and can advise on what is working in other cities.
 
Again, there is not some magic lever to be pulled that someone just hasn’t employed yet. Everyone is quite aware of the landscape and the numbers. Sometimes standing pat is the best action at a given moment (that does not preclude some tinkering, as we see in a lineup change, but rather not a wholesale/dramatic change that may be worse).
 

"The definition of insanity is doing the same thing over and over and expecting different results."​

--Never actually uttered by Einstein but it feels relevant right now, doesn't it?
 
Miguelito said:

"The definition of insanity is doing the same thing over and over and expecting different results."​

--Never actually uttered by Einstein but it feels relevant right now, doesn't it?
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It sounds like a clever statement, but it's not true, especially in radio. There are lots of variables involved. For example, all this format needs is for someone to create an amazing song that speaks to everyone, and gets people excited about what had become a boring format.

Keep in mind if iHeart changes the format at 104.5, there's no going back, and there's no other company that will jump in to fill the hole.
 
This insignificant flip flop means nothing, as long as they keep the Woody show and same blend of music that Miller installed, they will continue to tank. Miller should of been let go, she is responsible for the bubbly, chicken safe, alternative female friendly sound.
 
Whatever your personal grudges may be, clearing a national show has a value. Companies have multiple business priorities. The people tasked with actually managing a P&L statement have far more objective data than whatever axe you’re trying to grind.
 
93.3 already plays the alternative titles that test well as part of its broad music mix. If 104.5 were to dump Alternative, it would be no big loss to the listening public and no big loss to the advertising community.
 
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