The demise of radio
> omg. I love taking a moment of my day to read this type of
> crap. Radio is the most attacked media in the country and
> it's still here. It's still here for one reason, and one
> reason only ... owners can still make money with them, and
> as long as they can, radio will be around.
In its lifetime, radio has been "killed" by talking pictures, networks, the replacement of live programs with pre-recorded transcriptions, television, reel-to-reel recorders, 8-tracks, cassettes, CDs, and now iPods. In every instance, radio has adapted to the challenge and thrived.
The extension of high-speed Internet access onto the radio waves, along with short-sighted and misguided management by mega-conglomerates, may be the biggest threat to radio as we know it today. All that means is that there will be some pain before radio adapts, and the business will be as different 20 years from now as it is from the days of "The Shadow", "The Lone Ranger", and "Amos and Andy".
If subscription services like satellite radio make enough of a dent, expect that revenue model to become available via the terrestrial airwaves. With the advent of digital broadcasting, delivery of targeted local content via terrestrial radio is still much more efficient, and of significantly better sound quality, than satellite.
The game will change. But "Objective"/"Brian Ocean" or whatever he calls himself will still be a wannabe/never-was smoking reefer in his trailer park.